Contour History, Part 1 ✨ Before it even launched, Eclipse was our first truly viral product. Our release of this cream contour shade was messy—but ultimately turned into something beautiful.  Eclipse started out with a different idea: experimenting with pigmentation to create a * blush * that looked black in the pan. In the development phase, the shade got better and better—more nuanced, and much shadowier. It could still work in a lot of different applications, but it really stood out to us as a truly unique contour shade.  Brilliant beauty editors picked up Eclipse much earlier than we expected, dubbing it the “Anti-Highlighter”—a dark, shadowy opposite. Their coverage got a lot more attention than we were used to…and some of that attention wasn’t quite what we were expecting.  But once people actually got Eclipse into their hands, everything changed.  — We have more to reveal coming soon, but let us know below—do you want to see a video about the history of Intuition? PS:  Eclipse is many things, and it can be used in many different ways.  But to make it official, once and for all: no, Eclipse is not a highlighter. 😉 #ritueldefille #contour #cooltonedcontour #newmakeup

Channel/Medium:
Instagram
onApr 28, 2025
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Rituel de Fille

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Contour History, Part 1 ✨ Before it even launched, Eclipse was our first truly viral product
Apr 28, 2025, 12:05 AM

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Contour History, Part 1 ✨ Before it even launched, Eclipse was our first truly viral product

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