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Essence Makeup | Particl Company Profile

essencemakeup.com

Logo for essencemakeup.com

Essence Makeup

essencemakeup.com

Essence Makeup is classified primarily as a(n)
Beauty Products
company.
7 months of historical data available

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Essence Makeup Overview

Particl's database contains the following information about Essence Makeup:

Revenue
In the most recent 6 months, Essence Makeup has earned an estimated 6.8M in sales revenue from its e-commerce business.
Monitoring
96 Products · 212 SKUs/Variants
Data since
Jan 7, 2025
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Essence Makeup's Sales over time

Total earnings of around $6.8M in sales revenue over the last 4 months from its e-commerce business, and over 1.4M units sold in volume. Just the last full month's sales during Apr 2025 were $2.5M in revenue.

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Best Selling Product

Of all Essence Makeup products monitored by Particl in the last month, lash princess curl mascara is the best selling, at a price of $4.99. 96 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for lash princess curl mascara
lash princess curl mascara
First seen May 19, 2023 ·
$999K999K sold
Product image for long lasting eye pencil
long lasting eye pencil
First seen May 19, 2023 ·
$999K999K sold
Product image for Lash Princess False Lash Effect Mascara Black Brown
Lash Princess False Lash Effect Mascara Black Brown
First seen Jan 20, 2024 ·
$999K999K sold
Product image for volume booster lash primer
volume booster lash primer
First seen May 19, 2023 ·
$49K9.9K sold
Product image for Pure Nude Baked Blush
Pure Nude Baked Blush
First seen May 19, 2023 ·
$49K8.1K sold
Product image for sun club matt bronzing powder palette
sun club matt bronzing powder palette
First seen May 19, 2023 ·
$44K4.4K sold
Product image for Lash Princess Mascara Primer Extra Length & Volume
Lash Princess Mascara Primer Extra Length & Volume
First seen Jan 20, 2024 ·
$38K7.7K sold
Product image for lash & brow gel mascara
lash & brow gel mascara
First seen May 19, 2023 ·
$999K999K sold
Product image for sun club matte bronzing powder
sun club matte bronzing powder
First seen May 19, 2023 ·
$999K999K sold
Product image for i love extreme volume mascara waterproof
i love extreme volume mascara waterproof
First seen May 19, 2023 ·
$999K999K sold

Similar Competitors

e.l.f. Cosmetics, NYX Professional Makeup, wet n wild Beauty, and more have been identified as similar to Essence Makeup by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Essence Makeup based on their promotions, marketing, and Particl's proprietary data. Recently, Essence Makeup has been up to the following:

No significant events detected in the last month

Product Types

Cosmetics is the most common product type of all Essence Makeup products, it made $740K in revenue last month alone.
Essence Makeup operates across broader categories like Personal Care, General Office Supplies, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

Skin Care

Nail Care

79

8

3

Company Assets

Particl has collected over 25M promotional assets for companies like Essence Makeup. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 11, 2025
Mothers Day Sale Announcement
To the ones who taught us beauty inside and out. Today’s your day! Use code: ILYMOM on essencemakeup.com for 25% off the entire site. Happy Mother's Day from Team essence💗💐
Instagram from May 9, 2025
POV: You've gotten to the age where your mom takes your stuff & not the other way around
POV: You've gotten to the age where your mom takes your stuff & not the other way around. Drop an emoji in the comments for what you'd share with your mom🥰✨
Instagram from May 7, 2025
(CLOSED) This Mother’s Day, we’re celebrating the amazing moms (and mother figures) who do it all with something as sweet as they are 💕✨ We’ve teamed up with @harryanddavid to give 5 lucky winners a treat they’ll love
This Mother’s Day, we’re celebrating the amazing moms (and mother figures) who do it all with something as sweet as they are 💕✨ We’ve teamed up with @harryanddavid to give 5 lucky winners a treat they’ll love!💞 Here’s how to enter: 1️⃣ Follow @essencemakeup & @harryanddavid 2️⃣ Tag a mom (or mother figure) who’d LOVE this in the comments (each tag = an extra entry!) 3️⃣ Bonus: Share this post to your story and tag us for one more chance to win! ⏳ Giveaway ends Thursday, May 8 at 11:59 PM EST. Winners will be notified via @essencemakeup. ⚠️ U.S. residents only, 18+. Not affiliated with Instagram. No purchase necessary.
Homepage from May 7, 2025
Homepage Screenshot Promotion
Homepage change from Essence Makeup
Instagram from May 6, 2025
Don’t let your brows down—literally
Don’t let your brows down—literally. Shop the brow lifting gel set at essencemakeup.com🛒💞
Homepage from May 6, 2025
Homepage change from Essence Makeup
Instagram from May 5, 2025
Not all heroes wear capes
Not all heroes wear capes. Some come in cute little tubes that bring your face to life 💕 Get like @hannahmatthy and grab your What a Tint on TikTok Shop🛒💞
Instagram from May 4, 2025
Blush like you mean it😉💓

Shop Baby Got Blush shades at essencemakeup
Blush like you mean it😉💓 Shop Baby Got Blush shades at essencemakeup.com🛒
Instagram from May 2, 2025
If I were a lip treatment, I’d want to be this one tbh & @lordthivi would agree 💕✨

Shop the Super Peptide Lip Treatment on Amazon
If I were a lip treatment, I’d want to be this one tbh & @lordthivi would agree 💕✨ Shop the Super Peptide Lip Treatment on Amazon!🛒💫
Instagram from May 1, 2025
Who needs golden hour when you have this glow
Who needs golden hour when you have this glow? Shop the bronzing drops on our TikTok Shop: essence.cosmetics.us🛒☀
Instagram from Apr 30, 2025
You already know it’s gonna be a good makeup day… because we’re in the mix 😌💖
You already know it’s gonna be a good makeup day… because we’re in the mix 😌💖
Instagram from Apr 29, 2025
Still dreaming about @Ultabeauty World✨
Still dreaming about @Ultabeauty World✨
Instagram from Apr 28, 2025
Your brows called
Your brows called... they want to stay put😉 Shop the Fix It Like a Pro Brow Fixing Gel at Shoppers Drug Mart, Ulta, CVS, Meijer, Amazon and essencemakeup.com🛒💖
Instagram from Apr 27, 2025
Proof that love at first swatch does exist 💕 @lexusmperezz would agree 😉

Shop the baby got blushes at essencemakeup
Proof that love at first swatch does exist 💕 @lexusmperezz would agree 😉 Shop the baby got blushes at essencemakeup.com💗💫
Instagram from Apr 26, 2025
Blurring
Blurring? ✔ Brightening? ✔ Smoothing? ✔ Triple win for Flawless Skin Trio 💞 Stock up on yours on TikTok Shop and essencemakeup.com🛒🌟
Instagram from Apr 25, 2025
Dewy skin and a flush of color
Dewy skin and a flush of color? Say less @yinariggs. #WhatATint + #DropOfSunshine = chef’s kiss 💋✨ Shop this glowy combo on TikTok Shop!🛒🌞
Instagram from Apr 24, 2025
Flushed cheeks, juicy lips—customized by your pH 🍉💖

Shop Juicy Melon Tinted Lip and Cheek Balm on TikTok Shop and essencemakeup
Flushed cheeks, juicy lips—customized by your pH 🍉💖 Shop Juicy Melon Tinted Lip and Cheek Balm on TikTok Shop and essencemakeup.com 🛒💞
Homepage from Apr 24, 2025
Homepage Promotional Offer
Homepage change from Essence Makeup

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