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Welcome to 1996.  Moments on set with @haileybieber, captured on our digi cam. A look into the world we created for the Hailey Jean. Inspired by the nostalgic ’90s icons we all love to remember.

The Hailey Extra Baggy. By @haileybieber. A fit that’s borrowed from the boys — and made even better. Paired with a lived-in tee because Hailey knows the strongest statements are the simplest ones. Explore the Hailey Jean at link in bio.

The Hailey Jean. Now live. @haileybieber lives in denim. It’s how our collaboration came about, after a photo of her stepping out of a car in our jeans went viral last year. That candid moment sparked an idea: the creation of Hailey’s own GapJeans. Inspired by her birth year, she made jeans you’ll never stop reaching for. “1996 was the year I was born and I get a lot of style inspiration from the ‘90s,” she says. “There was something so effortless about that era and the way people wore denim.” Two 1996-inspired fits made in authentic, rigid denim: The Hailey Low Rise Loose and Extra Baggy. Now yours. Available globally in select stores at 10 a.m. Check store list in stories for details. Explore the Hailey Jean at link in bio.

GapJeans by @haileybieber. Loose. Baggy. Inspired by 1996. Two fits shaped by her era — and ours. The Hailey Jean launches online on 7.16 at 12 p.m. ET / 9 a.m. PT. Available globally in select stores at 10 a.m.

The Hailey Jean. Coming soon. Launching online on 7.16 at 12 p.m. ET / 9 a.m. PT. Available globally in select stores at 10 a.m.

Press play like it’s 1996.

It’s simple. Light jeans. White top. The uniform behind the summer-forever mindset. Tap to shop.

The Organic Cotton T-Shirt. Incredibly soft with a banded long sleeve. So good, you may not get it back. Link in bio to shop.

Golden hour. Relaxed jeans and soft essentials. For the time it feels most like summer. Tap to shop.

The GapTees guide. The foundation of every closet. A blank canvas. The ones you’ll reach for in summer — and always. Tap to shop.

Style goals. With @omatsouza and @yitongg.d #howyouweargap

The authentic style of @whoisumi. Before artist UMI found her own style, she went through her closet and donated nearly everything. “From the emptiness, you start to create something new,” she says. “So if you feel stuck, you gotta let some stuff go.” What she found was a personal style that stays true to who she is — on and off the stage. Baggy jeans. Flowy skirts. Versatile tanks. “If I don’t dress like myself and feel like myself, I will get physically sick,” she laughs. “I call it a gift.” UMI’s first Gap memory: her little twin sisters matching in a red top and jeans. Now she channels this flashback with her very own Gap moment. ___ We followed UMI around Los Angeles for the day, as part of our series celebrating creators within the Gap community. Exploring creatives in their element — with a strong point of view, and a strong sense of style. Shot by @maddyrotman

“Performing live is creating a moment you can’t replicate — it’s only possible because you’re here and I’m here and the room’s here and the temperature.” — @whoisumi For the first half of her career, Artist UMI was dedicated to perfecting her craft in the studio. She connected more as a recording artist, but these days, she’s embracing the unknown as a performance artist. “I like the studio because you can control it,” she admits. “But I know it’s okay if I can’t control everything and just let go.” Some parts of her performance she just leaves to chance. And her tarot and oracle cards. “I pull cards on what the theme of the show could be, what I want to share, who I want to be, and what I want to embody.” ___ We followed UMI around Los Angeles for the day, as part of our series celebrating creators within the Gap community. Exploring creatives in their element — with a strong point of view, and a strong sense of style. Shot by @gibblegabble

Meet @whoisumi. UMI is a multidimensional artist living in Los Angeles. Instead of playing with dolls growing up, she played the piano and guitar all before she was seven years old. “In high school, I could already see my future and knew I’d have regrets if I took the traditional route,” she says. “So I chose to take the path less traveled — for myself.” UMI is currently performing on tour, blending elements of R&B, neo-soul, and pop. She carries a guitar and journal wherever she goes. “Whenever I feel a feeling that’s important or feels like someone must feel this way, I write it out,” she reveals. “Even if you have never heard my song, it can transport you somewhere you’ve been before.” ___ We followed UMI around Los Angeles for the day, as part of our series celebrating creators within the Gap community. Exploring creatives in their element — with a strong point of view, and a strong sense of style. Shot by @maddyrotman

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