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Masterbuilt | Particl Company Profile

masterbuilt.com

Logo for masterbuilt.com

Masterbuilt

masterbuilt.com

Masterbuilt is classified primarily as a(n)
Home & Garden
company.
7 months of historical data available

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Masterbuilt Overview

Particl's database contains the following information about Masterbuilt:

Revenue
In the most recent 6 months, Masterbuilt has earned an estimated 2.3M in sales revenue from its e-commerce business.
Monitoring
425 Products · 432 SKUs/Variants
Data since
Dec 8, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Masterbuilt's Sales over time

Total earnings of around $2.3M in sales revenue over the last 5 months from its e-commerce business, and over 15K units sold in volume. Just the last full month's sales during Apr 2025 were $584K in revenue.

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Best Selling Product

Of all Masterbuilt products monitored by Particl in the last month, 40-Inch ThermoTemp™ XL Propane Smoker is the best selling, at a price of $399.99. 425 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for 40-Inch ThermoTemp™ XL Propane Smoker
40-Inch ThermoTemp™ XL Propane Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for Gravity Series® 800 Digital Charcoal Griddle + Grill + Smoker
Gravity Series® 800 Digital Charcoal Griddle + Grill + Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for Gravity Series® 600 Digital Charcoal Grill + Smoker
Gravity Series® 600 Digital Charcoal Grill + Smoker
First seen Dec 8, 2024
$999K999K sold
Product image for 710 WiFi Digital Electric Smoker
710 WiFi Digital Electric Smoker
First seen Dec 8, 2024
$46K153 sold
Product image for Gravity Series® 1150 Digital Charcoal Grill and Smoker
Gravity Series® 1150 Digital Charcoal Grill and Smoker
First seen Jan 8, 2025
$40K40 sold
Product image for Gravity Series® 1050 Digital Charcoal Grill + Smoker
Gravity Series® 1050 Digital Charcoal Grill + Smoker
First seen Dec 8, 2024
$36K40 sold
Product image for 30-Inch Digital Electric Smoker
30-Inch Digital Electric Smoker
First seen Dec 8, 2024
$35K140 sold
Product image for Small Universal Smoker Cover
Small Universal Smoker Cover
First seen Dec 8, 2024
$999K999K sold
Product image for Small Digital Charcoal Grill and Smoker Grill Cover
Small Digital Charcoal Grill and Smoker Grill Cover
First seen Dec 8, 2024
$999K999K sold
Product image for Two Door 30-inch Propane Smoker
Two Door 30-inch Propane Smoker
First seen Dec 8, 2024
$999K999K sold

Similar Competitors

Char-Broil, Weber, Green Mountain Grills, and more have been identified as similar to Masterbuilt by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Masterbuilt based on their promotions, marketing, and Particl's proprietary data. Recently, Masterbuilt has been up to the following:

Product Types

Outdoor Cooking is the most common product type of all Masterbuilt products, it made $190K in revenue last month alone.
Masterbuilt operates across broader categories like Kitchen & Dining, Lawn & Garden, Smoking Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Outdoor Cooking

Kitchen Appliances

Kitchen Tools & Utensils

Electric Grills & Griddles

Tops

30

21

16

6

5

Company Assets

Particl has collected over 25M promotional assets for companies like Masterbuilt. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Masterbuilt
Instagram from May 11, 2025
This Spicy Reaper Butter Chicken brings the HEAT🔥 Can you handle it
This Spicy Reaper Butter Chicken brings the HEAT🔥 Can you handle it? #spicy #butter #chicken #recipe #smoked #grilling #bbq #masterguilt #gravityseries #bbqmonth #dinnerideas #howtogrillchicken
Instagram from May 10, 2025
Prepare for flavor😍 Getting a brand new Gravity Series 600 assembled with @thegflavor 🔥 

