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SmartWool | Particl Company Profile

smartwool.com

Logo for smartwool.com

SmartWool

smartwool.com

SmartWool is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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SmartWool Overview

Particl's database contains the following information about SmartWool:

Revenue
In the most recent 6 months, SmartWool has earned an estimated 49M in sales revenue from its e-commerce business.
Monitoring
582 Products · 5.8K SKUs/Variants
Data since
Sep 26, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

SmartWool's Sales over time

Total earnings of around $49M in sales revenue last month from its e-commerce business, and over 1.3M units sold in volume.

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Best Selling Product

Of all SmartWool products monitored by Particl in the last month, Run Low Ankle Socks is the best selling, at a price of $19. 582 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Run Low Ankle Socks
Run Low Ankle Socks
First seen Jul 8, 2024 ·
$999K999K sold
Product image for Run Low Ankle Socks
Run Low Ankle Socks
First seen Jul 1, 2024 ·
$999K999K sold
Product image for Women's Run Low Ankle Socks
Women's Run Low Ankle Socks
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Everyday No Show Socks
Everyday No Show Socks
First seen Jul 1, 2024 ·
$65K4K sold
Product image for Women's Classic All-Season Merino Base Layer Long Sleeve
Women's Classic All-Season Merino Base Layer Long Sleeve
First seen Jul 2, 2024 ·
$50K558 sold
Product image for Hike Crew Socks
Hike Crew Socks
First seen Jul 1, 2024 ·
$48K1.9K sold
Product image for Women's Classic Thermal Merino Base Layer Crew
Women's Classic Thermal Merino Base Layer Crew
First seen Mar 17, 2025 ·
$47K411 sold
Product image for Men's Merino Short Sleeve Tee
Men's Merino Short Sleeve Tee
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Women's Run Low Ankle Socks
Women's Run Low Ankle Socks
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Men's Classic Thermal Merino Base Layer Bottom
Men's Classic Thermal Merino Base Layer Bottom
First seen Jul 2, 2024 ·
$999K999K sold

Similar Competitors

Point6, Woolx, Icebreaker, FITS®, Darn Tough, Patagonia Outdoor Clothing & Gear, and more have been identified as similar to SmartWool by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for SmartWool based on their promotions, marketing, and Particl's proprietary data. Recently, SmartWool has been up to the following:

No significant events detected in the last month

Product Types

Underwear & Socks is the most common product type of all SmartWool products, it made $1.9M in revenue last month alone.
SmartWool operates across broader categories like Clothing, Clothing Accessories, Outdoor Recreation, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Tops

Outerwear

Hats

Bottoms

Gloves

Scarves

Cycling

Hair Accessories

Slippers

260

108

54

46

40

22

10

7

5

3

Company Assets

Particl has collected over 25M promotional assets for companies like SmartWool. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 7, 2025
The Open Hearts Collection is here
The Open Hearts Collection is here! Created in collaboration with @patmilbery and @sosoutreach, this collection celebrates the connection between time outside and mental well-being. Each piece is designed to inspire color, creativity, and care—for ourselves, our communities, and our cherished outdoor spaces 💚 #GoFarFeelGood #OpenHeartsCollection
Instagram from May 6, 2025
(AD) The most ICONIC waterfall in Oregon
(AD) The most ICONIC waterfall in Oregon! 💦🌿 Did you know that Multnomah Falls is the tallest waterfall in Oregon, and that you can hike to the top? 👀 At 620 feet tall, this stunning waterfall cascades over a massive basalt (volcanic) cliff! 🌲 Most visitors only view the waterfall from the base, but I also recommend hiking to the top for a truly EPIC birds-eye-view of the waterfall! 💦 🧡 SAVE this trail to your summer hiking bucket list ⤵️ 🥾 Trail: Multnomah Falls 📍 Location: Columbia River Gorge, Oregon 📏 Length: 2.3 miles (round trip) 📈 Elevation Gain: 808 feet ⚠️ Parking permits are required starting May 26th, which you can get at recreation.gov (or you can visit for free after 6 PM). HIKING TIP 💦🌿 This trail passes through a variety of microclimates… from cool, misty waterfall spray zones to exposed, sunny switchbacks. That means wearing layers is key! ☀️ We love @smartwool lightweight active ✨shirts and shorts✨ for hikes like this. Their fabric is breathable, quick-drying, and they keep you warm or cool depending on the conditions. 🐑 Have you ever hiked to the top of Multnomah Falls? 👇🏼✨ #gofarfeelgood #multnomahfalls #columbiarivergorge #pnwhiking #oregon #hikinggear | best hikes in Oregon | best waterfalls in Oregon
Instagram from May 2, 2025
A little art, a lot of heart 🎨💚 

