The miles don’t get easier—but together, we get stronger. ⠀ @batcitytrackclub showing up, holding pace, and having each other’s backs when it counts. ⠀ Long runs build more than fitness—they build trust, toughness, and a resilience that won't crack when it matters most. ⠀ This is what the work looks like. 🕶️ : San Remo Air 📸 : @alextricityy
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May 3, 2025Instagram
Every stride tells a story 💥 From the weight room to the track, @laurahorvaht doesn’t just show up—she shows what’s possible. When strength meets speed, there are no limits—only new standards to set. 🏃♀️: @laurahorvaht 🕶️ : SR-1x
rokasports.com
May 2, 2025Instagram
The MVP is built for the essentials—and it's always down for the ride. Toss in: 🔑 Keys 📱 Phone 💳 Cards & cash 🕶️ Sunnies 💄 Lip balm 🧼 Travel wipes 🍬 Emergency snacks Whether you're hitting the track, the town, or post-session coffee, this sleek sidekick keeps your go-to gear close and your hands free. Minimal carry. Maximum vibe. Shop the MVP now at the link in bio🔗
rokasports.com
May 1, 2025Instagram
12 Boston Marathons. 30 years of chasing, learning, evolving. My first? I was just chasing a dream. No clue how much the journey from Hopkinton to Boston would transform me— or test me. Boston’s not just a race. It’s a test of time. Of grit. Of heart. It’s winter miles in the dark. Comebacks after injury. Hard-fought finishes. And that never-gets-old turn onto Boylston. Some years, I felt strong. Other years, I had to dig deeper than ever. But I kept showing up. Because Boston isn’t just one finish line… It’s part of my life’s story. Thanks for seeing me Team ROKA. We can all inspire someone. “85 Marathons. 12 Bostons. 30 Years.” Still here. Still running. Still grateful. #BostonMarathon #MarathonLegacy #RunningCommunity #RunBoston #ChasingGreatness #StillInTheFight #stayinthefight #cptctracksmith #teamrunningwarehouse #runtoinspire #runningmotivation #TeamROKA #teamort #fasterasamaster #meetthemoment #metthemoment #bostonstrong #marathonmonday #boston129 #keepgoing #keepgrinding #marathon #ronrunsnyc
rokasports.com
Apr 30, 2025Instagram
Grit doesn’t start on race day—it’s built in the early mornings, the extra reps, the laps no one sees. The San Remo Air is made for those who chase more. Lightweight, responsive, and relentless—just like your work ethic. No shortcuts. Just the grind. Shop the San Remo Air now at the link in bio🔗
rokasports.com
Apr 30, 2025Instagram
Different races. Same story. 🏆 Over 130 miles, 11,000+ feet of climbing, and brutal mixed terrain — Belgian Waffle Ride California pushed every limit. ⠀ But, ROKA athletes @mattbeers and @sofithevilla rose to the challenge. Both raced with patience, power, and precision — waiting until the final miles to launch decisive solo moves and defend their titles. ⠀ After more than 7 hours in the saddle, Matt crossed the line alone. Moments later, Sofia sealed her own repeat victory with a brilliant late attack. ⠀ Built for the long haul. Driven to finish strong. Congratulations, Matt and Sofia! 👏 🕶️ : Matador Air 📸 : @dhughes101
rokasports.com
Apr 29, 2025Instagram
Built to perform better. Built to fit better.
rokasports.com
Apr 29, 2025Meta Ads
🏡💪 HOME GYM, UNLOCKED 💥 We teamed up with our friends at @concept2inc to give you the ultimate performance setup — because training like a pro should start at home. From the SkiErg to the BikeErg and RowErg, you’ll be covered for every session. 👀 Swipe to check the gear 🔗 Tap the link in bio to enter 📆 Giveaway ends 05/10/2025 Train smart. Win big.
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Apr 28, 2025Instagram
High altitude, higher vibes 🏔️☀️ Whether chasing summits or chasing sunsets, @sawna and @eamon_tothat trusted ROKA across Peru. Built for movement, made for the wild—lightweight, polarized, and ready for every mile of the journey. 🕶️ : Oslo 2.0 & CP-1x
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Apr 27, 2025Instagram
The Ombré Hombres are back at it! 💥 @nohlsen and @blacksmiff took on the Doubles Pro Division at @hyroxamerica Miami like it was a casual Sunday jog…if that jog involved sleds, wall balls, and maxing out your heart rate for nearly an hour. They went full send — just pain, power, and perfectly timed jumping photos. 📸 : @alextrobough
rokasports.com
Apr 26, 2025Instagram
Precision gear, elevated for your team. When performance meets customization, you get partnerships like ours with @tenthousand.cc—where every pair of ROKA eyewear was laser-etched with their mark and built to go the distance. From high-performing squads to elite events, our bulk and corporate ordering unlocks premium, personalized gear for those who train, compete, and lead at the highest level. Ready to bring your brand to life? Head to the link in bio 🔗
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Apr 25, 2025Instagram
Win Your Home Gym - Enter Now!
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Apr 25, 2025Meta Ads
“Simply the best bag out there for protecting all the essentials.” The MVP (Most Valuable Pouch), designed in partnership with @chrisburkard, is the do-all catch-all for those looking to keep their gear close at hand & organized. “We designed this pouch for you. Inspired by images of my favorite landscapes, this pouch is part of my everyday carry.”
rokasports.com
Apr 24, 2025Instagram
Marathons don’t just hand out medals. You earn them—with grit, with grind, and with the quiet kind of courage that lives deep in your chest. Crossing that finish line? That’s for you.�Not for the likes, not for the applause—� But for the version of yourself that kept going when it would’ve been easier to stop. We see you. And we’re damn proud to be with you.
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Apr 23, 2025Instagram
New Color Alert 🚨 Dark Canopy in A.P.EX. Dark Canopy was inspired by the tonal shades of the deep forest. This limited-edition color takes shape in best-selling styles that offer protection and versatility. Get it before it’s gone at the link in bio🔗
rokasports.com
Apr 22, 2025Instagram
Fitness is the foundation💪 Take a peek behind-the-scenes at ROKA HQ and see firsthand how fitness is part of our DNA. We’re partnering with @concept2inc to give away a home gym worth $5K - enter now at the link in bio🔗
rokasports.com
Apr 21, 2025Instagram
No Days Off ✖️ At ROKA, we believe in showing up every day. That’s why our headquarters is literally built around a gym: fitness isn’t an afterthought, it’s the foundation. To honor that mindset, we’re giving away a home gym so you can get after it on your own turf. To enter, just head to the link in bio. Get after it!
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Apr 19, 2025Instagram
Marathon Monday is almost here…💥 You’ve put in the work. You’ve tapered. Now, we’re just a couple sleeps away from the 2025 Boston Marathon, and all you need to do is carb up and lay out your gear. Who’s racing Boston? Let us know in the comments below👇 🏎️: @heatherruns13.1, @kendy_runs, @maxrun40852, @eileenjoy44, @mamabrookeruns365
rokasports.com
Apr 18, 2025Instagram
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