Logo for alfthelabel.com

Alf the Label | Particl Company Profile

alfthelabel.com

Logo for alfthelabel.com

Alf the Label

alfthelabel.com

Alf the Label is classified primarily as a(n)
Baby & Toddler
company.
4 months of historical data available

The Particl app allows you to view & filter data across any dimension, with sophisticated filters and aggregation tools to extract just what you need.


Join thousands of brands using Particl

Freshly Picked (https://freshlypicked.com) logoWildbird (https://www.wildbird.co) logoBabyboo (https://www.babyboo.com) logoWindsor (https://www.windsorstore.com) logoTecovas (https://www.tecovas.com) logo

*No credit card required

Alf the Label Overview

Particl's database contains the following information about Alf the Label:

Revenue
In the most recent 6 months, Alf the Label has earned an estimated 469K in sales revenue from its e-commerce business.
Monitoring
74 Products · 255 SKUs/Variants
Data since
Mar 27, 2025
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Alf the Label's Sales over time

Total earnings of around $469K in sales revenue over the last 2 months from its e-commerce business, and over 3.7K units sold in volume. Just the last full month's sales during Apr 2025 were $370K in revenue.

All in the Particl app.
Free plan available.

Best Selling Product

Of all Alf the Label products monitored by Particl in the last month, Amy Tote (Mesh) is the best selling, at a price of $99. 74 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Amy Tote (Mesh)
Amy Tote (Mesh)
First seen Mar 25, 2025
$999K999K sold
Product image for Grande Pouch (Leather)
Grande Pouch (Leather)
First seen Mar 25, 2025
$999K999K sold
Product image for Medium Pouch (Leather)
Medium Pouch (Leather)
First seen Mar 26, 2025
$999K999K sold
Product image for Signature Ari Backpack (Leather)
Signature Ari Backpack (Leather)
First seen Mar 25, 2025
$21K47 sold
Product image for Petite Pouch (Leather)
Petite Pouch (Leather)
First seen Mar 26, 2025
$18K143 sold
Product image for Amy Tote (Suede)
Amy Tote (Suede)
First seen Mar 26, 2025
$14K57 sold
Product image for Grande Ripple Carabiner
Grande Ripple Carabiner
First seen Mar 26, 2025
$14K231 sold
Product image for Dumpling Handbag (Suede)
Dumpling Handbag (Suede)
First seen Mar 25, 2025
$999K999K sold
Product image for Dumpling Handbag (Leather)
Dumpling Handbag (Leather)
First seen Mar 26, 2025
$999K999K sold
Product image for Luxe Grande Carabiner Capsule Gift Set | Black/Gunmetal
Luxe Grande Carabiner Capsule Gift Set | Black/Gunmetal
First seen Mar 27, 2025
$999K999K sold

Similar Competitors

Lily Jade, Petunia Pickle Bottom, Storksak, and more have been identified as similar to Alf the Label by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Alf the Label based on their promotions, marketing, and Particl's proprietary data. Recently, Alf the Label has been up to the following:

No significant events detected in the last month

Product Types

Handbag Organizers is the most common product type of all Alf the Label products, it made $67K in revenue last month alone.
Alf the Label operates across broader categories like Handbags, Wallets & Cases, Handbag & Wallet Accessories, Cosmetic & Toiletry Bags, and more that Particl classifies. Product types are broken down further in the Particl app.

