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Half Magic | Particl Company Profile

halfmagicbeauty.com

Logo for halfmagicbeauty.com

Half Magic

halfmagicbeauty.com

Half Magic is classified primarily as a(n)
Beauty Products
company.
a year of historical data available

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Half Magic Overview

Particl's database contains the following information about Half Magic:

Revenue
In the most recent 6 months, Half Magic has earned an estimated 3.3M in sales revenue from its e-commerce business.
Monitoring
39 Products · 67 SKUs/Variants
Data since
May 9, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

Half Magic's Sales over time

Total earnings of around $3.3M in sales revenue last month from its e-commerce business, and over 180K units sold in volume.

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Best Selling Product

Of all Half Magic products monitored by Particl in the last month, SPARKLESTIK Eye Crayon is the best selling, at a price of $24. 39 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for SPARKLESTIK Eye Crayon
SPARKLESTIK Eye Crayon
First seen Oct 22, 2024 ·
$999K999K sold
Product image for EYESHADOW SINGLES | Blushing Lizard
EYESHADOW SINGLES | Blushing Lizard
First seen May 7, 2024 ·
$999K999K sold
Product image for GLITTERPUCK
GLITTERPUCK
First seen May 7, 2024 ·
$999K999K sold
Product image for GLITTERPILL
GLITTERPILL
First seen Oct 22, 2024 ·
$50K2.2K sold
Product image for CHROMADDICTION SHIMMER
CHROMADDICTION SHIMMER
First seen Oct 22, 2024 ·
$43K1.7K sold
Product image for EYESHADOW SINGLES | Electric Butterfly
EYESHADOW SINGLES | Electric Butterfly
First seen Oct 22, 2024 ·
$24K1.9K sold
Product image for MAGIC DRIP GLITTER LIPGLOSS
MAGIC DRIP GLITTER LIPGLOSS
First seen Oct 22, 2024 ·
$23K1.1K sold
Product image for EYESHADOW SINGLES | Elvin Things
EYESHADOW SINGLES | Elvin Things
First seen May 7, 2024 ·
$999K999K sold
Product image for CRYSTAL BUTTER LIP BALM
CRYSTAL BUTTER LIP BALM
First seen Mar 7, 2025 ·
$999K999K sold
Product image for THE "FOREVER" PALETTE
THE "FOREVER" PALETTE
First seen May 7, 2024 ·
$999K999K sold

Similar Competitors

Morphe, Urban Decay, Colourpop, and more have been identified as similar to Half Magic by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Half Magic based on their promotions, marketing, and Particl's proprietary data. Recently, Half Magic has been up to the following:

No significant events detected in the last month

Product Types

Cosmetics is the most common product type of all Half Magic products, it made $388K in revenue last month alone.
Half Magic operates across broader categories like Personal Care, Cosmetic & Toiletry Bags, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

35

Company Assets

Particl has collected over 25M promotional assets for companies like Half Magic. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 9, 2025
New Flik Eraser Makeup Correcting Pen Available in a Gift Box
SOS 🚨 Another Winged Liner gone wrong 🥵 Mistakes are inevitable which is why Flik Eraser Makeup Correcting Pen is our bestie when it comes to getting a super sharp wing! 😉 Now available in a NEW box, perfect for gifting to your besties✨ Shop the Wing Hack Set for perfect wings every single time at halfmagicbeauty.com!
Instagram from May 8, 2025
Raise your hand in the comments if you’ve ever been personally victimized by Winged Eyeliner 🙋‍♀️ 

The Wing Hack Set includes two viral best-sellers, Wing Magician Silicone Wing Guide and Magic Flik Eyeliner, plus our newest secret weapon,
Raise your hand in the comments if you’ve ever been personally victimized by Winged Eyeliner 🙋‍♀️ The Wing Hack Set includes two viral best-sellers, Wing Magician Silicone Wing Guide and Magic Flik Eyeliner, plus our newest secret weapon, Flik Eraser Makeup Correcting Pen. Your eyeliner game will never be the same ✔️ The same Wing Hacks with a sleek new box!
Instagram from May 7, 2025
Wings so easy it will leave you speechless 😶@nikkietutorials + @donni
Wings so easy it will leave you speechless 😶@nikkietutorials + @donni.davy using The Wing Hack Set for perfect winged eyeliner every single time!
Instagram from May 7, 2025
Level up your eyeliner looks with The Wing Hack Set + Sparkle Duochrome Eyeshadows
Level up your eyeliner looks with The Wing Hack Set + Sparkle Duochrome Eyeshadows! Create fool-proof graphic winged liner with the Wing Hack Set and add Sparkle Duochrome Eyeshadow in Unicorncore on top for an eye catching POP ✨🩵
Instagram from May 6, 2025
@itsjuliakbye guides us through the ultimate Wing Hack tutorial✨

Get your sharpest wings yet at halfmagicbeauty
@itsjuliakbye guides us through the ultimate Wing Hack tutorial✨ Get your sharpest wings yet at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay!
Instagram from May 6, 2025
Our wing-xiety has been cured thanks to the Wing Hack Set - three products that ensure your wing is sharp AF every single time ✔️
 
