Continuing with our Women’s Month series, this week we’re focusing on our amazing retail team. Meet Haylee, Store Manager at our Colorado Springs location who has been with Fjällräven for almost four years. For Haylee, spending time outside is part of how she shows up to work. She prioritizes getting out on local trails and testing her gear so she can share that knowledge with others. As she puts it, “I want to know my local nature so I can be prepared to pass that knowledge on.” That experience shapes how she connects with people in-store. “I love coming back from adventures where I wore the gear and can tell people how it actually held up.” Through those conversations, she’s able to inspire others to get outside and feel more prepared. Her approach to leadership is rooted in curiosity and genuine connection. She focuses on creating space for real conversations around products her team truly uses and cares about. Surrounded by strong women her whole life, Haylee continues to build confidence by trying new hobbies and exploring new trails. She hopes that makes the outdoors feel less intimidating for others too.

Channel/Medium:
Instagram
onMar 27, 2026
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Continuing with our Women’s Month series, this week we’re focusing on our amazing retail team.
Mar 27, 2026, 8:00 PM

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