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SmartWool | Particl Company Profile

smartwool.com

Logo for smartwool.com

SmartWool

smartwool.com

SmartWool is classified primarily as a(n)
Apparel & Accessories
company.
4 years of historical data available

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SmartWool Overview

Particl's database contains the following information about SmartWool:

Revenue
In the most recent 6 months, SmartWool has earned an estimated 49M in sales revenue from its e-commerce business.
Monitoring
582 Products · 5.8K SKUs/Variants
Data since
Sep 26, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Homepages
Emails
Dataset
Online

SmartWool's Sales over time

Total earnings of around $49M in sales revenue over the last 6 months from its e-commerce business, and over 1.3M units sold in volume. Just the last full month's sales during Apr 2025 were $2.6M in revenue.

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Best Selling Product

Of all SmartWool products monitored by Particl in the last month, Run Low Ankle Socks is the best selling, at a price of $19. 582 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Run Low Ankle Socks
Run Low Ankle Socks
First seen Jul 8, 2024 ·
$999K999K sold
Product image for Run Low Ankle Socks
Run Low Ankle Socks
First seen Jul 1, 2024 ·
$999K999K sold
Product image for Women's Run Low Ankle Socks
Women's Run Low Ankle Socks
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Everyday No Show Socks
Everyday No Show Socks
First seen Jul 1, 2024 ·
$65K4K sold
Product image for Women's Classic All-Season Merino Base Layer Long Sleeve
Women's Classic All-Season Merino Base Layer Long Sleeve
First seen Jul 2, 2024 ·
$50K558 sold
Product image for Hike Crew Socks
Hike Crew Socks
First seen Jul 1, 2024 ·
$48K1.9K sold
Product image for Women's Classic Thermal Merino Base Layer Crew
Women's Classic Thermal Merino Base Layer Crew
First seen Mar 17, 2025 ·
$47K411 sold
Product image for Men's Merino Short Sleeve Tee
Men's Merino Short Sleeve Tee
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Women's Run Low Ankle Socks
Women's Run Low Ankle Socks
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Men's Classic Thermal Merino Base Layer Bottom
Men's Classic Thermal Merino Base Layer Bottom
First seen Jul 2, 2024 ·
$999K999K sold

Similar Competitors

Point6, Woolx, Icebreaker, FITS®, Darn Tough, Patagonia Outdoor Clothing & Gear, and more have been identified as similar to SmartWool by Particl, based on the types of products they sell, and their online presence.

Product Types

Underwear & Socks is the most common product type of all SmartWool products, it made $1.9M in revenue last month alone.
SmartWool operates across broader categories like Clothing, Clothing Accessories, Outdoor Recreation, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Tops

