You don’t really know a product until you take it outside. At Fjällräven, that process starts close to home. Just outside Stockholm, our team works out of a prototyping workshop in the forest, where ideas are built, tested, refined, and built again. Instead of sending off early concepts, they’re able to develop and iterate in real time until something feels right. Then it goes outside. For the Spring/Summer ’26 Hoja collection, that meant taking the gear on a bikepacking trip through Iceland. A chance to test how it performs over time, in real conditions, and make adjustments along the way.
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Mar 28, 2026Instagram
Continuing with our Women’s Month series, this week we’re focusing on our amazing retail team. Meet Haylee, Store Manager at our Colorado Springs location who has been with Fjällräven for almost four years. For Haylee, spending time outside is part of how she shows up to work. She prioritizes getting out on local trails and testing her gear so she can share that knowledge with others. As she puts it, “I want to know my local nature so I can be prepared to pass that knowledge on.” That experience shapes how she connects with people in-store. “I love coming back from adventures where I wore the gear and can tell people how it actually held up.” Through those conversations, she’s able to inspire others to get outside and feel more prepared. Her approach to leadership is rooted in curiosity and genuine connection. She focuses on creating space for real conversations around products her team truly uses and cares about. Surrounded by strong women her whole life, Haylee continues to build confidence by trying new hobbies and exploring new trails. She hopes that makes the outdoors feel less intimidating for others too.
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Mar 27, 2026Instagram
Spring is officially here. 🌷 What’s the first adventure you have planned for the season? #SeeYouOutThere
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Mar 25, 2026Instagram
Homepage change from Fjallraven
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Mar 25, 2026Homepage
Get There Light. Stay Out Longer. Explore our new lightweight collection. Link in our bio.
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Mar 24, 2026Instagram
Homepage change from Fjallraven
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Mar 24, 2026Homepage
Meta Ad
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Mar 24, 2026Meta Ads
Have you ever thought about trying bikepacking? During a recent product-testing trip around Iceland with our product team, Fjällräven ambassador @sarahjswallow explained why she loves bikepacking so much. Drop any bikepacking or gravel riding questions you have in the comments. #Hoja
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Mar 23, 2026Instagram
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Mar 23, 2026Meta Ads
Out on the trail, it’s often the simplest layers that make the biggest difference. The Keb Lätt Wind Jacket is made for multi-day trekking, when conditions shift and you need something reliable within reach. It offers lightweight protection from the wind while staying breathable enough to move comfortably throughout the day. Easy to pack, easy to wear, and built from durable ripstop fabric that holds up over long distances. Discover the Keb Lätt Wind Jacket through the link in bio. #PackLightGoAnywhere
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Mar 20, 2026Instagram
Abisko Hybrid Zip-Offs
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Mar 20, 2026Meta Ads
This Women’s Month, we’re highlighting our ambassadors across North and South America who inspire us to move through nature with curiosity, courage, and care. For every person, the outdoors means something different. A sense of belonging, a place to reset, or simply a moment to breathe. The women in our ambassador community carry their own stories of how they found that connection. Stories that remind us that nature is not one experience, but many. Swipe through to hear from women across our community and the moments that shaped their relationship with the outdoors.
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Mar 18, 2026Instagram
Meet the Kajka X-Lätt. Where durability meets lightweight design. Made from hardwearing Vinylon F and built with modular parts that can be removed, repaired, or replaced, the Kajka X-Lätt 45 is designed to last, wherever you’re headed. The pack’s removable birch wood frame is designed to parallel the spine for improved carry comfort. It also reduces manufacturing CO2 emissions by up to 90% compared to aluminum. Learn more about the pack through the link in bio. #PackLightGoAnywhere
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Mar 16, 2026Instagram
Pack Light. Go Anywhere.
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Mar 16, 2026Meta Ads
This Women’s Month, we’re highlighting the women helping shape Fjällräven in North and South America. Lauren Megson has been part of the Fjällräven journey for nearly 12 years. She started as a Store Manager at our first Canadian brand store in Vancouver and today serves as Director of Brand Stores for North America. Having grown within the brand, Lauren understands how important retail teams are to what we do. As she puts it, “my impact comes from the people I support more than the title I hold.” Her leadership focuses on creating the conditions where teams can succeed by giving them the clarity, confidence, and support to create meaningful experiences in our stores. For Lauren, leadership is also about creating space for others. “Leadership means showing that there is space for women to lead authentically — without needing to fit someone else’s mold.” That philosophy carries into how she supports her teams every day, advocating for others, encouraging people to step into opportunities, and helping them see their own potential. Because sometimes, as Lauren says, “people just need someone to say, ‘You can do this. I see you.’”
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Mar 14, 2026Instagram
This season’s trekking collection redefines what it means to travel light without compromising on comfort or durability. From responsibly sourced materials to enhanced packability, each piece is engineered to keep you comfortable and mobile, no matter the distance. Because packing light isn’t about cutting back, it’s about carrying what truly supports you on your journey. Explore gear that lets you go further with less. Link in bio. #PackLightGoAnywhere
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Mar 12, 2026Instagram
When your gear is lighter, everything else gets easier: the steps, the load, the choice to say yes to whatever the day brings. Whether you're heading up the trail, down the back road, or just out the door, our designs focus on what matters most. Because the less you carry, the more room you make for freedom, clarity, and the moments that matter. Explore our new collection through the link in our bio. #PackLightGoAnywhere
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Mar 11, 2026Instagram
Today, @adventurecycling launched the Golden Gravel Trail, a new 3,800-mile dirt road route connecting the Mississippi River to the Pacific Coast. The route guide is available for free on @ridewithgps (link in bio). The GGT draws inspiration from my ride on the TAT in 2015. Last fall, I had the privilege of previewing the western half of the Golden Gravel Trail. Over the course of 38 days, I traveled 1,800 miles from Port Orford, OR, back home to Durango, CO. I focused on the sections most different from the TAT and provided feedback on the rider experience on the route. I can attest that the GGT is truly a dirt-road adventure designed specifically for cyclists. A huge reason for that is the work of @adventurecycling cartographer @amywally36, whose meticulous research shaped the route. The result is a cross-country dirt tour that prioritizes rideable terrain, thoughtful routing, and relatively frequent resupply points which makes it accessible to far more riders than many backcountry routes. I rode my @otsocycles flat-bar Fenrir Ti, outfitted with aero bars, 120mm of front suspension, and 2.4” tires, and was very happy with that setup. The route could easily be traversed on a drop-bar bike with 2.2” tires and no suspension, but personally I wouldn’t want to ride it on anything less. That said, the GGT is still a real adventure. Riders should expect: • Significant climbing on the western half—in fact, this section packs more climbing into fewer miles than the Great Divide Mountain Bike Route • Extreme summer heat through Utah’s San Rafael Swell • Wildfire closures and reroutes– an inevitable part of long-distance travel in the American West My favorite sections of the western half: San Rafael Swell Green River → Castle Dale Wasatch & Uinta Mountains Castle Dale → Park City Sawtooths + Craters of the Moon Idaho City → Blackfoot Colorado High Country Pueblo → Crested Butte The Golden Gravel Trail feels like the beginning of a new era for dirt-road touring in the U.S., and I can’t wait to see where it takes people. A huge thanks to @adventurecycling, @fjallraven_na , @ridewithgps , and @teravail for supporting my ride!
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Mar 10, 2026Instagram
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