BFCM 2024 Insights

Your BFCM Strategy Starts Here

Looking to sharpen your Q4 strategy? Our 2024 BFCM Insights report compiles three years of data to help you forecast demand, optimize discounts, and outperform during the busiest e-commerce stretch of the year.

Inside, we cover:

• When BFCM promotions really begin
• Which discount strategies drive the most volume
• How categories like apparel, health & beauty, and luggage are trending
• Brand spotlights from Alo Yoga, Beis, and Backcountry
• The shift from online to in-store and what it means for your channel mix

Whether you're aiming to maximize site-wide sales or run a high-margin campaign, this guide gives you a data-backed lens on what’s working.