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Will & Bear - AU | Particl Company Profile

willandbear.com

Logo for willandbear.com

Will & Bear - AU

willandbear.com

Will & Bear - AU is classified primarily as a(n)
Apparel & Accessories
company.
a year of historical data available

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Will & Bear - AU Overview

Particl's database contains the following information about Will & Bear - AU:

Revenue
In the most recent 6 months, Will & Bear - AU has earned an estimated 2.4M in sales revenue from its e-commerce business.
Monitoring
105 Products · 261 SKUs/Variants
Data since
May 12, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Will & Bear - AU's Sales over time

Total earnings of around $2.4M in sales revenue over the last 6 months from its e-commerce business, and over 26K units sold in volume. Just the last full month's sales during Apr 2025 were $228K in revenue.

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Best Selling Product

Of all Will & Bear - AU products monitored by Particl in the last month, William Oak | Crushable Travel Hat is the best selling, at a price of $129. 105 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for William Oak | Crushable Travel Hat
William Oak | Crushable Travel Hat
First seen May 11, 2024 ·
$999K999K sold
Product image for William Brown | Crushable Travel Hat
William Brown | Crushable Travel Hat
First seen May 11, 2024 ·
$999K999K sold
Product image for Sunny Husk | Women’s Straw Bucket Hat
Sunny Husk | Women’s Straw Bucket Hat
First seen May 7, 2024 ·
$999K999K sold
Product image for Calloway Fawn | Felt Fedora Hat
Calloway Fawn | Felt Fedora Hat
First seen May 7, 2024 ·
$10K73 sold
Product image for Sunny Sand | Crushable Straw Bucket Hat
Sunny Sand | Crushable Straw Bucket Hat
First seen May 10, 2024 ·
$9.9K83 sold
Product image for William Cream | Crushable Travel Hat | White Felt Fedora Hat
William Cream | Crushable Travel Hat | White Felt Fedora Hat
First seen Oct 22, 2024 ·
$9.4K73 sold
Product image for Explorer Taupe | Brown Country Hat
Explorer Taupe | Brown Country Hat
First seen May 11, 2024 ·
$8.9K56 sold
Product image for Buck Cream | White Cowboy Hat Felt
Buck Cream | White Cowboy Hat Felt
First seen Mar 15, 2025 ·
$999K999K sold
Product image for Buck Smoke | Black Felt Cowboy Hat
Buck Smoke | Black Felt Cowboy Hat
First seen May 11, 2024 ·
$999K999K sold
Product image for Calloway Cream | White Felt Sun Hat
Calloway Cream | White Felt Sun Hat
First seen May 7, 2024 ·
$999K999K sold

Similar Competitors

Brixton, Yellow108, Lack of Color, and more have been identified as similar to Will & Bear - AU by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Will & Bear - AU based on their promotions, marketing, and Particl's proprietary data. Recently, Will & Bear - AU has been up to the following:

No significant events detected in the last month

Product Types

Hats is the most common product type of all Will & Bear - AU products, it made $222K in revenue last month alone.
Will & Bear - AU operates across broader categories like Clothing Accessories, Party & Celebration, Luggage Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Hats

94

Company Assets

Particl has collected over 25M promotional assets for companies like Will & Bear - AU. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 11, 2025
Homepage change from Will & Bear
Instagram from May 8, 2025
We’re giving you the chance to win both new colours of our Teddy bucket hats plus two matching pairs of boots
We’re giving you the chance to win both new colours of our Teddy bucket hats plus two matching pairs of boots.🤎 That’s double the cosy, double the style — all crafted from natural materials in earthy tones you’ll live in this season.🐻 Link in bio - Sign up now for your chance to win and step into winter looking better than ever.✨ Sign up page: https://willandbear.com/collections/teddy What you’ll win 2 x Teddy Bucket Hats (new colours!) Value $358 2 x Matching Pairs of Boots Value $518 🌿🫶🏽 Tag someone who should enter too! 🫶🏽🌿 #giveaway #willandbear #hats #uggsince1974 #winter #cozy #cold #beanie #buckethat
Instagram from May 8, 2025
Say hello to Teddy Fawn and Teddy Brown — our two brand new colourways in the Australian Made Teddy Hat, created with our friends at @since74_official 🤎 

We spent months perfecting these tones, drawing inspo from the earthy hues of the bus
Say hello to Teddy Fawn and Teddy Brown — our two brand new colourways in the Australian Made Teddy Hat, created with our friends at @uggsince1974 🤎 We spent months perfecting these tones, drawing inspo from the earthy hues of the bush and those winter sunrises on the road. Which colour has your heart? Fawn or Brown? 👀 There’s a giveaway coming real soon, so keep your eyes peeled — it’s a good one. #willandbear #hats #ugg #winter #new #sustainability #environment
Instagram from May 6, 2025
I almost forgot this was the whole point
I almost forgot this was the whole point... packing up, hitting the road, and soaking in the freedom that comes with it. This is what fuels us—making hats for every adventure, the quiet moments, and the wild ones too. Tell us where your hat has taken you 🤎 #willandbear #hatsfortheroad #cowboyhat #camping #outdoors #adventure #hats
Instagram from May 5, 2025
Yes, you heard right — Buck is back 🤠
Our best-selling cowboy hat has officially been restocked
Yes, you heard right — Buck is back 🤠 Our best-selling cowboy hat has officially been restocked. Ready for road trips, rodeos, and everything in between. Don’t miss him this time. #willandbear #hatsfortheroad #cowboyhat #cowboy #camping
Instagram from May 2, 2025
Chunky, cosy, and created by popular demand 🐻

