DTC Luggage Disruption
We studied the rapid growth of DTC luggage brands, their impact on traditional players, and the challenges new entrants face in a competitive and evolving market.
John Fisher
Reports
Expert retail insights from the Particl team.
Water Bottle Wars
Explore the competitive landscape of reusable water bottles, highlighting brands like Stanley, Owala, HydroJug, BrüMate, and Corkcicle, focusing on product innovation, market share shifts, and social media-driven trends.
Ben Chapdelaine & John Fisher
Turbulence outside: how outdoor industry players are struggling against market headwinds while others find pockets of profit
Since the pandemic, the outdoor industry has faced significant headwinds, leading to widespread sales declines and operational challenges. Once buoyed by a surge in consumer participation, the market has since experienced a notable contraction, with over half of independent outdoor specialty retailers reporting decreases in sales in 2023.
John Fisher
How Ridge’s golden Cybertruck giveaway drove millions in revenue
In August, Ridge Wallets took their customer engagement to a new level with a jaw-dropping promotion: a golden Cybertruck, Hennessey Velociraptor, or $100,000 giveaway.
Ben Chapdelaine