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e.l.f. Cosmetics | Particl Company Profile

elfcosmetics.com

Logo for elfcosmetics.com

e.l.f. Cosmetics

elfcosmetics.com

e.l.f. Cosmetics is classified primarily as a(n)
Beauty Products
company.
a year of historical data available

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e.l.f. Cosmetics Overview

Particl's database contains the following information about e.l.f. Cosmetics:

Revenue
In the most recent 6 months, e.l.f. Cosmetics has earned an estimated 993M in sales revenue from its e-commerce business.
Monitoring
237 Products · 729 SKUs/Variants
Data since
May 1, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

e.l.f. Cosmetics's Sales over time

Total earnings of around $993M in sales revenue last month from its e-commerce business, and over 1.9M units sold in volume.

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Best Selling Product

Of all e.l.f. Cosmetics products monitored by Particl in the last month, Glow Reviver Melting Lip Balm is the best selling, at a price of $9. 237 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Glow Reviver Melting Lip Balm
Glow Reviver Melting Lip Balm
First seen Apr 6, 2025
$999K999K sold
Product image for Glow Reviver Lip Oil
Glow Reviver Lip Oil
First seen Jul 15, 2024
$999K999K sold
Product image for Glow Reviver Lip Oil Glimmer
Glow Reviver Lip Oil Glimmer
First seen Nov 23, 2024
$999K999K sold
Product image for Halo Glow Liquid Filter
Halo Glow Liquid Filter
First seen Apr 22, 2024
$50K3.5K sold
Product image for Hydrating Camo Concealer
Hydrating Camo Concealer
First seen Apr 22, 2024
$46K6.6K sold
Product image for Soft Glam Satin Foundation
Soft Glam Satin Foundation
First seen Jul 15, 2024
$37K4.6K sold
Product image for Pout Clout Lip Plumping Pen
Pout Clout Lip Plumping Pen
First seen Jul 15, 2024
$36K4.5K sold
Product image for Camo Liquid Blush
Camo Liquid Blush
First seen Jul 15, 2024
$999K999K sold
Product image for Cream Glide Lip Liner
Cream Glide Lip Liner
First seen Jul 15, 2024
$999K999K sold
Product image for Halo Glow Powder Filter
Halo Glow Powder Filter
First seen Dec 19, 2024
$999K999K sold

Similar Competitors

Maybelline New York, Sephora USA, Ulta Beauty, and more have been identified as similar to e.l.f. Cosmetics by Particl, based on the types of products they sell, and their online presence.

Product Types

Cosmetics is the most common product type of all e.l.f. Cosmetics products, it made $1.1M in revenue last month alone.
e.l.f. Cosmetics operates across broader categories like Personal Care, Health Care, General Office Supplies, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