Something colorful is coming your way—stay tuned for our full Open Hearts Collection drop with @patmilbery and @sosoutreach 🔜 

#GoFarFeelGood #OpenHeartsCollection
A little art, a lot of heart 🎨💚 Something colorful is coming your way—stay tuned for our full Open Hearts Collection drop with @patmilbery and @sosoutreach 🔜 #GoFarFeelGood #OpenHeartsCollection
Instagram from May 1, 2025
The best days start outside 🌲☀️ Whether it’s a morning hike, trail run, or soaking up some fresh air, the outdoors has a way of lifting us up
The best days start outside 🌲☀️ Whether it’s a morning hike, trail run, or soaking up some fresh air, the outdoors has a way of lifting us up. But for too many, access to green spaces isn’t a given. That’s why we’re joining @trustforpublicland to help more people get outside, feel good, and find their #HappiestOutside. Layer up, lace up, and let’s make the outdoors a place where everyone belongs 🏕️💛 #HappiestOutside #GoFarFeelGood #Smartwool #NatureForAll
Instagram from Apr 29, 2025
Backpacking Essentials:
Socks ✅

The real debate: How many pairs make the pack
Backpacking Essentials: Socks ✅ The real debate: How many pairs make the pack? #GoFarFeelGood #backpacking #GNP
Instagram from Apr 28, 2025
A big thanks to all of our retailers who help make our 2nd Cut project possible
A big thanks to all of our retailers who help make our 2nd Cut project possible. By offering in-store recycle receptacles, you’ve helped keep thousands of socks out of landfills and given them a second life 💚 #SmartwoolSecondCut #SecondCutProject #Recycling #Sustainability #CircularFashion #GoFarFeelGood
Instagram from Apr 25, 2025
Don’t miss your chance to donate your socks for Second Cut
Don’t miss your chance to donate your socks for Second Cut! Drop off your used socks at a participating retailer near you before the month wraps. (Today is your last chance to recycle your old socks @seedpeoplesmkt - bust a move)! #SmartwoolSecondCut #SecondCutProject #Recycling #Sustainability #CircularFashion #GoFarFeelGood
Instagram from Apr 24, 2025
National parks are far more than just epic views and bucket-list trails, they're a mark in history of conservation and protecting our natural wonders
National parks are far more than just epic views and bucket-list trails, they're a mark in history of conservation and protecting our natural wonders. They pose a reminder of why these outdoor spaces matter, and why they're worth protecting. This #NationalParkWeek, we’re celebrating these wild places and the need to preserve them for future generations. Now, more than ever, it’s important to stand up and protect these national treasures. Special shoutout to the Smartwool team members who spend their free time giving back, exploring, and advocating for our national parks 🌲 #GoFarFeelGood #LeaveNoTrace
Instagram from Apr 23, 2025
Off season trips are the best ways to get places like these National Parks all to ourselves 🏜️

#GoFarFeelGood #Hiking #NationalParkWeek
Off season trips are the best ways to get places like these National Parks all to ourselves 🏜️ #GoFarFeelGood #Hiking #NationalParkWeek
Instagram from Apr 22, 2025
Every day is Earth Day when you’re committed to protecting the place we call home 🌎 

Smartwool maintains our mission to create more sustainable gear—using ZQ-certified merino wool, reducing textile waste, and pushing for circularity in our
Every day is Earth Day when you’re committed to protecting the place we call home 🌎 Smartwool maintains our mission to create more sustainable gear—using ZQ-certified merino wool, reducing textile waste, and pushing for circularity in our products ♻️ Because the best way to celebrate this planet is to take care of it. Join us in making choices that protect our outdoor playgrounds—today and every day. 🌱 #GoFarFeelGood #EarthDay #SustainableByNature #EarthDayEveryDay

Better Data with AI

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