NEW box, same Wing Hacks ✨
What’s included: 
✨Wing Magician Silicone Wing Guide to lay down even wing framew
Our wing-xiety has been cured thanks to the Wing Hack Set - three products that ensure your wing is sharp AF every single time ✔️ NEW box, same Wing Hacks ✨ What’s included: ✨Wing Magician Silicone Wing Guide to lay down even wing frameworks ✨Magic Flik Eyeliner for longwear, easy to apply liner ✨Flik Eraser Makeup Correcting Pen to clean up any and all mistakes like they never happened Get your sharpest wings yet at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay!
Instagram from May 5, 2025
We chose Magic Flik’s paddle-shaped tip because she’s so much more than your basic eyeliner
We chose Magic Flik’s paddle-shaped tip because she’s so much more than your basic eyeliner! Create both thin and thick lines with ease and control plus you don’t have to worry about stray brush hairs! 🙂‍↔️ Magic Flik Eyeliner and The Wing Hack Set is available now at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay! 🖤
Instagram from May 4, 2025
A wing that can last through any night out 🪩 @armanakhanistan using the Wing Hack Set to create easy winged liner in a pinch with a formula that will last all night long
A wing that can last through any night out 🪩 @armanakhanistan using the Wing Hack Set to create easy winged liner in a pinch with a formula that will last all night long! New Box, Same Wing Hacks ✨ Get the Wing Hack Set at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay!
Instagram from May 4, 2025
One set, three products, endless eyeliner looks ✔️

The Wing Hack Set: 
 🪄Wing Magician Silicone Wing Guide to lay down even wing frameworks
🖊️Magic Flik Eyeliner for longwear, easy to apply liner
✏️Flik Eraser Makeup Correcting Pen to clea
One set, three products, endless eyeliner looks ✔️ The Wing Hack Set: 🪄Wing Magician Silicone Wing Guide to lay down even wing frameworks 🖊️Magic Flik Eyeliner for longwear, easy to apply liner ✏️Flik Eraser Makeup Correcting Pen to clean up any and all mistakes like they never happened
Instagram from May 3, 2025
No matter what eye shape, Magic Flik Eyeliner Pen has got you covered with it’s unique, paddle-shaped tip that creates both thin and thick lines with ease and control 😍
Fresh new box, same sharp wing
No matter what eye shape, Magic Flik Eyeliner Pen has got you covered with it’s unique, paddle-shaped tip that creates both thin and thick lines with ease and control 😍 Fresh new box, same sharp wing! The Wing Hack Set is available to shop at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay! What’s your eye shape? Tell us in the comments!
Instagram from May 3, 2025
The Wing Hack Set means perfect wings every single time for every skill level from first-time winged liner wearers to graphic eyeliner experts
The Wing Hack Set means perfect wings every single time for every skill level from first-time winged liner wearers to graphic eyeliner experts! 📈 Now available in a New box perfect for gifting to your besties ✨ Level up your eyeliner game with The Wing Hack Set, available now @ultabeauty, @meccabeauty, @beautbay and halfmagicbeauty.com! ADD POLL What’s your eyeliner skill level? Beginner Intermediate Advanced
Instagram from May 3, 2025
I made The Wing Hack Set to be your winged liner INSURANCE PLAN
I made The Wing Hack Set to be your winged liner INSURANCE PLAN. If you’re new to the game or if you just need a little extra help getting your wing sharp, this is for you! You’re welcome, I love you, you got this!! 💖😘🫂
Instagram from May 2, 2025
And we love her for it 😌 @sandiecameronnn using the Wing Hack Set for fool-proof wings every single time 👏 
The same wing hacks with a sleek new box
And we love her for it 😌 @sandiecameronnn using the Wing Hack Set for fool-proof wings every single time 👏 The same wing hacks with a sleek new box! The Wing Hack Set is available now at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay!
Instagram from May 2, 2025
Do you have the eyeliner scaries
Do you have the eyeliner scaries? The Wing Hack set has everything you need to achieve a perfect stress free wing! Packaging glow up with the same strong eyeliner🤩 What’s included: ✨Wing Magician Silicone Wing Guide ✨Magic Flik Eyeliner ✨Flik Eraser Makeup Correcting Pen Available now at @ultabeauty, @beautybay, @meccabeauty and halfmagicbeauty.com
Instagram from May 2, 2025
Even @nikkietutorials ‘s eyeliner can sense fear 😩 That’s why @donni
Even @nikkietutorials ‘s eyeliner can sense fear 😩 That’s why @donni.davy created the WING HACK SET for easy, fool-proof winged liner every single time! The Wing Hack Set includes two viral best-sellers, Wing Magician Silicone Wing Guide and Magic Flik Eyeliner, plus our newest secret weapon, Flik Eraser Makeup Correcting Pen. Your eyeliner game will never be the same ✔️ This brand new set is available now at halfmagicbeauty.com, @ultabeauty, @meccabeauty and @beautybay!
Instagram from May 1, 2025
Easy, fool-proof winged eyeliner EVERY
Easy, fool-proof winged eyeliner EVERY. SINGLE. TIME. 👏 Meet THE WING HACK SET with three products to make eyeliner fun again! What’s included: ✨Wing Magician Silicone Wing Guide ✨Magic Flik Eyeliner ✨Flik Eraser Makeup Correcting Pen Available now for $45 ($55 value!) at @ultabeauty, @beautybay, @meccabeauty and halfmagicbeauty.com!
Instagram from Apr 30, 2025
Self-adhesive FACE GEMS are for everyone ✨
Self-adhesive FACE GEMS are for everyone ✨
Instagram from Apr 29, 2025
The baby pink glitter gloss of your dreams ✨ MAGIC DRIP Glitter Gloss in Y2K Cherub is packed with multidimensional sparkle with a smooth and plush texture 💖
The baby pink glitter gloss of your dreams ✨ MAGIC DRIP Glitter Gloss in Y2K Cherub is packed with multidimensional sparkle with a smooth and plush texture 💖

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