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Masterbuilt | Particl Company Profile

masterbuilt.com

Logo for masterbuilt.com

Masterbuilt

masterbuilt.com

Masterbuilt is classified primarily as a(n)
Home & Garden
company.
5 months of historical data available

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Masterbuilt Overview

Particl's database contains the following information about Masterbuilt:

Revenue
In the most recent 6 months, Masterbuilt has earned an estimated 1.4M in sales revenue from its e-commerce business.
Monitoring
459 Products · 477 SKUs/Variants
Data since
Dec 8, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Masterbuilt's Sales over time

Total earnings of around $1.4M in sales revenue last month from its e-commerce business, and over 10K units sold in volume.

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Best Selling Product

Of all Masterbuilt products monitored by Particl in the last month, Gravity Series® 1050 Digital Charcoal Grill + Smoker is the best selling, at a price of $899. 459 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Gravity Series® 1050 Digital Charcoal Grill + Smoker
Gravity Series® 1050 Digital Charcoal Grill + Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for 40-Inch ThermoTemp™ XL Propane Smoker
40-Inch ThermoTemp™ XL Propane Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for Gravity Series® 600 Digital Charcoal Grill + Smoker
Gravity Series® 600 Digital Charcoal Grill + Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for 30-Inch Digital Electric Smoker
30-Inch Digital Electric Smoker
First seen Dec 8, 2024
$41K163 sold
Product image for Gravity Series® 1150 Digital Charcoal Grill and Smoker
Gravity Series® 1150 Digital Charcoal Grill and Smoker
First seen Jan 8, 2025
$37K37 sold
Product image for Masterbuilt Gravity Series® Rotisserie Kit
Masterbuilt Gravity Series® Rotisserie Kit
First seen Dec 8, 2024
$23K453 sold
Product image for Gravity Series® XT Digital Charcoal Grill + Smoker
Gravity Series® XT Digital Charcoal Grill + Smoker
First seen Dec 8, 2024
$19K13 sold
Product image for Gravity Series® 800 Digital Charcoal Griddle + Grill + Smoker
Gravity Series® 800 Digital Charcoal Griddle + Grill + Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for 30-Inch Digital Electric Smoker with Window and Legs
30-Inch Digital Electric Smoker with Window and Legs
First seen Dec 8, 2024
$999K999K sold
Product image for Small Digital Charcoal Grill and Smoker Grill Cover
Small Digital Charcoal Grill and Smoker Grill Cover
First seen Dec 8, 2024
$999K999K sold

Similar Competitors

Char-Broil, Weber, Green Mountain Grills, and more have been identified as similar to Masterbuilt by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Masterbuilt based on their promotions, marketing, and Particl's proprietary data. Recently, Masterbuilt has been up to the following:

No significant events detected in the last month

Product Types

Outdoor Cooking is the most common product type of all Masterbuilt products, it made $205K in revenue last month alone.
Masterbuilt operates across broader categories like Lawn & Garden, Kitchen & Dining, Smoking Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Outdoor Cooking

Kitchen Appliances

Kitchen Tools & Utensils

Tops

Electric Grills & Griddles

HVAC Parts & Accessories

26

23

17

6

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Masterbuilt. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Mar 18, 2025
Pork Belly Tocino Pizza🔥 🍕

Pork on the Gravity Series XT - link in bio
Pork Belly Tocino Pizza🔥 🍕 Pork on the Gravity Series XT - link in bio! 📸 @tfti.bbq and @heatstrokesbbq #pizza #porkbelly #collab #tocino #gravityseries #grill #bbq #smoker #jalapeno #spicy #dinnerideas #recipe #yum
Homepage from Mar 18, 2025
Homepage Promotions Overview
Homepage change from Masterbuilt
Instagram from Mar 17, 2025
You just can't go wrong with the classic Steak and Potatoes
You just can't go wrong with the classic Steak and Potatoes... but now its bite size! 📸 @izzygrillz #steak #potatoes #dinner #appetizer #recipe #bitesize #grilling #bbq #charcoal #dinnerideas #carnivore
Instagram from Mar 16, 2025
Have you tried Prime Short Rib Bánh Mì
Have you tried Prime Short Rib Bánh Mì? We think this will make you want to😍 📸 @crazygringobbq ⚫ Grill - Masterbuilt Gravity Series Sriracha mayo: 1 cup favorite mayo 2 tablespoon sriracha 1/4 teaspoon soy sauce 1/2 teaspoon garlic pepper • Pickled daikon radish/carrots 2 cups carrots cut julienne style 2 cups daikon radish cut julienne style 1 tablespoon sea salt 1 cup water 1/2 cup rice wine vinegar 1/4 cup sugar Coat carrots and daikon with salt to draw out moisture. Discard moisture after 5 minutes. Heat water, rice wine vinegar, and sugar while stirring. Pour over carrots and daikon in a mason jar. Refrigerate for at least an hour before use. #recipe #prime #shortrib #BanhMi #sandwich #dinnerideas #tasty #umami #grill #smoker #bbq #charcoal #
Instagram from Mar 15, 2025
Thor’s Hammer Laulau by @406_bbq😍 