Skin Care

Skin Care

183

47

4

Company Assets

Particl has collected over 25M promotional assets for companies like e.l.f. Cosmetics. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 8, 2025
New e.l.f. SKIN Vitamin C + E + Ferulic Serum Available Now!
$$$ serums are gonna lose their lit! 😱 NEW e.l.f. SKIN Vitamin C + E + Ferulic Serum is AVAILABLE NOW on elfskin.com and the e.l.f. app for Beauty Squad Loyalty Members (it’s free and easy to join!) 👏 Why you’ll love it: 🧡 A triple threat face serum for radiant-looking skin 🧡️ Visibly brightens, helps even skin tone and reduces the look of dark spots 🧡 Gives skin a firm appearance and gorgeous glow 🧡 Non-comedogenic formula absorbs fast with a non-greasy feel Formulated with: 🌟 15% Vitamin C 🌟 1% Vitamin E 🌟 0.5% Ferulic Acid Your 🆕 morning skincare routine: 1️⃣ Cleanse face with Holy Hydration! Daily Cleanser ($6) 2️⃣ Apply Vitamin C + E + Ferulic Serum to a clean face and neck 3️⃣ Moisturize using Holy Hydration! Fragrance Free Face Cream ($13) 4️⃣ Protect your e.l.f. with Suntouchable Whoa Glow SPF 35 ($14) This formula may be liquid gold, but it won’t break the bank! 🤑 Shop the full-size for $16 and mini for $8! ‼️ 🇺🇸: Coming to @ultabeauty and @targetstyle June 8, Coming to @walmart online June 9 and in-store summer 2025, Coming to @cvspharmacy and @walgreens summer 2025, Coming online to @amazon June 8 🇨🇦: Coming to @shoppersbeauty and @walmartcanada summer 2025, Coming to @amazonca summer 2025 🇬🇧: Coming to @bootsuk, @superdrug, @asos and @amazonuk June 8 🌏: Coming to @mein_rossmann, @etos, @douglasitalia, @amazonde and @amazon.it June 18 #VitaminCSerum #elfskin #eyeslipsface #elfingamazing #crueltyfree #vegan
Instagram from May 8, 2025
Launch Announcement for Smoky Kohl Eyeliner
We know you want this smoke. 👀 NEW Smoky Kohl Eyeliner is NOW AVAILABLE on elfcosmetics.com and the e.l.f. app! 🤩 Why you’ll love it: 🔥 Silky eyeliner pencil perfect for creating smoky looks 🔥 Smooth-glide formula blends and smudges easily 🔥 Delivers richly pigmented color for long-lasting eye looks 🔥 Available in 12 smoldering shades 🔥 ONLY $3! 🤑 How to use: 1️⃣ Apply eyeliner along your lash line 2️⃣ Extend line up and out to desired wing length 3️⃣ Smudge and diffuse with 🆕 Smudge ‘N Smoke Eyeliner Brush ($4) Kohl all out and shop NOW! 🖊️ 🇺🇸: Coming to @targetstyle June 8 and @walmart, @cvspharmacy and @walgreens summer 2025, Coming online to @ultabeauty June 8 and in-store summer 2025, Coming online to @amazon June 8 🇨🇦: Coming to @shoppersbeauty and @walmartcanada summer 2025, Coming online to @amazonca summer 2025 🇬🇧: Coming to @superdrug, @bootsuk, @asos and @amazonuk summer 2025 🌏: Coming to @douglasitalia, @etos, @mein_rossmann, @amazonde and @amazon.it summer 2025 #SmokyKohlEyeliner #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan
Instagram from May 7, 2025
A NEW serum has entered the chat
A NEW serum has entered the chat! 💬 e.l.f. SKIN Vitamin C + E + Ferulic Serum is NOW AVAILABLE on elfskin.com and the e.l.f. app for Beauty Squad Loyalty Members (it’s free and easy to join!) 🍊 Our Senior Director of Artistry and Events @lipsticknick shows us why this skincare must-have 🟰 liquid gold! ✨ Do things bright with this radiance-boosting serum. 🙌 The triple threat formula helps visibly brighten and even out skin tone while reducing the look of dark spots and fine lines. 🤩 And, it doesn’t just soothe skin, it delivers a gorgeous glow too! 🌟 This fast-absorbing, non-greasy serum is also non-comedogenic. 🧡 Key ingredients: 🍊 15% Vitamin C 🍊 1% Vitamin E 🍊 0.5% Ferulic Acid Shop the full-size of this super serum for $16! 🛒 Plus, grab the travel-friendly mini for $8. 👏 🇺🇸: Coming to @ultabeauty and @targetstyle June 8, Coming to @walmart online June 9 and in-store summer 2025, Coming to @cvspharmacy and @walgreens summer 2025, Coming online to @amazon June 8 🇨🇦: Coming to @shoppersbeauty and @walmartcanada summer 2025, Coming to @amazonca summer 2025 🇬🇧: Coming to @bootsuk, @superdrug, @asos and @amazonuk June 8 🌏: Coming to @mein_rossmann, @etos, @douglasitalia, @amazonde and @amazon.it June 18 #VitaminCSerum #elfskin #eyeslipsface #elfingamazing #crueltyfree #vegan
