A message from our Founder, Sophie 🤍⁠ ⁠ Motherhood has woven itself into the very fabric of who I am – as a woman, a mother, and the heart behind Alf the Label. It’s the quiet inspiration behind every design, every carefully considered detail.⁠ ⁠ Today, as Mother's Day unfolds, I find myself reflecting a little differently this year. For the first time, I'm away on a work trip of which the timing wasn't very flexible, so sadly, I'm spending this special day away from my beautiful children and my own mum. Being thousands of miles away brings with it a wave of both gratitude for their presence in my life and a heartfelt ache for my their absence in theirs today. ⁠ ⁠ This experience has given me an even deeper understanding of how complex this day can be for so many.⁠ ⁠ So, alongside celebrating the strength, softness, and resilience in all of us who carry so much, often with such grace, my heart especially goes out to those who are navigating Mother's Day with a sense of longing – missing their children, their mothers, or perhaps both. ⁠ ⁠ You are seen, and your feelings are valid.⁠ Holding you all in my thoughts today.⁠ ⁠ With love,⁠ Sophie x⁠ #AlfTheLabel #MothersDay #ModernMotherhood #RealMotherhood #ThinkingOfYou