Comment "GRAVITY600" and we'll send you the link to check it out
Prepare for flavor😍 Getting a brand new Gravity Series 600 assembled with @thegflavor 🔥 Comment "GRAVITY600" and we'll send you the link to check it out! #gravityseries #600 #grill #assembly #howto #grilling #bbq #masterbuilt #smoker #smoked #grillingseason #dadgifts
Instagram from May 9, 2025
When the steaks are high, bring the heat with a Masterbuilt💪  What will you be cooking up this weekend
When the steaks are high, bring the heat with a Masterbuilt💪 What will you be cooking up this weekend? Let us know below ⬇️ and be sure to tag us in all your #Masterbuilt cooks for a chance to be featured on our page!🔥 #gravityseries #grilling #smoked #bbq #bbqmonth #springgrilling #grillingseason #grillingszn
Instagram from May 8, 2025
Smoked Poutine Dip on the Gravity Series🔥 - comment "MBGRAVITY" to check out the full lineup on grills
Smoked Poutine Dip on the Gravity Series🔥 - comment "MBGRAVITY" to check out the full lineup on grills. Ingredients: 8 Oz Cream Cheese Softened 1 Cup Shredded Mozzarella Cheese 1/2 Cup Sour Cream 1/2 Cup Beef Gravy 1/2 Tsp Garlic Powder 1/4 Tsp Black Pepper 1 Cup Cheese Curds 1/2 Cup Cooked And Crumbled Bacon Fresh Chopped Chives For Garnish 1 Bag Waffle Fries Instructions: Preheat your smoker to 375°F Season Cheese Curds with Scorpion Rub, Optional but recommended In a large bowl, combine the softened cream cheese, mozzarella, white cheddar, sour cream, 1/2 cup beef gravy, garlic powder, and black pepper. Mix well until fully combined and smooth. Transfer the cheese mixture to a greased baking dish or cast iron skillet. Spread it evenly. Place seasoned cheese curds on top. Place the dip in the smoker for 20-25 minutes or until the cheese is bubbly and lightly golden on top. Remove from the smoker and immediately sprinkle cheese curds evenly over the top. sprinkle crumbled bacon Garnish with fresh chives and serve immediately with crispy waffle fries for dipping. 📸 @cookingintheyard #Poutine #smoked #grilling #bbq #recipe #dip #appetizer #masterbuilt #gravityseries #grillingseason #bbqmonth #dadgifts
Instagram from May 7, 2025
Margarita RIBS
Margherita RIBS?! 🔥 Would you give these a try? Let us know below⬇️ Grill: Masterbuilt Gravity Series XT 📸 @chucksflavortrain #ribs #margherita #recipe #masterbuilt #gravityseries #xt #grilling #bbq #ribsrecipe
Homepage from May 7, 2025
Homepage Promotional Offers
Homepage change from Masterbuilt
Instagram from May 6, 2025
Longoniza Skirt Steak Pinwheels🔥 Recipe⬇️ 

Grill: Masterbuilt Gravity 600

Ingredients:
1 piece of skirt steak
1lb longoniza (Longoniza is a spicy pork sausage similar to chorizo
Longoniza Skirt Steak Pinwheels🔥 Recipe⬇️ Grill: Masterbuilt Gravity 600 Ingredients: 1 piece of skirt steak 1lb longoniza (Longoniza is a spicy pork sausage similar to chorizo.) 1/2lb Oaxaca cheese AP rub to taste Paprika heavy rub to taste 1) Brown up your longoniza and let cool. 2) Trim your skirt steak to make it uniformed on all sides, this way when you roll up you have no runs in your pinwheels. Hit with both rubs. 3) Layer down longoniza and Oaxaca and roll it up with one hand while turning your scraper in a circle! (Who can finish that line!?) 4) Toss in your smoker until it’s almost cooked through and toss on your griddle and sear on all sides. Don’t stare too long, it’s rude. 5) Slice it up, top with cilantro, queso fresco and hot sauce. 📸 @heatstrokesbbq
Homepage from May 6, 2025
Homepage change from Masterbuilt
Instagram from May 5, 2025
Spicy Honey Meatballs