Outerwear

Hats

Bottoms

Gloves

Scarves

Cycling

Hair Accessories

Slippers

260

108

54

46

40

22

10

7

5

3

Company Assets

Particl has collected over 25M promotional assets for companies like SmartWool. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Jun 4, 2026
Pre-ride Checklist:
Pre-ride Checklist: Party shirt ✅ Glitter ✅ Trail Snacks ✅ Dream Team ✅ Riders: @jasbo134 and @jennnnygirl Photo: @brynnemower
Instagram from Jun 3, 2026
Highly recommend getting your co-workers to do this trend. Happy Global Running day, everyone!
Highly recommend getting your co-workers to do this trend. Happy Global Running day, everyone!
Instagram from Jun 2, 2026
With the snowboarding season melting away, I’m picking up my All-Season Baselayer & Everyday Hike...
With the snowboarding season melting away, I’m picking up my All-Season Baselayer & Everyday Hike Socks to get out and get after it in a different way! Why @smartwool ? Easy: ✅ Temperature Regulation ✅ Moisture Wicking ✅ Anti-microbial #smartwool #gofarfeelgood
Homepage from Jun 1, 2026
Homepage Promotion - Free Shipping and New Arrivals
Homepage change from SmartWool
Instagram from May 29, 2026
Summits start here.
Summits start here.
Homepage from May 28, 2026
Homepage Promotional Offers and New Arrivals
Homepage change from SmartWool
Instagram from May 27, 2026
Early summer is doing its thing ☀️ Scroll for some early summer adventures captured by our commun...
Early summer is doing its thing ☀️ Scroll for some early summer adventures captured by our community → 1) @ballinnt 2) @myrandainthemountains 3) @gwgwynethl 4) @jenabrabender 5) @stacig24 6) @theresahghs 7) @sweettreksntravels
Instagram from May 26, 2026
Woah Drop Round 2 is here 🎉
Woah Drop Round 2 is here 🎉 We packed this one with the kind of gear that campsite legends are made of. And just like last time, everyone’s invited! Headed outside this summer? Want to be the life of the party? Drop a WOAH in the comments and we’ll send you the details.
Homepage from May 25, 2026
Homepage Promotion for New Arrivals and Free Shipping
Homepage change from SmartWool
Instagram from May 22, 2026
Meet Careth Arnold @i.careth - mother, ultrarunner, and one of the newest members of the Smartwoo...
Meet Careth Arnold @i.careth - mother, ultrarunner, and one of the newest members of the Smartwool Community Collective. From becoming the first American woman to win TDS during UTMB week to chasing down big mountain miles from her home in Paonia, CO, Careth shows up for the hard stuff. The long days, the rugged terrain and the uncomfortable moments that teach you what courage really looks like. For Careth, bravery isn’t just part of racing, it’s part of motherhood, adventure, and the life she’s building with her family on and off the trail. And somehow, she keeps finding more joy in the process. Next up: Hardrock 100, Beast of Big Creek, and UTMB. Photos: @skyra_bee
Homepage from May 20, 2026
Homepage Promotions for Smartwool
Homepage change from SmartWool
Instagram from May 19, 2026
🚨 Project Announcement! 🚨 Have you heard of the Grand Canyon Traverse?
🚨 Project Announcement! 🚨 Have you heard of the Grand Canyon Traverse? A 600 mile east-to-west navigation of the canyon, in which a vast majority of progress comes off trail while hugging sheer cliffs, traversing exposed shale shelves, and route finding through complex networks of canyon. Only around 50 people have ever completed a Grand Canyon Traverse, and each person has created a unique path through. The canyon runs for 277 miles of the Colorado River, but total on-foot mileage varies greatly depending on each person's skill sets, risk tolerance, and terrain preferences. I have backcountry experience in the canyon through my time on the Hayduke and Divide to Crest Routes, so I'm no stranger to the challenges the canyon presents. That being said, I'll spend the next 4.5 months training, practicing skills, and planning logistics before starting in October. I'm grateful to have three respected outdoor brands standing with me, making this project possible. I'll carry an @ospreypacks backpack, just like I did on the AT FKT. Their packs are well-built and lightweight. I’ve never had one fail me. @smartwool has me covered. Light and breathable merino wool will keep my body temperature regulated. In the canyon where temperatures swing between extremes, I trust Smartwool to keep me safe and comfortable. @sawyerproducts Squeeze filter will be there for me as it always has been. Keeping me safe even when I'm drinking out of the same dirty pothole water that the rest of the animals in the desert have been drinking out of (and worse) for weeks. This project will be the biggest, and definitely scariest one I've ever attempted. This year is about staying off the beaten path, and walking your own. I think that's something we could all use more of, so I can't wait to bring you along for the ride. For more info on the project and why I'm doing it, check on my post on the Smartwool blog, see bi0. Endlessly, I appreciate your love and support ❤️ Lyla #ospreypacks #ospreyambassador #smartwool #gofarfeelgood #sawyerproducts
Instagram from May 18, 2026
The Merino Sun Hoodie is officially out in the wild, and we’ve loved seeing how the Woah Drop cre...
The Merino Sun Hoodie is officially out in the wild, and we’ve loved seeing how the Woah Drop crew has been wearing theirs. Featuring @thathikerjen, @hannah.waligory, @maddy_reynolds_ , @adventureswithangelica, @seltzerskelter, @i.careth and @katie_magnolia 🧡 PS – keep an eye on us at the end of the month. The crew might be getting a little bigger...
Email from May 17, 2026
25% Off Merino Comfort Promotion
25% Off Merino Comfort Promotion

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