Beyond the Beach: Swim and Resort Wear in 2026
How 2026 swim and resort wear is shifting from print maximalism to texture, cover ups, and beach to street dressing, with Particl estimated online revenue compared to 2025.
Ben Chapdelaine
Reports
Expert retail insights, awards, and downloadable guides from the Particl team.
2026 Mid Year Insights
2026 mid-year read: EPI through April, category splits, SKIMS and Glow ticket paths, spring sitewide depth and rebound, and an executive summary to align H2 pricing and promos across DTC backed by Particl data on top 500 brands.
Particl Awards: Top 5 Memorial Day Sales of 2026
Five brands that turned Memorial Day weekend into measurable online revenue: three apparel leaders, one jewelry standout, and one home brand.
Ben Chapdelaine
Vuori in Athleisure: A 2026 Check-In on Our June 2025 Report
One-year check-in on Vuori through April 2026: we revisit our June 2025 athleisure report and compare what changed on volume, pricing, and assortment versus Alo Yoga and Fabletics.
Ben Chapdelaine
Western's Two Engines: How Ariat and Tecovas Turn Niche Into Scale
Particl estimated online revenue contrasts Ariat’s horizontal catalog with Tecovas’s boot-first ladder: seasonality, list versus paid, discount by quarter, and early 2025 reads.
Ben Chapdelaine
Merchandising Playbook: The Masters Moment for DTC Golf and Lifestyle
A tactical playbook from Particl sales and marketing data across golf apparel, bags, shoes, drinkware, and accessories for March to April 2026 around the first major, centered on how brands merchandise the moment without standing in the pro shop line.
Ben Chapdelaine
Celebrity Beauty Brands: Who's Thriving, Who's Quietly Fading
Indexed revenue shows who's thriving. Rhode scales; Jones Road holds; Kylie Cosmetics barely grows; About-Face ends below where it started. Aug 2023 baseline.
Ben Chapdelaine
The Allbirds Collapse: When DTC Darlings Go Digital Only
Revenue share and event data show Allbirds collapsing while On Running and Rothy's thrive. Late Jan 2026 store closures and heavy discounting tell the story. May 2025 to Feb 2026.
Ben Chapdelaine