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We have a goal for you: Don’t be intimidated by skincare acids! 📣 Swipe through our carousel to get educated & equipped with the info you need to make the best choice for your skin. 🙌 Which skincare acids are you a fan of? #PaulasChoiceIndia #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Post-blemish marks, we hardly knew ya! 👋 Our 10% Azelaic Acid Booster fades the look of uneven skin tone & redness often associated with the discoloration spots leftover from blemishes. Apply once or twice a day on problem areas & don’t forget to follow with SPF 30+ in the a.m. Leave a 💚 if you’re a fan! #PaulasChoiceIndia #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

SPOTTED❗️: Our beloved BHA closing this year’s Met Gala carpet! Tailored for you✨ #MetGala #Metgalamemes #BHA

☀️ Powerful Protection, Lightweight Feel With SPF 30+, antioxidants, and soothing plant extracts, this ultra-light fluid defends against sun damage, refines pores, calms irritation, and controls shine—without clogging pores. 💧✨ Have you tried it yet? #PaulasChoiceIndia #SPF #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

FAQ: What order do I apply my skincare routine? Save this for reference 🔖 And let us know if you have any follow-up questions! #PaulasChoiceIndia #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Which one are you choosing ? ☀️ CLEAR Ultra-Light Daily Hydrating Fluid SPF 30+ – A water-light, shine-free fluid for all skin types. Minimizes pores, hydrates lightly, and provides broad-spectrum sun protection with a soft matte finish. 💧RESIST Youth Extending Daily Hydrating Fluid SPF 50 – Fluid texture with a soft matte finish for oily/combo skin, featuring synthetic sunscreen ingredients 💙 RESIST Skin Restoring Moisturizer SPF 50 – Cream texture with a dewy finish for normal to dry skin, featuring synthetic sunscreen ingredients #PaulasChoiceIndia #SPF #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Same formula since 2000 😘 Our cult-favorite 2% BHA Liquid Exfoliant clears skin & smooths texture with a gentle combination of salicylic acid, green tea + methylpropanediol 🖤 Questions about our iconic BHA? Let us know! #PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Our 2% BHA just entered the #stampverse. Because Beauty Begins with Truth — and this one tells it straight. 💙 #PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

✨ GIVEAWAY ALERT ✨ Our exfoliants are game-changers — gentle, effective, and glow-boosting! 💫 What’s your go-to product to pair with an exfoliant? We’re giving one lucky winner a chance to win our bestselling exfoliants! Details on how to enter below 👇 ⭐ Like this post ⭐ Follow us @paulaschoicein ⭐ Answer the question in the comments & tag a friend ➡️ Giveaway ends on Thursday, May 15th. Winners will be contacted via DM from our verified account @paulaschoicein.

Say hello to your ultimate skin-perfecting duo! 💫 Our 2% BHA Liquid Exfoliant clears and smooths your skin, while Resist Youth-Extending SPF 50 keeps it protected and glowing. ✨ Step 1: Exfoliate with 2% BHA to unclog pores and reveal smoother skin. Step 2: Lock it in with SPF 50 to protect your skin from harmful UV rays and maintain that healthy glow. Don’t skip these steps—perfect skin is just two products away! #PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Just a friendly reminder to apply your sunscreen today, featuring our RESIST Youth-Extending Daily Hydrating Fluid SPF 50 💙 #PaulasChoiceIndia #Sunscreens #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Reasons to pick up mini Paula’s Choice products… ✈️ You have summer travel plans coming up & do NOT want to check a bag! 🤔 You’ve been meaning to try that viral toner but don’t want to commit to full size 🥹 They’re CUTE! Let us know why you love our minis 🩵🖤🩶 #PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

Did you know? Well-formulated chemical exfoliants do not damage skin's barrier. Research has shown that AHA & BHA can actually strengthen skin's barrier! 💪 If an exfoliant ISN’T properly formulated to be gentle, that’s another story. 👎 You’ll know it’s not going to be gentle if you see high amounts of harsh/drying forms of alcohol, menthol that makes skin tingle or fragrance (whether synthetic or natural) included in its ingredient list. The pH of your exfoliant is equally important, with an optimal range between 3 & 4 for safe, effective use. 🧪 Using highly acidic or highly alkaline products can cause a significant disruption in skin’s barrier. This is how some exfoliants on the market can cause trouble for skin. Last but not least, concentration matters. 🌟 For regular use & normal concerns (think daily or every few days depending on your skin’s needs & tolerance), AHAs are generally recommended in concentrations from 5-10%. For BHA (salicylic acid), 1-2% is considered best for regular use. Let us know if you have any questions!

Your skin’s best defense against time? Daily protection. Stay radiant for years to come. 💫 #PaulasChoiceIndia #Sunscreens #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

For @routetoradiance, summer always starts with BHA. 🌞 Our 2% BHA Liquid Exfoliant is her ride-or-die for keeping skin clear, smooth, and breakout-free — season after season. #PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

💾 Save this post if you’re in need of a morning routine for breakout-prone skin! 💧Step 1: Oil reducing cleanser to remove impurities from skin ✨Step 2: Salicylic acid exfoliant to unclog pores & stop breakouts before they even start 💚Step 3: Fade the look of post-blemish marks with a potent 10% azelaic acid serum 🔆Step 4: Protect skin from sun damage with a water-light SPF that barely feels like sunscreen #PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials

💬 Which Chemical Exfoliant Works Best? 💬 Picking the right product comes down to your individual skin type & skin concerns. Be sure to also consider your texture preference when deciding between lotion, gel, serum or liquid chemical exfoliants. 🩶 Alpha hydroxy acids (AHAs) are ideal for normal to dry, rough, sun-damaged skin. The most common forms of AHA you’ll find in skin care products include glycolic acid, lactic acid, malic acid & tartaric acid. Effective concentrations for daily use range between 5%-10%. 🖤 Beta hydroxy acid (BHA) is preferred for normal to oily/combination skin or anyone with pore issues, white bumps or sensitive skin. You’ll see BHA listed on skin care products as salicylic acid. Look for concentrations between 1%-9% for daily use. Which one do you use? .#PaulasChoiceIndia #BHA #SkinExfoliation #PaulasChoiceSkincare #SkinCare #SkinCareEssentials