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Fjallraven | Particl Company Profile

fjallraven.com

Logo for fjallraven.com

Fjallraven

fjallraven.com

Fjallraven is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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Fjallraven Overview

Particl's database contains the following information about Fjallraven:

Revenue
In the most recent 6 months, Fjallraven has earned an estimated 51M in sales revenue from its e-commerce business.
Monitoring
681 Products · 15K SKUs/Variants
Data since
Mar 17, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Emails
Instagram posts
Homepages
Dataset
Online

Fjallraven's Sales over time

Total earnings of around $51M in sales revenue over the last 6 months from its e-commerce business, and over 379K units sold in volume. Just the last full month's sales during Apr 2025 were $7.9M in revenue.

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Best Selling Product

Of all Fjallraven products monitored by Particl in the last month, Keb Trousers M is the best selling, at a price of $240. 681 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Keb Trousers M
Keb Trousers M
First seen Sep 6, 2023 ·
$999K999K sold
Product image for Vidda Pro Ventilated Trs M
Vidda Pro Ventilated Trs M
First seen Sep 6, 2023 ·
$999K999K sold
Product image for Keb Trousers Curved W
Keb Trousers Curved W
First seen Sep 6, 2023 ·
$999K999K sold
Product image for Keb Agile Trousers M
Keb Agile Trousers M
First seen Mar 17, 2023 ·
$177K909 sold
Product image for Keb Trousers W
Keb Trousers W
First seen Sep 6, 2023 ·
$163K678 sold
Product image for Vidda Pro Trousers M
Vidda Pro Trousers M
First seen Sep 6, 2023 ·
$150K884 sold
Product image for Vidda Pro Lite Trousers M
Vidda Pro Lite Trousers M
First seen Mar 17, 2023 ·
$126K814 sold
Product image for Kånken
Kånken
First seen Mar 17, 2023 ·
$999K999K sold
Product image for Vidda Pro Ventilated Trs W
Vidda Pro Ventilated Trs W
First seen Sep 6, 2023 ·
$999K999K sold
Product image for Keb Eco-Shell Jacket M
Keb Eco-Shell Jacket M
First seen Mar 17, 2023 ·
$999K999K sold

Similar Competitors

Arc'teryx Equipment, Marmot Mountain, Columbia Sportswear, and more have been identified as similar to Fjallraven by Particl, based on the types of products they sell, and their online presence.

Product Types

Outerwear is the most common product type of all Fjallraven products, it made $2.6M in revenue last month alone.
Fjallraven operates across broader categories like Clothing, Outdoor Recreation, Backpacks, and more that Particl classifies. Product types are broken down further in the Particl app.

