Holiday Gift Guide 🎁 Let’s make gifting simple this year. Our holiday event is officially live, packed with curated guides, fan-favorite styles, and frames they’ll never stop wearing. No fluff. No filler. Just gifts that perform. Shop now at the link in bio🔗
rokasports.com
Dec 4, 2025Instagram
Bikepacking the Monumental Loop with Rue, Chris, Chas, Alvin, Mateo & Miron. On the airplane from Rouleur Live in London back home to Tucson, I texted Chris about getting together. Somehow, three years had passed since the last time we rode. “I was thinking of heading to New Mexico and riding the Dangerbird in Las Cruces after Thanksgiving. Not sure what you have going on then but could be a fun and quick desert send.” — Chris A couple of texts later and we had a plan. A week later, we packed up, drove out, put the bags on the bikes and hit the road. I’d been meaning to make a trip to Las Cruces for years and I’m so glad we did. Matt Mason put together this route, hosts an annual group ride rally and personally guided us in and out of his hometown. Some locals greeted us at the start and really made us feel welcome. Beyond that, it was good to be shredding in the desert with our friends– plenty of time to talk, lots of laughing and the beauty of every sunset. This route is in New Mexico, close to Texas and close to the Mexican border. It’s really quiet and feels remote. It’s tough too– after monsoons, the roads are loose and at times washed out. It’s a great mountain biking challenge, easy for camping with plenty of access to small towns with good food. I always love riding, but I especially love riding with Rue. And I had a lot of fun spending time with the thoughtful bros—met Chris in California, Miron in Alaska, Chas & Mateo in Iceland and Alvin on this trip— he’s premiering AFUERA in LA on Friday, a film that his partner put together about his race across the Pyrenees. If I was there, I’d definitely go. Don’t miss out! Check out @alvinescajeda for info & registration. Videos by @rugilekaladyte
rokasports.com
Dec 3, 2025Instagram
Running in the dark just got a whole lot easier🤓 Winter’s here, and while that means less daylight, it doesn’t mean the grind stops. Protect your vision and keep getting after it this winter. 🏃♀️: @lolloandco 🕶️: TL-1
rokasports.com
Dec 3, 2025Instagram
Homepage change from ROKA
rokasports.com
Dec 3, 2025Homepage
Mom said dress warm. We heard: look fast 😎 We’re giving away four @epicpass Passes and one could be yours. Enter by 12/15 at the link in bio🔗 🏂: @christelle_rm
rokasports.com
Dec 2, 2025Instagram
Seeing the final stretch of race season ahead!! 👀 Can’t believe it’s December already, and that I’m still in the thick of training for a big race! 💪🏻 Working hard has not stopped me from getting the Christmas tree up and feeling festive AF 🎅🏻 Who else has been on a mad one with Xmas shopping this weekend? 😅 👓 @roka (and a friendly reminder there is currently 40% off sitewide… still time to grab another epic gift!) 🎥 @hollycharlesphotography_ #teamcharlesbarclay #mondaymotivation #racetoqatar
rokasports.com
Dec 1, 2025Instagram
If you’ve been waiting for the perfect moment, there’s no better time... It’s your last day to shop our biggest sale of the year: up to 40% ROKA styles ends at midnight. No extensions, no second chances. Shop now at the link in bio🔗
rokasports.com
Dec 1, 2025Instagram
We carbed up over Thanksgiving, so now it’s time to put in the work. Our Black Friday Sale wraps up soon — don’t miss your shot to save on precision performance eyewear. The clock’s ticking. 🕶️: Hamilton
rokasports.com
Nov 30, 2025Instagram
You won’t catch me outside without @roka sunglasses on my face. I love running and riding with shades on and this fall when I ran out of contacts and procrastinated getting an updated eye exam I really put the prescription glasses to the sweat test as well! 🤓💦 Now through Cyber Monday, @roka is doing a 40% off sale that includes sunnies, prescription glasses, as well as the Wind Down Collection (blue light blocking) AND their new snow goggles!!! 🤓😎⛷️☀️ Check out the link in my bio (and today’s stories) for all my favs! In these pics/videos I’m wearing: 1. San Remo Air (bedazzled for me by @runinrhinestones) ✨ 2. Rory 2.0 in sandalwood 3. Oslo 2.0 4. Rory 2.0 5. Hunter 2.0 6. Matador Air 7. San Remo Air 8. San Remo Air 9. Mayfield 10. Matador Air 11. Rory 2.0 12. Alto Fusion (my new favorite everyday glasses!) Let me know if you need help picking a pair! DMs are open and I’m happy to be your stylist 💁🏼♀️ #rokaeyewear #blackfridaysale #roka #sunglasses #performanceeyewear
rokasports.com
Nov 29, 2025Instagram
Point of view: winter just got an upgrade ❄️👀 Our new snow goggles are on sale, but just through this weekend. Get them while they’re hot🔥 🥽: Niseko
rokasports.com
Nov 29, 2025Instagram
Grateful for companies like @roka and, in our opinion, the best performance eyewear in the business. They are running a Black Friday Sale up to 40% off through Cyber Monday. Couple of our favorites: SR-1EP, Barton 2.0 XL, Hunter 2.0 Don't miss this great deal and get yours at roka.com Kyle #blubearing #roka #gratitude #blackfriday
rokasports.com
Nov 28, 2025Instagram
Consistency > perfection Wind Down lenses help you embrace the slow days, protect your circadian rhythm, and stay consistent where it counts. For the first time ever, our Wind Down lenses are on sale, so prioritize your recovery and pick up your pair now at the link in bio. 🎥: @innes_simpson
rokasports.com
Nov 28, 2025Instagram
Homepage change from ROKA
rokasports.com
Nov 28, 2025Homepage
Wind Down™: a better way to prepare for sleep than your food coma 🍗 Designed to filter blue and green light, our Wind Down lenses support sleep, mood, and recovery, and are on sale for the first time ever. Wind Down and recover well - happy Thanksgiving 🧡
rokasports.com
Nov 27, 2025Instagram
When your goggles are dialed, the mountain becomes a playground. Send it. Our new goggles are on sale, but just through this weekend. Get them while they’re hot🔥 🥽: Bridger
rokasports.com
Nov 26, 2025Instagram
Homepage change from ROKA
rokasports.com
Nov 26, 2025Homepage
Black Friday Savings on Women’s Eyewear
rokasports.com
Nov 26, 2025Meta Ads
Check out what @hubermanlab has to say about the challenges posed from exposure to short wavelength light (blue and green light) at night, and how our collaboration on Wind Down™ lens technology can help: 📉: lower stress levels 〰️: sync circadian rhythm 💤: get better sleep 😄: help protect your mood For the first time ever, our Wind Down lenses are on sale, so prioritize your recovery and pick up your pair now at the link in bio🔗
rokasports.com
Nov 25, 2025Instagram
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