The authentic style of @whoisumi. Before artist UMI found her own style, she went through her closet and donated nearly everything. “From the emptiness, you start to create something new,” she says. “So if you feel stuck, you gotta let some stuff go.” What she found was a personal style that stays true to who she is — on and off the stage. Baggy jeans. Flowy skirts. Versatile tanks. “If I don’t dress like myself and feel like myself, I will get physically sick,” she laughs. “I call it a gift.” UMI’s first Gap memory: her little twin sisters matching in a red top and jeans. Now she channels this flashback with her very own Gap moment. ___ We followed UMI around Los Angeles for the day, as part of our series celebrating creators within the Gap community. Exploring creatives in their element — with a strong point of view, and a strong sense of style. Shot by @maddyrotman

Channel/Medium:
Instagram
onJul 7, 2026
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The authentic style of @whoisumi.
Jul 7, 2026, 4:00 PM

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