⚫ Grill - Gravity Series 1150: available at the link in our bio
Thor’s Hammer Laulau by @406_bbq😍 ⚫ Grill - Gravity Series 1150: available at the link in our bio! Recipe: Thor’s hammer Taro leaves x 12 Ti leaves x 6 Pork Fat 1. Season with beef rub at 180 for 2 hours 2. Layer with pork fat and wrap in taro leaves and ti leaves 3. Put in a steam basket in a pot to steam and put back on smoker at 275 for 4-5 hours 4. When pau smash and serve #thorshammer #laulau #traditionalcooking #hawaiian #hawaiifood #gravityseries #smoker #grilling #bbq #dinnerideas
Homepage from Mar 14, 2025
New Apparel Available for Purchase
Homepage change from Masterbuilt
Instagram from Mar 12, 2025
The juiciest Pork Butt🔥 

⚫ Grill - Gravity Series XT: shop in our bio
The juiciest Pork Butt🔥 ⚫ Grill - Gravity Series XT: shop in our bio! 📸 @geedaddisbbq Recipe: -Season and smoke at 250F for 8 hours until the internal temperature hits 175F -Remove and load in a foil tray with pineapple juice and cover with foil -Continue to smoke at 275F until internal temp hit 202F #porkbutt #recipe #smoker #gravityseries #xt #dinnerideas #bbq #grilling #charcoal
Instagram from Mar 11, 2025
These Beef Short Ribs look incredible
These Beef Short Ribs look incredible!🔥 📸 @thehairysmoker ⚫ Grill - Masterbuilt Gravity 800: link in bio! #beef #shortribs #recipe #smoker #grilling #bbq #dinnerideas #recipe #gravityseries #masterbuilt #carnivore #yum
Instagram from Mar 10, 2025
El #pernil asado es el alma de mi cocina puertorriqueña, y hacerlo en mi  @Masterbuilt  Gravity Series 800 Digital Charcoal Griddle + Grill + Smoker lo lleva a otro nivel
El #pernil asado es el alma de mi cocina puertorriqueña, y hacerlo en mi @Masterbuilt Gravity Series 800 Digital Charcoal Griddle + Grill + Smoker lo lleva a otro nivel. Con solo carbón—nada de humo—consigo una piel dorada y crujiente que todos adoran, y una carne tan tierna que se deshace. Esta receta es para 4-6 personas, y gracias al Masterbuilt Gravity Series 800, mi primera vez con este equipo fue un éxito total. ¡Te cuento cómo lo hice con mi sofrito y adobo caseros! #masterbuilt #mastersofsmoke #gravityseries#autoignite #MasterbuiltBoricua
Instagram from Mar 10, 2025
Whole Chicken Deep Fried in the Masterbuilt Fryer - YUM🔥 

📸 @bentley
Whole Chicken Deep Fried in the Masterbuilt Fryer - YUM🔥 📸 @bentley.bbq
Instagram from Mar 10, 2025
So juicy😍 Loving this Eye Filet Steak on the Gravity Series 800🔥 

📸 @thehairysmoker
⚫ Grill - Available at the link in our bio
So juicy😍 Loving this Eye Filet Steak on the Gravity Series 800🔥 📸 @thehairysmoker ⚫ Grill - Available at the link in our bio! #steak #filet #grilling #smoking #bbq #recipe #dinnerideas #juicy #gravityseries #masterbuilt
Instagram from Mar 9, 2025
Gravity Fed Charcoal is the way to go, especially on race days
Gravity Fed Charcoal is the way to go, especially on race days!

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