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Turtlefur | Particl Company Profile

turtlefur.com

Logo for turtlefur.com

Turtlefur

turtlefur.com

Turtlefur is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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Turtlefur Overview

Particl's database contains the following information about Turtlefur:

Revenue
In the most recent 6 months, Turtlefur has earned an estimated 2.6M in sales revenue from its e-commerce business.
Monitoring
203 Products · 904 SKUs/Variants
Data since
May 15, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Turtlefur's Sales over time

Total earnings of around $2.6M in sales revenue over the last 6 months from its e-commerce business, and over 92K units sold in volume. Just the last full month's sales during Apr 2025 were $38K in revenue.

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Free trial available.

Best Selling Product

Of all Turtlefur products monitored by Particl in the last month, Baby Security Blanket is the best selling, at a price of $75. 203 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Baby Security Blanket
Baby Security Blanket
First seen May 16, 2023 ·
$999K999K sold
Product image for Offgrid 5 Panel Hat
Offgrid 5 Panel Hat
First seen May 1, 2024 ·
$999K999K sold
Product image for Boondocker Ball Cap
Boondocker Ball Cap
First seen May 1, 2024 ·
$999K999K sold
Product image for Brain Shroud
Brain Shroud
First seen May 16, 2023 ·
$1.1K57 sold
Product image for Trail Blazer Trucker Hat
Trail Blazer Trucker Hat
First seen May 1, 2024 ·
$92023 sold
Product image for Stomp Bucket Hat
Stomp Bucket Hat
First seen May 16, 2023 ·
$90925 sold
Product image for Double-Layer Neck Warmer
Double-Layer Neck Warmer
First seen May 16, 2023 ·
$90246 sold
Product image for Willoughby Boonie Hat
Willoughby Boonie Hat
First seen Feb 5, 2025 ·
$999K999K sold
Product image for Trekker Trucker Hat
Trekker Trucker Hat
First seen May 1, 2024 ·
$999K999K sold
Product image for Brain Shroud
Brain Shroud
First seen May 16, 2023 ·
$999K999K sold

Similar Competitors

Columbia Sportswear, REI Co-op, SmartWool, and more have been identified as similar to Turtlefur by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Turtlefur based on their promotions, marketing, and Particl's proprietary data. Recently, Turtlefur has been up to the following:

No significant events detected in the last month

Product Types

Hats is the most common product type of all Turtlefur products, it made $24K in revenue last month alone.
Turtlefur operates across broader categories like Clothing Accessories, Baby Toys & Activity Equipment, Clothing, and more that Particl classifies. Product types are broken down further in the Particl app.

Hats

Scarves

Hair Accessories

Outerwear

Gloves

Winter Sports

Bandanas

131

31

10

8

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Turtlefur. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from Turtlefur
Instagram from May 9, 2025
Stay shady
Stay shady. Stay comfortable. Stay out there. 🧢🌿 From cooling Ice Tubes to sun-shielding hats like the Offgrid 5 Panel, Willoughby Boonie, and Reversible Dune Bucket - our gear keeps you cool, dry, and protected all adventure long. #getoutside #optoutside #staycool #sunprotection #outdoorgear #hikemoreworryless #exploremore #adventureready #upf50 #trailtime #stepoutsideyourshell
Instagram from May 9, 2025
“I’m going to close the gap
“I’m going to close the gap.” And she did. With fierce determination and the unwavering support of her crew—including her husband, @aravaipacolorado RD @jason_gerhart @shelbzzf fought through the lows, found her fire, and surged to a 4th place finish at the 2025 @cocodona250. There were moments she wanted to quit. Instead, she picked up the pace. This finish wasn’t just about making it to Heritage Square —it was heart, grit, and community. Way to go, Shelby. You ran this one with soul.
Instagram from May 6, 2025
The Way Out 5 Panel just landed on @gearjunkie’s list of the Best Fishing Hats of 2025
The Way Out 5 Panel just landed on @gearjunkie’s list of the Best Fishing Hats of 2025. “The Way Out packs features our tester didn’t know he needed... and quickly became his go-to.” With a floatable brim, breathable structure, and cordlock closure, it’s built for long days on the water - and the unexpected. 🎣 Link in bio to read the full review. #fishinggear #anglerlife #onthewater #outdoorgear #adventureready #getoutside #exploremoreً #wandermore #weekendvibes #gearreview #stepoutsideyourshell
Homepage from May 6, 2025
New Product Promotions on Homepage
Homepage change from Turtlefur
Instagram from May 5, 2025
She’s back, and she’s going big
She’s back, and she’s going big. 🙌 Ambassatur @shelbzzf is taking on the @cocodona250 - her first race since breaking her foot. We’ve watched her fight her way through recovery with grit, patience, and a whole lot of heart.💥 Now, she’s lacing up and showing us all what it means to #stepoutsideyourshell and come back stronger. Good luck out there, Shelby! We’re cheering you on every mile. 🐢💪 #cocodona250 #ultrarunning #trailrunning #ultrarunner #runningmotivation #comebackstronger #mentaltoughness #strongereveryday #adventureready
Instagram from May 3, 2025
Flagstaff Bound: Episode 22 🎥 🌵 🐱 