Handbag Organizers

Stroller Accessories

Handbag Straps

Tote Bags

Casual Backpacks

Wallets

10

6

5

3

3

3

Company Assets

Particl has collected over 25M promotional assets for companies like Alf the Label. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Alf the Label
Instagram from May 11, 2025
A Mothers Day Message from Sophie
A message from our Founder, Sophie 🤍⁠ ⁠ Motherhood has woven itself into the very fabric of who I am – as a woman, a mother, and the heart behind Alf the Label. It’s the quiet inspiration behind every design, every carefully considered detail.⁠ ⁠ Today, as Mother's Day unfolds, I find myself reflecting a little differently this year. For the first time, I'm away on a work trip of which the timing wasn't very flexible, so sadly, I'm spending this special day away from my beautiful children and my own mum. Being thousands of miles away brings with it a wave of both gratitude for their presence in my life and a heartfelt ache for my their absence in theirs today. ⁠ ⁠ This experience has given me an even deeper understanding of how complex this day can be for so many.⁠ ⁠ So, alongside celebrating the strength, softness, and resilience in all of us who carry so much, often with such grace, my heart especially goes out to those who are navigating Mother's Day with a sense of longing – missing their children, their mothers, or perhaps both. ⁠ ⁠ You are seen, and your feelings are valid.⁠ Holding you all in my thoughts today.⁠ ⁠ With love,⁠ Sophie x⁠ #AlfTheLabel #MothersDay #ModernMotherhood #RealMotherhood #ThinkingOfYou
Instagram from May 10, 2025
Mothers Day Donation Campaign Post
This Mother’s Day, your order gives back 🤍⁠ ⁠ Today only, we’re doubling our donations to our charity partner, Dress for Success - supporting women into their next chapter with confidence and style.⁠ ⁠ Read more about our partnership via the link in bio. ⁠ ⁠ *Terms and Conditions apply. Double donation to Dress for Success starts on Sunday, 11 May 2025 at 12:00:am AEDT (GMT+10) and ends at 11:59 pm AEDT (GMT+10). Donations to Dress for Success will be distributed throughout Australia, where Alf the Label's partnership currently sits. ⁠ ⁠ #AlfTheLabel #MothersDayWithPurpose #DressForSuccess #EmpoweredWomenEmpowerWomen
Instagram from May 10, 2025
Proof that motherhood and style can go hand in hand 🤍⁠
Designed to carry it all — without compromising on what makes you you
Proof that motherhood and style can go hand in hand 🤍⁠ Designed to carry it all — without compromising on what makes you you.⁠ ⁠ #AlfTheLabel #ModernMotherhood #StyleMeetsFunction #ElevatedEssentials
Instagram from May 9, 2025
Alf in action 🤍⁠
We love seeing how our community styles their Alf bags
Alf in action 🤍⁠ We love seeing how our community styles their Alf bags. ⁠ Keep tagging us in your photos to show us how you wear yours — for a chance to be featured. ⁠ ⁠ #AlfInAction #AlfTheLabel #community #customerlove
Instagram from May 8, 2025
Step behind the scenes of our Mother’s Day shoot 🤍⁠
A special moment capturing our founder, @_sophie_doyle , with her beautiful children — the heart of Alf the Label
Step behind the scenes of our Mother’s Day shoot 🤍⁠ A special moment capturing our founder, @_sophie_doyle , with her beautiful children — the heart of Alf the Label.
Instagram from May 7, 2025
On high rotation: the Ariel Bag ✨ ⁠
Versatile, sleek, and effortlessly elevated — now available in Almond and Black
On high rotation: the Ariel Bag ✨ ⁠ Versatile, sleek, and effortlessly elevated — now available in Almond and Black.⁠ ⁠ #AlfTheLabel #DailyStyle #WardrobeGoals #BagLovers #StyleInspo
Instagram from May 5, 2025
ALF X APÉRO GIVEAWAY
ALF X APÉRO GIVEAWAY! We are teaming up to giveaway over $950 worth of products! Enter now for your chance to win an @alf_thelabel Signature Ari Leather Backpack and a $500 Apéro wardrobe. All you have to do is click the link in our bio and follow the steps to enter. Best of luck! Love, The Apéro and Alf team xx Note: Competition opens Monday 5th of May and closes Friday 9th of May.
Instagram from May 4, 2025
We’re completely obsessed with the 5-Way-Wear Pecan Dumpling bag
We’re completely obsessed with the 5-Way-Wear Pecan Dumpling bag. 🤎⁠ Effortlessly versatile, beautifully crafted, and made to move with you—wherever life takes you.
Instagram from May 3, 2025
If you needed a reason to buy something for yourself, this is your sign
If you needed a reason to buy something for yourself, this is your sign. 💌⁠ ⁠ ⁠ #momthings #momsofinstagram #mothersdaygift #treatyourself #mothersday #momlifeandstylefinds
Instagram from May 2, 2025
The process vs the result
The process vs the result. ✨⁠ Come behind the scenes with us and see how our incredible photographer brings our vision to life @fragmentsphoto
Instagram from May 1, 2025
She's here 🤎⁠
The Dumpling in Pecan—rich, timeless, and already on everyone’s wishlist
She's here 🤎⁠ The Dumpling in Pecan—rich, timeless, and already on everyone’s wishlist.⁠ ⁠ #AlfTheLabel #DumplingBag #PecanIsHere #StyleMeetsFunction
Instagram from May 1, 2025
Founder @_sophie_doyle talks through our newest arriving of the Pecan Dumpling bag

Drop below any questions or ways you would like to see it styled below 👇🏼
Founder @_sophie_doyle talks through our newest arriving of the Pecan Dumpling bag Drop below any questions or ways you would like to see it styled below 👇🏼

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

adidas.com

Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Alf the Label all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

AI Powered, Real-time Data for Modern Retail Businesses.