Get the latest from the Power Grip lab! 👩‍🔬 🆕 Power Grip Matte Primer is now available on elfcosmetics.com and the e.l.f. app for Beauty Squad Loyalty Members (it's free & easy to join!) 🙌 Why you’ll love it: 🖤 Fan-fave Power Grip Primer, now with a matte finish! 🖤 Sticky gel formula grips makeup for long-lasting wear 🖤 Delivers a smooth, balanced complexion 🖤 Infused with Lemon Myrtle Blend to help reduce the look of excess oil and shine Plus, shop our Power Grip Matte Primer Mini ($5) for a travel-friendly version of this sticky as e.l.f primer! 🧳 Shop this matte must-have for only $10! 🤩 Available for US, Canada, UK and EU residents. 🛍️ 🇺🇸: Coming to @walmart December 28th and to @ultabeauty and @targetstyle December 29th, Coming online to @amazon December 29th, Coming online to @cvspharmacy January 6th and in-store January 10th, Coming to @walgreens January 17th 🇨🇦: Coming to @shoppersbeauty December 22nd, Coming in-store to @walmartcanada December 30th and online January 6th, Coming online to @amazonca early 2025 🇬🇧: Coming to @bootsuk, @superdrug January 3rd, Coming online to @asos and @amazonuk January 3rd 🌏: Coming to @douglas_cosmetics, @etos, and @mein_rossmann January 20th, Coming online to @amazon.it and @amazonde January 20th #PowerGripMattePrimer #elfcosmetics #elfingamazing #eyeslipsface #vegan #crueltyfree