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Minimalist - IN | Particl Company Profile

beminimalist.co

Logo for beminimalist.co

Minimalist - IN

beminimalist.co

Minimalist - IN is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

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Minimalist - IN Overview

Particl's database contains the following information about Minimalist - IN:

Revenue
In the most recent 6 months, Minimalist - IN has earned an estimated 246M in sales revenue from its e-commerce business.
Monitoring
49 Products · 55 SKUs/Variants
Data since
May 7, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Minimalist - IN's Sales over time

Total earnings of around $246M in sales revenue over the last 6 months from its e-commerce business, and over 472K units sold in volume. Just the last full month's sales during Apr 2025 were $51M in revenue.

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Best Selling Product

Of all Minimalist - IN products monitored by Particl in the last month, Salicylic Acid + LHA 2% Cleanser is the best selling, at a price of $426.5. 49 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Salicylic Acid + LHA 2% Cleanser
Salicylic Acid + LHA 2% Cleanser
First seen May 7, 2024 ·
$999K999K sold
Product image for Niacinamide 10% Face Serum
Niacinamide 10% Face Serum
First seen May 11, 2024 ·
$999K999K sold
Product image for SPF 50 Sunscreen
SPF 50 Sunscreen
First seen May 11, 2024 ·
$999K999K sold
Product image for Hair Growth Actives 18% Hair Serum
Hair Growth Actives 18% Hair Serum
First seen May 11, 2024 ·
$3M2.9K sold
Product image for Salicylic Acid 2% Face Serum
Salicylic Acid 2% Face Serum
First seen May 7, 2024 ·
$2.9M4.5K sold
Product image for Vitamin C 10% Face Serum
Vitamin C 10% Face Serum
First seen May 11, 2024 ·
$2.8M4.2K sold
Product image for SPF 50+ Sunscreen Stick
SPF 50+ Sunscreen Stick
First seen May 7, 2024 ·
$2.1M2.8K sold
Product image for Maleic Bond Repair Complex Hair Care Trio
Maleic Bond Repair Complex Hair Care Trio
First seen May 11, 2024 ·
$999K999K sold
Product image for Alpha Arbutin 2% Face Serum
Alpha Arbutin 2% Face Serum
First seen May 11, 2024 ·
$999K999K sold
Product image for Vitamin B5 10% Moisturizer
Vitamin B5 10% Moisturizer
First seen May 11, 2024 ·
$999K999K sold

Similar Competitors

Paula's Choice, Drunk Elephant, DECIEM, and more have been identified as similar to Minimalist - IN by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Minimalist - IN based on their promotions, marketing, and Particl's proprietary data. Recently, Minimalist - IN has been up to the following:

No significant events detected in the last month

Product Types

Skin Care is the most common product type of all Minimalist - IN products, it made $42M in revenue last month alone.
Minimalist - IN operates across broader categories like Personal Care, Health Care, Baby Bathing, and more that Particl classifies. Product types are broken down further in the Particl app.

Skin Care

Hair Care

Hair Care

35

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like Minimalist - IN. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Minimalist
Instagram from May 6, 2025
@beminimalist__ at Lakmé Fashion Week in partnership with FDCI where clean, effective skincare took center stage, proving that great makeup begins with even greater skin
@beminimalist__ at Lakmé Fashion Week in partnership with FDCI where clean, effective skincare took center stage, proving that great makeup begins with even greater skin. @lakmeindia @fdciofficial @reliancebrandsItd rseworldwide @nexaexperience #hyaonhydration #MinimalistAtLakmeFashionWeekxFDCI #LakmëFashionWeekxFDCI #LFWXFDCI #LFW #LakmëFashionWeekxFDCI
Homepage from Apr 26, 2025
Homepage change from Minimalist
Homepage from Apr 25, 2025
Homepage Announcement Regarding Recent Tragedy
Homepage change from Minimalist
Instagram from Apr 24, 2025
We’re heartbroken by the inhumanity witnessed in Pahalgam
We’re heartbroken by the inhumanity witnessed in Pahalgam. No words can heal the pain of those who’ve lost their loved ones. But we stand with them — in grief, in solidarity, and in quiet resolve. Justice must follow. But for now, we hold space for the pain. If you know of any verified NGOs working directly with victims, please share them with us — we’d be grateful to amplify and support. 💔 #Pahalgam #InSolidarity #MinimalistForHumanity
Instagram from Apr 22, 2025
Sun, fun and a lot of protection brought to you by our Matchday presenting sponsor, @beminimalist__ 🔥👌

PS: Wait for @ayootaran x Kakosa 😂💗
Sun, fun and a lot of protection brought to you by our Matchday presenting sponsor, @beminimalist__ 🔥👌 PS: Wait for @ayootaran x Kakosa 😂💗
Instagram from Apr 21, 2025
Your Summer routine, sorted
Your Summer routine, sorted! Long days, harsh sun, humidity, and dehydration - summers can take a toll on your skin. This season, build a routine that works with your skin, not against it. Science-backed. Skin-trusted. Summer-approved. Find your essentials at www.beminimalist.co
Instagram from Apr 15, 2025
They protect, they attack, but @beminimalist__ has got our skin’s back
They protect, they attack, but @beminimalist__ has got our skin’s back! 💗🙏 #RoyalsFamily | #HallaBol | #reelkarofeelkaro | #reelitfeelit | #explore
Homepage from Apr 12, 2025
Homepage change from Minimalist

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