The Hailey Jean. Now live. @haileybieber lives in denim. It’s how our collaboration came about, after a photo of her stepping out of a car in our jeans went viral last year. That candid moment sparked an idea: the creation of Hailey’s own GapJeans. Inspired by her birth year, she made jeans you’ll never stop reaching for. “1996 was the year I was born and I get a lot of style inspiration from the ‘90s,” she says. “There was something so effortless about that era and the way people wore denim.” Two 1996-inspired fits made in authentic, rigid denim: The Hailey Low Rise Loose and Extra Baggy. Now yours. Available globally in select stores at 10 a.m. Check store list in stories for details. Explore the Hailey Jean at link in bio.

Channel/Medium:
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onJul 16, 2026
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Launch of Haileys Denim Collection
Jul 16, 2026, 4:00 PM

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Launch of Haileys Denim Collection

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