In 2025, increasing Average Order Value (AOV) is one of the most efficient ways for brands to grow profitably. With rising customer acquisition costs, renewed tariffs, and growing pressure on margins, brands need to drive more revenue per transaction.
Bundling & Sets
Pre-curated products framed as routines or kits help anchor higher cart values
Checkout Upsells
Timely nudges for small add-ons or upgrades at checkout drive additional revenue
Premium Price Architecture
Elevating pricing through limited drops, improved visuals, or higher perceived value
Rhode Skin is a clear example of how kit and set architecture, supported by upsell widgets and strategic product releases, can systematically raise AOV and defend margins amid pricing pressure. From January to July 2025, revenue from kits alone rose from $948K to $2.53M per month, a 2.7× increase driven largely by routine-based bundles and seasonal collection tie-ins.
Key tactics:
Monthly online revenue from Rhode's bundled products and kits (in millions USD)
With rising costs and pressure on margins, growing AOV is one of the most efficient ways to drive profitable revenue in 2025. The most successful brands are leaning into kits, curated bundles, and smart checkout upsells to increase cart size without discounting.
Product logic matters. Routines, gifting edits, and seasonal collections outperform generic bundles. Checkout add-ons work best when they’re lightweight, relevant, and visually consistent with the brand. Price increases are also landing more cleanly when tied to clear value enhancements.
Solutions like Aftersell make upsell execution easier, while tools like Particl help brands test pricing, track category inflation, and make smarter bundling decisions. The brands that treat AOV like a product strategy will outperform this year.