In this episode of Flagstaff Bound, we catch up with Shelby Farrell, an inaugural Cocodona 250 finisher, as she prepares to return to the start line for the first time since 2021
Flagstaff Bound: Episode 22 🎥 🌵 🐱 In this episode of Flagstaff Bound, we catch up with Shelby Farrell, an inaugural Cocodona 250 finisher, as she prepares to return to the start line for the first time since 2021. After completing the very first edition of Cocodona, Shelby stayed close to the race through pacing, crewing, and volunteering—logging 170 miles of pacing experience while recovering from injury and rebuilding her strength. Now, in year five, she’s back to run the full course once again, fueled by persistence, community, and the belief that showing up—imperfect, uncertain, and scrappy—is powerful all on its own. Shelby opens up about the mental shift of returning to racing after injury, letting go of comparisons to her past self, and how staying connected through service helped guide her back. For anyone who’s ever been afraid to start over, this conversation is a reminder: you don’t need to be fearless—you just need to keep showing up. ▶️ Watch the full episode on @aravaiparunning YouTube 🎧 Listen on @distancetoemptypod Podcast Channels
Instagram from May 2, 2025
Spring adventures call for smart gear
Spring adventures call for smart gear. The ultralight Comfort Shade Tube features UPF 50+ sun protection, breathable fabric, and 4-way stretch to keep up with every trail, peak, and paddle. ☀️🌿 #getoutside #goexplore #sunprotection #outdoorgear #hikemoreworryless #wandermore #exploremore #paddlelife #adventuregear #outdoorapparel #trailtime #trailready #naturelovers #stepoutsideyourshell
Instagram from May 2, 2025
Couldn’t have done it without my turtle fur neckies ❤️‍🔥 📸 @owlprovideo
Couldn’t have done it without my turtle fur neckies ❤️‍🔥 📸 @owlprovideo
Homepage from May 2, 2025
Homepage change from Turtlefur
Homepage from May 1, 2025
Join Our VIP List and Win a Free Hat!
Homepage change from Turtlefur
Instagram from Apr 30, 2025
🌍 Earth Month: Wrapped 🌱

This April, we celebrated the planet by living our values - on the trail, in the office, and across our community
🌍 Earth Month: Wrapped 🌱 This April, we celebrated the planet by living our values - on the trail, in the office, and across our community. As a proud Certified @bcorporation, we’re committed to minimizing our environmental impact while maximizing good for people and the planet. From sustainable product development to paid volunteer time and supporting our partners, Earth Month is a reminder that every little action counts. And we’re not done yet! We’re looking forward to Green Up Day here in Vermont (@greenupvermont) - a local tradition that brings people together to clean up our roadsides and trails. ♻️💚 Let’s keep the momentum going - all year long. #bcorp #earthmonth #sustainablebusiness #leaveitbetterthanoyfoundit #stepoutsideyourshell #ecofriendly
Instagram from Apr 29, 2025
Mom deserves gear that works (and plays) as hard as she does
Mom deserves gear that works (and plays) as hard as she does. 🏃‍♀️🧗‍♀️🏔️🚴‍♀️✈️ Treat her to the ultimate adventure-ready bundle—the Trekker Trucker Hat (her new go-to every day obsession), and sun-protective neck tube with love woven in. #momlife #mom #mothersday #mothersdaygift #thanksmom #loveyoumom #giftformom #momonthego #celebratemom #adventuremom
Homepage from Apr 29, 2025
Homepage change from Turtlefur
Homepage from Apr 27, 2025
Hat Giveaway Promotion
Homepage change from Turtlefur
Instagram from Apr 25, 2025
The coziest gift for the woman who does it all
The coziest gift for the woman who does it all. 💕 Whether it’s Mom, Grandma, Auntie, or anyone who’s been there for you—celebrate them with something thoughtful. Tap the link in bio to shop! #momlife #mom #mothersday #mothersdaygift #thanksmom #loveyoumom #giftformom #momonthego #celebratemom #adventuremom
Homepage from Apr 25, 2025
Homepage change from Turtlefur
Homepage from Apr 24, 2025
Homepage change from Turtlefur

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