ROKA | Particl Company Profile

Small in size. Massive in utility 💥 The MVP fits right in your hand—but don’t let that fool you. It’s built to carry your daily essentials: nutrition, glasses, tools, goggles, keys, and more. Perfect for race day, trailheads, or tossing in your travel bag. 🧢 What’s in yours? Drop a comment with your MVP packing list👇

More bend. More stick. More retention. OG stands for Original GEKO™️ — the breakthrough grip tech that put ROKA on the map. The decision to reduce the GEKO™ pad size in the 2.0 was to reduce hair snag but if max retention is what you need, look no further. Also back with this reissue is the first-edition temple design, offering more bend for a bespoke fit with unreal staying power. Shop the OGs today at the link in bio🔗

On or off the bike @roka is always keeping my eyes protected 😎 My favorite style for the bike is the Matador Air & San Remo Air while off the bike I am a die hard Oslo 2.0 girly 💁🏻‍♀️ I have been wearing corrective lenses for 15 years and I love that with Roka’s Prescription program I have been able to customize my frame and lens colors but more importantly I finally have sunglasses that can keep up with my active lifestyle 🫶🏻 📸: @_sonam.cc_

All grit. No glamour. @blacksmifff and @jessi.smifff don’t chase easy—they chase better. This is the grind. 🕶️ : San Remo Air

Train smarter AND harder 😤 @aliseselsy takes on the SkiErg in the Matador — and now it’s your turn. Enter our @Concept2inc home gym giveaway and start building for your next breakthrough. 🚀 Sign up now at the link in bio 🔗

We're not just built for speed—we're built for the relentless. For the ones who dig deep, push further, and redefine their limits. This is what it looks like when preparation meets performance. 🏃 : @krpfitness 🕶️ : GP-1x

The miles don’t get easier—but together, we get stronger. ⠀ @batcitytrackclub showing up, holding pace, and having each other’s backs when it counts. ⠀ Long runs build more than fitness—they build trust, toughness, and a resilience that won't crack when it matters most. ⠀ This is what the work looks like. 🕶️ : San Remo Air 📸 : @alextricityy

Every stride tells a story 💥 From the weight room to the track, @laurahorvaht doesn’t just show up—she shows what’s possible. When strength meets speed, there are no limits—only new standards to set. 🏃‍♀️: @laurahorvaht 🕶️ : SR-1x

The MVP is built for the essentials—and it's always down for the ride. Toss in: 🔑 Keys 📱 Phone 💳 Cards & cash 🕶️ Sunnies 💄 Lip balm 🧼 Travel wipes 🍬 Emergency snacks Whether you're hitting the track, the town, or post-session coffee, this sleek sidekick keeps your go-to gear close and your hands free. Minimal carry. Maximum vibe. Shop the MVP now at the link in bio🔗

12 Boston Marathons. 30 years of chasing, learning, evolving. My first? I was just chasing a dream. No clue how much the journey from Hopkinton to Boston would transform me— or test me. Boston’s not just a race. It’s a test of time. Of grit. Of heart. It’s winter miles in the dark. Comebacks after injury. Hard-fought finishes. And that never-gets-old turn onto Boylston. Some years, I felt strong. Other years, I had to dig deeper than ever. But I kept showing up. Because Boston isn’t just one finish line… It’s part of my life’s story. Thanks for seeing me Team ROKA. We can all inspire someone. “85 Marathons. 12 Bostons. 30 Years.” Still here. Still running. Still grateful. #BostonMarathon #MarathonLegacy #RunningCommunity #RunBoston #ChasingGreatness #StillInTheFight #stayinthefight #cptctracksmith #teamrunningwarehouse #runtoinspire #runningmotivation #TeamROKA #teamort #fasterasamaster #meetthemoment #metthemoment #bostonstrong #marathonmonday #boston129 #keepgoing #keepgrinding #marathon #ronrunsnyc

Grit doesn’t start on race day—it’s built in the early mornings, the extra reps, the laps no one sees. The San Remo Air is made for those who chase more. Lightweight, responsive, and relentless—just like your work ethic. No shortcuts. Just the grind. Shop the San Remo Air now at the link in bio🔗

Different races. Same story. 🏆 Over 130 miles, 11,000+ feet of climbing, and brutal mixed terrain — Belgian Waffle Ride California pushed every limit. ⠀ But, ROKA athletes @mattbeers and @sofithevilla rose to the challenge. Both raced with patience, power, and precision — waiting until the final miles to launch decisive solo moves and defend their titles. ⠀ After more than 7 hours in the saddle, Matt crossed the line alone. Moments later, Sofia sealed her own repeat victory with a brilliant late attack. ⠀ Built for the long haul. Driven to finish strong. Congratulations, Matt and Sofia! 👏 🕶️ : Matador Air 📸 : @dhughes101

🏡💪 HOME GYM, UNLOCKED 💥 We teamed up with our friends at @concept2inc to give you the ultimate performance setup — because training like a pro should start at home. From the SkiErg to the BikeErg and RowErg, you’ll be covered for every session. 👀 Swipe to check the gear 🔗 Tap the link in bio to enter 📆 Giveaway ends 05/10/2025 Train smart. Win big.

High altitude, higher vibes 🏔️☀️ Whether chasing summits or chasing sunsets, @sawna and @eamon_tothat trusted ROKA across Peru. Built for movement, made for the wild—lightweight, polarized, and ready for every mile of the journey. 🕶️ : Oslo 2.0 & CP-1x

The Ombré Hombres are back at it! 💥 @nohlsen and @blacksmiff took on the Doubles Pro Division at @hyroxamerica Miami like it was a casual Sunday jog…if that jog involved sleds, wall balls, and maxing out your heart rate for nearly an hour. They went full send — just pain, power, and perfectly timed jumping photos. 📸 : @alextrobough

Precision gear, elevated for your team. When performance meets customization, you get partnerships like ours with @tenthousand.cc—where every pair of ROKA eyewear was laser-etched with their mark and built to go the distance.⁠ From high-performing squads to elite events, our bulk and corporate ordering unlocks premium, personalized gear for those who train, compete, and lead at the highest level.⁠ Ready to bring your brand to life? Head to the link in bio 🔗