Instagram from May 7, 2025
You'll wanna C this
You'll wanna C this! 😉 🆕 e.l.f. SKIN Vitamin C + E + Ferulic Serum is NOW AVAILABLE on elfskin.com and the e.l.f. app for Beauty Squad Loyalty Members (it's free and easy to join!) ✨ Why you’ll love it: 💪 A triple threat face serum for radiant-looking skin 🌟 Visibly brightens, helps even skin tone and reduces the look of dark spots 🧡 Gives skin a firm appearance and gorgeous glow 🤩 Absorbs fast with a non-greasy feel 3️⃣ Key ingredients: 🍊 15% Vitamin C 🍊 1% Vitamin E 🍊 0.5% Ferulic Acid This formula may be liquid gold, but it won't break the bank! 🤑 Shop the full-size for $16 and mini for $8! 🙌 🇺🇸: Coming to @ultabeauty and @targetstyle June 8, Coming to @walmart online June 9 and in-store summer 2025, Coming to @cvspharmacy and @walgreens summer 2025, Coming online to @amazon June 8 🇨🇦: Coming to @shoppersbeauty and @walmartcanada summer 2025, Coming to @amazonca summer 2025 🇬🇧: Coming to @bootsuk, @superdrug, @asos and @amazonuk June 8 🌏: Coming to @mein_rossmann, @etos, @douglasitalia, @amazonde and @amazon.it June 18 #VitaminCSerum #elfskin #eyeslipsface #elfingamazing #crueltyfree #vegan
Instagram from May 6, 2025
This serum has all the bright ingredients
This serum has all the bright ingredients! 😉 JUST DROPPED: 🆕 e.l.f. SKIN Vitamin C + E + Ferulic Serum - NOW AVAILABLE on elfskin.com and the e.l.f. app for Beauty Squad Loyalty Members (it's free and easy to join!) ✨ Why you’ll love it: 🧡 A triple threat face serum for radiant-looking skin 🧡️ Visibly brightens, helps even skin tone and reduces the look of dark spots 🧡 Gives skin a firm appearance and gorgeous glow 🧡 Non-comedogenic formula absorbs fast with a non-greasy feel This liquid gold serum is formulated with: 🌟 15% Vitamin C 🌟 1% Vitamin E 🌟 0.5% Ferulic Acid Your AM skincare routine: 1️⃣ Cleanse face with Holy Hydration! Daily Cleanser ($6) 2️⃣ Apply Vitamin C + E + Ferulic Serum to a clean face and neck 3️⃣ Moisturize using Holy Hydration! Fragrance Free Face Cream ($13) 4️⃣ Protect your e.l.f. with Suntouchable Whoa Glow SPF 35 ($14) Wanna take your serum on the go? ✈️Grab the travel-friendly mini size for only $8! Shop this super serum for $16 NOW! 🛒 🇺🇸: Coming to @ultabeauty and @targetstyle June 8, Coming to @walmart online June 9 and in-store summer 2025, Coming to @cvspharmacy and @walgreens summer 2025, Coming online to @amazon June 8 🇨🇦: Coming to @shoppersbeauty and @walmartcanada summer 2025, Coming to @amazonca summer 2025 🇬🇧: Coming to @bootsuk, @superdrug, @asos and @amazonuk June 8 🌏: Coming to @mein_rossmann, @etos, @douglasitalia, @amazonde and @amazon.it June 18 #VitaminCSerum #elfskin #eyeslipsface #elfingamazing #crueltyfree #vegan
Instagram from May 6, 2025
This 🆕 serum is good as (liquid) gold 😉 @scheana is serving up our ✨NEW✨ e
This 🆕 serum is good as (liquid) gold 😉 @scheana is serving up our ✨NEW✨ e.l.f. SKIN Vitamin C + E + Ferulic Serum - NOW AVAILABLE on elfskin.com and the e.l.f. app for Beauty Squad Loyalty Members (it’s free and easy to join!) 👏 Get bright on it with this radiance-boosting face serum. 😊 The triple threat formula helps visibly brighten and even out skin tone while reducing the look of dark spots and fine lines. 🙌 And, it doesn’t just soothe skin, it delivers a gorgeous glow too! 🌟 This fast-absorbing, non-greasy serum is also non-comedogenic. 🧡 Key ingredients: 🍊 15% Vitamin C 🍊 1% Vitamin E 🍊 0.5% Ferulic Acid ✈️ Got summer travel plans? Grab the mini of this liquid gold formula for $8! Shop bright now on elfskin.com for $16! 🤩 🇺🇸: Coming to @ultabeauty and @targetstyle June 8, Coming to @walmart online June 9 and in-store summer 2025, Coming to @cvspharmacy and @walgreens summer 2025, Coming online to @amazon June 8 🇨🇦: Coming to @shoppersbeauty and @walmartcanada summer 2025, Coming to @amazonca summer 2025 🇬🇧: Coming to @bootsuk, @superdrug, @asos and @amazonuk June 8 🌏: Coming to @mein_rossmann, @etos, @douglasitalia, @amazonde and @amazon.it June 18 #VitaminCSerum #elfskin #eyeslipsface #elfingamazing #crueltyfree #vegan#