Grill: Gravity Series 600 - link in bio
Spicy Honey Meatballs Grill: Gravity Series 600 - link in bio! Ingredients: 1lb ground beef 1/2 Tbsp Garlic 1/2 Cup chopped mushrooms 1/2 Cup chopped onions 1/2 Cup Panko 1 Tsp Reaper 2 Tbsp Sweet Honey Sauce 1 Tbsp 1 Tsp AP Sweet and Spicy Dipping Sauce 1) Sauté onions, mushrooms, garlic with AP until soft. Let cool. 2) Toast Panko and sprinkle in that reaper rub. 3) Mix together onions, mushrooms and panko into the ground beef and add sweet honey sauce. 4) Make into small balls and place on a wire rack. 5) Place in the smoker at 375* until cooked midway through where we hit with more Sweet Honey Sauce. Place back in until cooked through and they have a good color. 6) Serve along with some Sweet and Spicy Dipping Sauce. 📸 @heatstrokesbbq #recipe #bbqmonth #grilling #gravityseries #masterbuilt #meatballs #appetizer
Instagram from May 4, 2025
Hot Honey Glazed Pork Chops
Hot Honey Glazed Pork Chops? Sign us up. 🔥 🐷 📸 @izzygrillz #bbqmonth #masterbuilt #hothoney #porkchops #grilling #bbq #charcoal #gravityseries
Instagram from May 3, 2025
Smoked lamb shoulder in the 710 Electric Smoker
Smoked lamb shoulder in the 710 Electric Smoker! Smoke for 5 hours at 225F before you wrap and 3 more hours until you reach 205F internal (or probe tender to be on the safer side). 📸 @meat.engineer #smoker #smokedmeat #electricsmoker #masterbuilt #710smoker #smokedlamb #recipe #lamb #dinnerideas
Homepage from May 3, 2025
Homepage with New Promotions and Apparel
Homepage change from Masterbuilt
Homepage from May 2, 2025
Homepage change from Masterbuilt
Instagram from May 1, 2025
Umami Oxtail on the Gravity Series 1150🔥 

Ingredients:
1
Umami Oxtail on the Gravity Series 1150🔥 Ingredients: 1. 3lbs oxtail 2. Beer of choice 3. Miso sauce 4. Poke sauce 5. 1 cup coconut milk 6. Powdered ginger 7. Half packet chili powder 8. 1/4 cup tomato paste Instructions: 1. Season with your favorite beef rub 2. Smoked with Gravity Series 1150 for 4 hours at 180F degrees. 3. Sear oxtails off in pot with butter then combine all ingredients and braise until toddler spoon tender. 4. Pull meat 5. Crisp up white rice and serve with oxtail and green onions for garnish. 📸 @406_bbq #oxtail #recipe #dinnerideas #gravityseries #gravityfed #charcoal #umami #grilling #smokedmeat
Instagram from Apr 30, 2025
Would you try these Bacon Wrapped Pickle Dogs
Would you try these Bacon Wrapped Pickle Dogs?🌭 🥒 📸 @cookingintheyard
Instagram from Apr 29, 2025
It's all in the details✨ The Gravity Series offers several features that make it stand out from any other Grill/ Smoker out there
It's all in the details✨ The Gravity Series offers several features that make it stand out from any other Grill/ Smoker out there. 🔥 DigitalFan™ precisely maintains desired cooking temperature for no-hassle charcoal cooking. 🔥 Digital control panel to easily set desired cooking temperature for grilling or smoking. 🔥 GravityFed™ charcoal hopper holds and stores charcoal for hours of continued cooking without having to refill. Comment "MBGRAVITY" and we'll send you the link to the full collection to find which one will fit you best! #Gravityseries #masterbuilt #charcoal #grilling #smoker #fathersdaygifts #dadgifts

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