2025 YTD Insights

Top Trends Driving E-Commerce in 2025

So far, 2025 has brought major shifts across the e-commerce landscape—some expected, others less so. Each trend reflects how brands are responding to economic pressure, evolving shopper behavior, and heightened performance expectations.

The five biggest trends we've observed:

• Tariff-driven price inflation reshaping pricing and category strategy
• Early promotions pulling holiday-style discounts into Q2
• Limited drops and waitlists becoming core to new product launches
• Brick-and-mortar momentum as foot traffic and in-store investments rebound
• Sustainable packaging and formats gaining traction across DTC

These aren't just trends—they're strategic shifts. Explore how top brands are adapting in our downloadable slide deck.