Instagram from May 5, 2025
Get bright on it
Get bright on it! ✨NEW e.l.f. SKIN Vitamin C + E + Ferulic Serum drops TOMORROW on elfskin.com and the e.l.f. app for Beauty Squad Loyalty Members (it's free and easy to join!) 👏 Why you’ll love it: 💪 A triple threat formula of 15% Vitamin C, 1% Vitamin E and 0.5% Ferulic Acid 🌟 Visibly brightens, helps even skin tone and reduces the look of dark spots 🧡 Gives skin a firm appearance 🤩 Absorbs fast with a non-greasy feel It’s almost time! 🥳 Set your alarms to shop for $16 TOMORROW. 🙌 #VitaminCSerum #elfskin #eyeslipsface #elfingamazing #crueltyfree #vegan
Instagram from May 5, 2025
We never meant to ruffle feathers – or manes
We never meant to ruffle feathers – or manes. 💁‍♀️ Thanks for accepting our apology @pamthepigeon. 🙏 We’re glowing… and growing! ✨ Let’s be besties?! 👯‍♀️ #elfcosmetics #haloglowliquidfilter
Instagram from May 5, 2025
Thank you @pamthepigeon for bringing this to our attention
Thank you @pamthepigeon for bringing this to our attention. 🙏 We deeply apologize to pigeons everywhere for our careless use of the term 'pigeon-hole.' 😔 No animals were harmed, but some feelings were. We’re (halo) glowing through it. 💔 We hear you, pigeons. We see you, ponies. Even our metaphors are cruelty-free now 😉✨ #elfcosmetics #apologytour2025 #haloglowliquidfilter
Instagram from May 4, 2025
Wait… @pamthepigeon is this e
Wait… @pamthepigeon is this e.l.f.ing play about us?! 🤔Sharing so other brands don’t make the same bird-brained mistake… 😔 #elfcosmetics #haloglowliquidfilter #pigeonhole
Instagram from May 3, 2025
Halo Glow Liquid Filter is too fly
Halo Glow Liquid Filter is too fly! 😉🐦 Don’t pigeon-hole this multi-talented glow booster – it’s the glow-getter that does it all! 🙌 Wear it solo for added radiance, over makeup, mixed with your fave foundation, as a next-level highlighter, or primer. 🤩 Plus, this formula is packed with skin loving ingredients like Hyaluronic Acid and Squalane to hydrate while you shine! ✨ Let this holy grail spread its wings – shop for $14 on elfcosmetics.com and the e.l.f. app! 💓 #elfcosmetics #haloglowliquidfilter #pigeonhole
Instagram from May 2, 2025
These looks ATE and left no e
These looks ATE and left no e.l.f.ing crumbs! 🍽️ Swipe to see looks that we e.l.f.ing loved from our community this week. ➡️ ✨ @em.loves.ugc ✨ @rawanaaal ✨ @itspadejachyna ✨ @emilymorann ✨ @joellvargass ✨ @itsbasicallyamanda ✨ @lusine_gukeyan ✨ @d____.15 ✨ @simplyemmatation ✨ @marilenat.mua Want to be featured next week? 🤩 Tag @elfcosmetics and #elfcosmetics in your looks for a chance! ✨ #eyeslipsface #elfingamazing #vegan #crueltyfree
Instagram from May 2, 2025
Rebecca Black
Rebecca Black? A one-trick pony? We don’t think so. 🐴✨ Just like Halo Glow Liquid Filter, @msrebeccablack can do it all. 💅 Halo Glow Liquid Filter can be used: - On its own as a glow booster - Over or under makeup - As a highlighter - With foundation - As a primer Catch Rebecca as the voice of the MANY-trick pony in @elfcosmetics 🆕 film. 🎥 Watch now at the link in bio! 🙌 #elfcosmetics #notaonetrickpony #haloglowliquidfilter
Instagram from May 1, 2025
Halo Glow Liquid Filter is serving mane character energy
Halo Glow Liquid Filter is serving mane character energy. 💁‍♀️🌟 How many tricks can this multi-talented small-boned horse do? 🤔Use Halo Glow Liquid Filter: ✨ On its own as a glow booster ✨ As a skincare hybrid to hydrate skin ✨ Over or under makeup ✨ As a highlighter ✨ With foundation ✨ As a primer Saddle up and snag this multi-use glow booster for $14 on elfcosmetics.com and the e.l.f. app! 😍 #elfcosmetics #notaonetrickpony #haloglowliquidfilter

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