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REI Co-op | Particl Company Profile

rei.com

Logo for rei.com

REI Co-op

rei.com

REI Co-op is classified primarily as a(n)
Sporting Goods
company.
3 years of historical data available

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REI Co-op Overview

Particl's database contains the following information about REI Co-op:

Revenue
In the most recent 6 months, REI Co-op has earned an estimated 1.6B in sales revenue from its e-commerce business.
Monitoring
17K Products · 234K SKUs/Variants
Data since
May 19, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Emails
Homepages
Instagram posts
Dataset
Online

REI Co-op's Sales over time

Total earnings of around $1.6B in sales revenue over the last 6 months from its e-commerce business, and over 22M units sold in volume. Just the last full month's sales during Apr 2025 were $196M in revenue.

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Best Selling Product

Of all REI Co-op products monitored by Particl in the last month, fenix 8 AMOLED Sapphire is the best selling, at a price of $1133.33. 17K products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for fenix 8 AMOLED Sapphire
fenix 8 AMOLED Sapphire
First seen Oct 11, 2024 ·
$999K999K sold
Product image for Glycerin 22 Road-Running Shoes - Men's
Glycerin 22 Road-Running Shoes - Men's
First seen Feb 3, 2025 ·
$999K999K sold
Product image for DRT 1.1 Mountain Bike
DRT 1.1 Mountain Bike
First seen Jan 5, 2025 ·
$999K999K sold
Product image for Glycerin 22 Road-Running Shoes - Women's
Glycerin 22 Road-Running Shoes - Women's
First seen Feb 3, 2025 ·
$830K5K sold
Product image for FWD VIA Road-Running Shoes - Women's
FWD VIA Road-Running Shoes - Women's
First seen Sep 13, 2024 ·
$630K3.9K sold
Product image for fenix 8 Solar Sapphire
fenix 8 Solar Sapphire
First seen Aug 29, 2024 ·
$583K514 sold
Product image for Trailmade Pull-On Pants - Women's
Trailmade Pull-On Pants - Women's
First seen Jun 5, 2024 ·
$523K9K sold
Product image for Moab 3 Mid Waterproof Hiking Boots - Men's
Moab 3 Mid Waterproof Hiking Boots - Men's
First seen Aug 8, 2024 ·
$999K999K sold
Product image for Moab 3 Mid Waterproof Hiking Boots - Women's
Moab 3 Mid Waterproof Hiking Boots - Women's
First seen Jul 24, 2024 ·
$999K999K sold
Product image for CTY 1.1 Bike
CTY 1.1 Bike
First seen Jun 18, 2023 ·
$999K999K sold

Similar Competitors

Public Lands, Camp Mor, Backcountry, MEC, Cabela's, Mountain Warehouse, and more have been identified as similar to REI Co-op by Particl, based on the types of products they sell, and their online presence.

Product Types

Athletic Shoes is the most common product type of all REI Co-op products, it made $27M in revenue last month alone.
REI Co-op operates across broader categories like Outdoor Recreation, Clothing, Shoes, and more that Particl classifies. Product types are broken down further in the Particl app.

Cycling

Camping & Hiking

Outerwear

Tops

Bottoms

Athletic Shoes

Winter Sports

Underwear & Socks

Climbing

Boots

Hats

Swimwear

Sandals

Sunglasses

Gloves

Casual Shoes

Water Sports

Boating

Kitchen Tools & Utensils

Hand Tools

Hiking Backpacks

Cycling

Mobile Accessories

Travel Backpacks

Fitness Technology

Adventure Racing

2523

1758

1739

1133

1132

852

848

690

660

447

373

256

245

242

225

178

170

159

136

109

95

90

78

52

44

42

Company Assets

Particl has collected over 25M promotional assets for companies like REI Co-op. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Email from Jun 5, 2026
Deeper Discounts on Past-Season Gear
Deeper Discounts on Past-Season Gear
Homepage from Jun 5, 2026
Homepage change from REI Co-op
Instagram from Jun 4, 2026
Celebrate Pride with Us!
You’re invited to celebrate and honor Pride with us! We’ve partnered with local orgs across the country to celebrate being and belonging outside every day and in every way. From block parties to Pride runs, there’s something for everyone. Find an event near you and learn more at the link in bio.
Email from Jun 4, 2026
Hiking Apparel Promotions from REI
Hiking Apparel Promotions from REI
Homepage from Jun 4, 2026
Homepage change from REI Co-op
Instagram from Jun 3, 2026
@shelbystanger, host of the REI Wild Ideas Worth Living podcast, asks guests at Outside Days what...
@shelbystanger, host of the REI Wild Ideas Worth Living podcast, asks guests at Outside Days what type of trail snack they would be. It’s GORP for us. What about you? Wild Ideas Worth Living is presented by @capitalone + The REI Co-op Mastercard.
Email from Jun 3, 2026
Explore Top-Rated Camping & Hiking Gear This Summer
Explore Top-Rated Camping & Hiking Gear This Summer
Instagram from Jun 3, 2026
Conversation 🤝 Connection
Conversation 🤝 Connection Thanks to everyone who gathered at the Rooted Stage at Outside Days for conversation, hands-on workshops and community building. Camp mug is full.
Homepage from Jun 3, 2026
Homepage change from REI Co-op
Email from Jun 2, 2026
Vuori Summer Collection Launch Email
Vuori Summer Collection Launch Email
Homepage from Jun 2, 2026
Homepage Promotions and Rewards Overview
Homepage change from REI Co-op
Instagram from Jun 1, 2026
New Cuts and Colors of Sahara Shade Hoodie Available
Sun defense that never washes off. Shop the bestselling Sahara Shade Hoodie in new cuts and colors—link in bio.
Email from Jun 1, 2026
2026 Pride Artist Series Promotion
2026 Pride Artist Series Promotion
Instagram from Jun 1, 2026
Reflections on Outside Days 2026
The best events bring people together around something bigger than the event itself. Adventure. Community. Connection. From the REI Member Outpost viewing lounge to the inspiring talks on the Rooted Stage and the vibes in Camp Co-Op, the weekend was full of incredible energy. Thank you to everyone who stopped by, participated, and helped make this experience so special. That’s a wrap on Outside Days 2026! See you next year!
Instagram from Jun 1, 2026
Outside Days 2026 Event Wrap-Up
That’s a wrap for Outside Days 2026! Thank you to our community of amazing speakers, workshop leaders, Path Ahead Ventures founders, @capitalone, & so many more who helped bring the magic of Camp Co-op to life 🏔️❤️
Homepage from Jun 1, 2026
Homepage Screenshot with Promotions
Homepage change from REI Co-op
Instagram from May 31, 2026
One of our favorite things at Outside Days? The Path Ahead Ventures Founders Market! Meet a few o...
One of our favorite things at Outside Days? The Path Ahead Ventures Founders Market! Meet a few of the brands changing the face of the outdoors: 🐶 @puppackr: adventure-ready, gourmet dehydrated meals for dogs. 🧢 @literallyoutside: a black-owned outdoor lifestyle brand on a mission to empower everyone to feel comfortable outdoors. 🥙 @basekampmeals: high quality, freeze-dried, adventure provisions. 🔥 @outdoor.element: innovative outdoor adventure and survival gear. 🎨 @abstract.hikes: woman-owned and artist-owned company inspired by real adventures. To learn more about our Path Ahead Ventures program, visit the link in bio!
Email from May 31, 2026
Explore Summer-Ready Outfits and Accessories
Explore Summer-Ready Outfits and Accessories

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