The Willow Beanie in Brown is here to keep you warm through the chilliest mornings and slow winter strolls
Chunky, cosy, and created by popular demand 🐻 The Willow Beanie in Brown is here to keep you warm through the chilliest mornings and slow winter strolls. Made from 100% wool with a soft ribbed knit and timeless tone, it’s your go-to for comfort, style, and staying snug all season long. Don’t wait — this one always goes quick. #willandbear #hats #beanie #cold #environment
Instagram from Apr 30, 2025
Meet Jude🤎

With over two decades of craftsmanship in her hands, Jude carefully brings our Teddy Sheepskin Bucket Hats to life, pouring skill, love, and care into every stitch
Meet Jude🤎 With over two decades of craftsmanship in her hands, Jude carefully brings our Teddy Sheepskin Bucket Hats to life, pouring skill, love, and care into every stitch.🤠 This Fashion Revolution Week, we’re shining a light on the incredible hands behind our products. We’re proud to work alongside Jude and the team at @uggsince1974 in Burleigh Heads — true artisans who craft every piece with patience, pride, and a love for keeping tradition alive, a family owned and operated business who we have the pleasure of working alongside. 🤎 Because real change starts with knowing the makers. Thank you, Jude, for the magic you sew into every stitch. ✨ #FashionRevolution #willandbear #hats #sustainablity #environment
Homepage from Apr 30, 2025
Homepage change from Will & Bear
Instagram from Apr 28, 2025
🚨 LAST COMMENT WINS 🚨

We’re giving away a $100 Will & Bear gift card to the last person to comment on this post
🚨 LAST COMMENT WINS 🚨 We’re giving away a $100 Will & Bear gift card to the last person to comment on this post! 👇 Comp kicks off 28th April 6:00pm AEST and closes 29th April 6:00pm AEST. 🌿 Comment as much as you want. Be smart. Be strategic. Be last. 🤎 Ready, set... go!🔥 Winner = last comment when comp closes at 6:00pm AEST! Good luck legends! 🤠 #willandbear #competition #hats #giveaway
Homepage from Apr 27, 2025
Introducing Our New Cowboy Hat
Homepage change from Will & Bear
Instagram from Apr 26, 2025
Howdy Currumbin
Howdy Currumbin! 🤠 Our store is open and we’re ready to help you find the perfect Mother’s Day gift (or a little something for yourself). Swing by, say hey to our friendly crew, and check out the brand new Willow Beanies — fresh on the shelves and ready to be loved.🤎 Grab a coffee, enjoy the sunshine and we’ll see you in store! ✨ #hats #gifts #giftideas #goldcoast #willandbear
Homepage from Apr 26, 2025
Homepage change from Will & Bear
Instagram from Apr 25, 2025
From sketchpad to the red dirt roads — dreaming up our winter beanie turned into the ultimate outback adventure
From sketchpad to the red dirt roads — dreaming up our winter beanie turned into the ultimate outback adventure. From behind-the-scenes chaos to full-blown campaign magic… what a ride! #willandbear #hatsfortheroad #roadtrip #outbackaustralia #seeaustralia
Instagram from Apr 24, 2025
This Fashion Revolution Week, we’re lifting the lid on where your hats are made, what that process looks like— and more importantly, who makes them
This Fashion Revolution Week, we’re lifting the lid on where your hats are made, what that process looks like— and more importantly, who makes them. From the coastal workshop in Burleigh Heads to our wool specialists in Inner Mongolia, every Will & Bear piece is crafted with care, using natural materials and traditional methods. Want to learn more? Follow along on our stories this week 🤠 #willandbear #hatsfortheroad #fashionrevolution
Instagram from Apr 23, 2025
When work takes us back to where it all began
When work takes us back to where it all began. We started Will & Bear on the road, and it’s still our favourite place to be—out exploring, testing new pieces, and sharing moments with like-minded legends. Here’s a little behind-the-scenes from our Willow Beanie shoot—cozy, candid, and full of the good stuff.
Instagram from Apr 22, 2025
New Beanies Have Dropped
New Beanies Have Dropped!!! Say hello to Willow Brown & Cream, crafted from ultra fine, 100% Australian Merino wool. Tried and tested in the Australian Outback #willandbear #hatsfortheroad #beanie #australia

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