Contour History, Part 2 ✨ It felt like Intuition was a failure before it even had a chance—and it stayed that way for a very long time. But today, this truly cool-toned contour has become one of the things we are best known for.   Back in 2019, Intuition launched into a world of bronzes and peaches—and our beautiful, beloved gray-taupe, with its soft mauve undertones...just didn’t fit in. We watched it sink; quietly, painfully.  As a small brand, this failure was really hard—but we just couldn’t let this shade go. We still believed in it. For years Intuition languished at the very bottom of the list.  But then, something shifted. Word of mouth began to build—slowly at first, then all at once.  By 2024, Intuition had become our bestselling shade. We didn’t push it. We didn’t rebrand it. We just held onto it long enough for you to discover what we love about it for yourself.  And what you created with Intuition has inspired something extraordinary.  — This is just the beginning. Our new shades launch this Friday, May 2 at 12PM PST—finally building our full range of cool-toned contour colors. Are you ready? #ritueldefille #cooltonedcontour #contour #newmakeup #indiebeautybrand