NOW ✨ For too long, the art of contour has been obscured by warmth. We have heard your call for true shadow—cool-toned, ethereal, and transformative. Our moment has finally arrived. Today, we finally unveil our fully-realized contour collection: cool-toned colors born from the cult-favorite depths of Intuition and Eclipse, now expanded into a full range of 5 extraordinary contouring shades. This is not mere makeup; it is the alchemy of shadow, crafted to blend seamlessly while casting illusions of depth and dimension. These new shades redefine the whole, unlocking a realm of soft shadows. Which of these shades speak to you? Cult Favorites ✶ Intuition – Pale gray with a whisper of mauve-taupe ✶ Eclipse – Blackened aubergine imbued with tawny undertones New Magic ✶ Omen – Softly cool-toned taupe ✶ Premonition – Shadowy sable with soft mauve undertones ✶ Divination – Deepest umber with soft midnight blue undertones Years in the making, and finally ready to be experienced for yourself. Visit our site now to shop this magic now ✨ #ritueldefille #contour #contouring #cooltonedcontour #newmakeup #indiebeautybrand
ritueldefille.com
May 2, 2025Instagram
Contour History, Part 2 ✨ It felt like Intuition was a failure before it even had a chance—and it stayed that way for a very long time. But today, this truly cool-toned contour has become one of the things we are best known for. Back in 2019, Intuition launched into a world of bronzes and peaches—and our beautiful, beloved gray-taupe, with its soft mauve undertones...just didn’t fit in. We watched it sink; quietly, painfully. As a small brand, this failure was really hard—but we just couldn’t let this shade go. We still believed in it. For years Intuition languished at the very bottom of the list. But then, something shifted. Word of mouth began to build—slowly at first, then all at once. By 2024, Intuition had become our bestselling shade. We didn’t push it. We didn’t rebrand it. We just held onto it long enough for you to discover what we love about it for yourself. And what you created with Intuition has inspired something extraordinary. — This is just the beginning. Our new shades launch this Friday, May 2 at 12PM PST—finally building our full range of cool-toned contour colors. Are you ready? #ritueldefille #cooltonedcontour #contour #newmakeup #indiebeautybrand
ritueldefille.com
May 1, 2025Instagram
Launching Friday, May 2 at 12 PM PST 🖤 Experience true shadows for yourself with our new complete range of perfectly cool-toned cream contour colors. The shades revealed: ✶ Intuition: Pale gray with a whisper of mauve-taupe ✶ Omen (new): Softly cool-toned taupe ✶ Premonition (new): Shadowy sable with soft mauve undertones ✶ Eclipse: Blackened aubergine imbued with tawny undertones ✶ Divination (new): Deepest umber with soft midnight blue undertones Soon, the mysterious new energy of Omen, Premonition, and Divination will join the moody depths of Eclipse and the ethereal softness of Intuition. Together, they are creating a new whole: the truest cool tones, made for sculpting with shadow. #ritueldefille #cooltonedcontour #newmakeup #contour #madeinla
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Apr 30, 2025Instagram
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Apr 30, 2025Homepage
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Apr 29, 2025Homepage
Contour History, Part 1 ✨ Before it even launched, Eclipse was our first truly viral product. Our release of this cream contour shade was messy—but ultimately turned into something beautiful. Eclipse started out with a different idea: experimenting with pigmentation to create a * blush * that looked black in the pan. In the development phase, the shade got better and better—more nuanced, and much shadowier. It could still work in a lot of different applications, but it really stood out to us as a truly unique contour shade. Brilliant beauty editors picked up Eclipse much earlier than we expected, dubbing it the “Anti-Highlighter”—a dark, shadowy opposite. Their coverage got a lot more attention than we were used to…and some of that attention wasn’t quite what we were expecting. But once people actually got Eclipse into their hands, everything changed. — We have more to reveal coming soon, but let us know below—do you want to see a video about the history of Intuition? PS: Eclipse is many things, and it can be used in many different ways. But to make it official, once and for all: no, Eclipse is not a highlighter. 😉 #ritueldefille #contour #cooltonedcontour #newmakeup
ritueldefille.com
Apr 28, 2025Instagram
Something new stirs in the shadows. A secret takes shape. ✨ Take your guess—what is our next release? #ritueldefille #indiebeautybrand #newmakeup
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Apr 25, 2025Instagram
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Apr 22, 2025Homepage
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Apr 21, 2025Homepage
Drops of red fall onto your skin, then vanish to reveal the glow within 🩸 Discover for yourself: Thorn Oil Priming Facial Elixir is the priming step that transforms everything. This magical primer potion creates an unparalleled base for your makeup; products glide on effortlessly and wear like part of your skin. But even on makeup-free days, Thorn Oil cares for your canvas with a radiant, plumped finish and no lingering shine. Crafted with ingredients from both the flower and fruit of the rose, this facial oil is a true elixir—for all skin types, and for every day. ✨ #ritueldefille #thornoil #makeupprimer #indiebeautybrand #naturalingredients
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Apr 18, 2025Instagram
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Apr 17, 2025Homepage
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Apr 16, 2025Homepage
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Apr 15, 2025Homepage
The creation of Iron 🥀 Poured into our mysterious Black Orb, this is a deep, sultry, sanguine red eyeliner with undertones of wine and rust. We delicately composed the pigments in Iron to our highest color standards; with a nuanced blend of undertones, it is a truly daring shade—yet incredibly flattering for every eye color. #ritueldefille #redeyeliner #howitsmade #madeinla #indiebeautybrand #pour
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Apr 14, 2025Instagram
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Apr 14, 2025Homepage
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Apr 12, 2025Homepage
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Apr 11, 2025Homepage
Skincare For Makeup Lovers
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Apr 10, 2025Meta Ads
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