How Just Ingredients uses Particl to launch new products
Challenge
The team lacked visibility into market demand before launching new SKUs, leading to over ordering and inefficiencies.
Solution
With Particl, the team replaced guesswork by benchmarking against real time competitor performance and category sell through.
Results
- Replaced intuition based forecasting with competitive sell rate analysis.
- Reduced risk of over ordering by validating demand before launch.
- Enabled confident and efficient product and flavor development across categories.
Just Ingredients's Story
Just Ingredients is a clean label wellness brand founded by Karalynne Call, a mom of six who turned a personal journey of healing into a national movement. What began as an Instagram account educating people about harmful ingredients has grown into a thriving business offering protein powders, supplements, skincare, and personal care products made with only real, simple ingredients. With a focus on transparency, education, and accessibility, Just Ingredients helps millions of customers take control of their health using products they can trust inside and out.
Navigating Market Challenges
As the product line expanded into new categories, Just Ingredients faced a familiar challenge guessing how much inventory to order for new launches. Without solid benchmarks, planning was driven by intuition. In one example, the team over ordered several months of inventory on a new product category. The stakes were high and costly.
The Particl Moment:
After discovering Particl, the Just Ingredients team quickly integrated it into their launch strategy. Instead of relying on gut feel, they now use real time sell through data from competitors with similar products. This shift has made launches faster, more precise, and more confident.
How Just Ingredients Uses Particl:
The team relies on Particl across several key parts of their product development process:
- Product Launches: Particl helps the team evaluate launch potential using real time competitor sell through data.
- Demand Forecasting: Just Ingredients uses Particl to better estimate how much inventory to order reducing the risk of costly overstock.
- Trend Analysis: Category level insights help the team identify what products and flavors are gaining momentum.
"Particl has changed the way we do product strategy," said the team. "We now use Particl to do a majority of our market research and can closely predict how all of our launches will perform."
For Just Ingredients, Particl has become essential to confident, scalable growth. It enables faster product cycles, more accurate forecasting, and ultimately, fewer surprises.