Outerwear

Tops

Camping & Hiking

Bottoms

Hats

Cycling

Wallets

Winter Sports

Belts

Dresses

Hiking Backpacks

Climbing

Hair Accessories

Travel Backpacks

Underwear & Socks

Travel Duffel Bags

Scarves

Hunting

162

116

104

48

47

13

10

8

8

6

5

4

4

3

3

3

3

3

Company Assets

Particl has collected over 25M promotional assets for companies like Fjallraven. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Email from May 8, 2025
Explore Best-Selling Bags and New Arrivals
Explore Best-Selling Bags and New Arrivals
Instagram from May 7, 2025
( #ad ) I’m beyond excited to be working with @fjallraven_na @fjallravenofficial this year and taking their gear on my adventures
( #ad ) I’m beyond excited to be working with @fjallraven_na @fjallravenofficial this year and taking their gear on my adventures! 🌲✨  For my first hike with Fjällräven, I ventured out to High Knob Firetower! I know how easy it is to stay busy with everything going on. But every time I get outside, it’s like hitting reset. The fresh air, the quiet, it all clears your head. If you’ve been feeling like you need a change of pace, a hike or a walk outside might be just what you need. #SeeYouOutThere Hike Details: Trail: High Knob Firetower Distance: 2.9 miles (round trip) Elevation Gain: 600 feet Difficulty: Moderate Location: Brandywine, WV Time from DC: 2.5 hours As always please remember to leave no trace 🌲🤍
Email from May 6, 2025
What are you wearing for your next hike?
What are you wearing for your next hike?
Instagram from May 6, 2025
Small in size
Small in size. Big on everyday adventure. The Vardag Shoulder Bag 6 blends classic Fjällräven style with modern recycled fabrics. Compact but surprisingly roomy, it’s perfect for carrying your essentials — and built tough enough to go wherever the day takes you. Tap the link in our bio to explore more. #MakeSummerCount
Email from May 4, 2025
Mothers Day Promo with Free Shipping Offer
Mothers Day Promo with Free Shipping Offer
Instagram from May 3, 2025
Camping isn’t just about where you sleep—it’s about how you spend the moments in between
Camping isn’t just about where you sleep—it’s about how you spend the moments in between. What are some of your favorite activities to do while camping? #MakeSummerCount #Fjallraven
Instagram from May 2, 2025
Rainy days are an invitation to get outside
Rainy days are an invitation to get outside. All you need is the right gear. Thanks to its tight weave, G-1000 offers built-in wind resistance. But with a layer of Greenland Wax—a blend of beeswax and paraffin—you can enhance both its water resistance and overall durability. Most G-1000 garments come pre-waxed, but with a few adventures under your belt, certain areas like knees, hoods, and seat panels may need a refresh. Follow these three simple steps to reapply, and keep your gear trail-ready all season long. #MakeSummerCount #Fjallraven
Email from May 2, 2025
Mothers Day Promo Email Featuring New Vardag Collection
Mothers Day Promo Email Featuring New Vardag Collection
Instagram from Apr 30, 2025
The Abisko Hike Shorts are built for long summer days
The Abisko Hike Shorts are built for long summer days. Lightweight, breathable, and easy to pack, they’re designed for warm-weather hikes and everyday adventure. The relaxed fit and high-stretch waistband give you comfort and freedom to move, mile after mile. Made with G-1000 Air Stretch for maximum airflow, and adaptable with Greenland Wax if you need extra protection along the way. Your next trail essential? It’s waiting in our bio.
Instagram from Apr 29, 2025
Every great idea has its hurdles
Every great idea has its hurdles. The Hoja Seatbag Harness was the biggest design challenge in the new collection, according to our Head of Innovation, Erik Blomberg. Fortunately, we had decades of experience to guide us in designing our own bike gear. Built with the same principles as our trekking packs, it’s a lightweight, rack-free solution for carrying gear on your bike. Stable, adjustable, and designed to move with you—whether you're bikepacking off-grid or riding through the city. Swipe through to see some of the prototypes before we got it just right. You can also head to the link in our bio to learn how to properly attach it to your bike.
Instagram from Apr 28, 2025
The Abisko Two Season Sleeping Bag offers a good night’s sleep, wherever the trail takes you
The Abisko Two Season Sleeping Bag offers a good night’s sleep, wherever the trail takes you. Warm, comfortable, and built for cooler nights between seasons. It’s lightweight, easy to pack, and finished with smart details like a cozy hood, soft lining, and a handy inside pocket. See what makes it special. Link in bio.
Homepage from Apr 27, 2025
Homepage Screenshot with Free Shipping Promotion and New Arrivals
Homepage change from Fjallraven
Instagram from Apr 24, 2025
Do you have gear that’s ready for its next chapter
Do you have gear that’s ready for its next chapter? Sell your Pre-Loved pieces and let someone else continue the journey. Here’s how… ♻️ Select the Fjällräven gear you want to sell. ♻️ Include photos, item conditions, and stories. ♻️ When the item sells, ship to your buyer. ♻️ Receive payment when they receive the item. Visit the link in bio to learn more. #preloved #fjallraven
Homepage from Apr 23, 2025
Homepage Promotional Offer and New Arrivals
Homepage change from Fjallraven
Instagram from Apr 22, 2025
This Earth Day, give your gear more adventures
This Earth Day, give your gear more adventures. Our Pre-Loved program allows you to shop and sell our products secondhand. By choosing Pre-Loved, you’re making a sustainable choice—reducing waste and lowering your environmental impact, while still continuing the trek with gear built to last. Shop Pre-Loved at the link in bio. #PreLoved #Fjallraven
Email from Apr 22, 2025
Earn Bonus Credit by Selling Your Gear
Earn Bonus Credit by Selling Your Gear
Instagram from Apr 21, 2025
In Sweden, where winter means months of darkness, summer is a fleeting gift
In Sweden, where winter means months of darkness, summer is a fleeting gift.

With most annual sunlight and warmth packed into just a few months, Swedes make the most of every golden moment.

At Fjällräven, we design our gear to go where the trails aren’t always easy and where adventure takes perseverance.

Reaching the summit is only part of the journey; what matters is doing it with care, leaving no trace, and discovering just how far you can go—because summer is short, but its impact can last forever.

This is a glimpse behind the scenes of how we bring that spirit to life. To create our Spring/Summer campaign, we didn’t just tell stories of adventure—we lived them. Our production team and models hiked the trails, set up camp, and carried their gear every step of the way to capture the real experience of exploring the outdoors.
Instagram from Apr 20, 2025
The spirit of Hoja lives beyond the bike lane
The spirit of Hoja lives beyond the bike lane. We’ve taken 60+ years of trekking innovation and applied it to gear for life on two wheels. From backcountry bikepacking routes to shorter weekend rides with friends, our new cycling gear is built to handle it all—versatile, reliable, and ready for adventure. Explore the entire range through the link in bio. #hoja #fjallraven

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