This Women’s Month, we’re highlighting the women helping shape Fjällräven in North and South America. Lauren Megson has been part of the Fjällräven journey for nearly 12 years. She started as a Store Manager at our first Canadian brand store in Vancouver and today serves as Director of Brand Stores for North America. Having grown within the brand, Lauren understands how important retail teams are to what we do. As she puts it, “my impact comes from the people I support more than the title I hold.” Her leadership focuses on creating the conditions where teams can succeed by giving them the clarity, confidence, and support to create meaningful experiences in our stores. For Lauren, leadership is also about creating space for others. “Leadership means showing that there is space for women to lead authentically — without needing to fit someone else’s mold.” That philosophy carries into how she supports her teams every day, advocating for others, encouraging people to step into opportunities, and helping them see their own potential. Because sometimes, as Lauren says, “people just need someone to say, ‘You can do this. I see you.’”