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Blume | Particl Company Profile

blume.com

Logo for blume.com

Blume

blume.com

Blume is classified primarily as a(n)
Beauty Products
company.
4 years of historical data available

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Blume Overview

Particl's database contains the following information about Blume:

Revenue
In the most recent 6 months, Blume has earned an estimated 330K in sales revenue from its e-commerce business.
Monitoring
26 Products · 34 SKUs/Variants
Data since
Jan 20, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Blume's Sales over time

Total earnings of around $330K in sales revenue over the last 6 months from its e-commerce business, and over 8.4K units sold in volume. Just the last full month's sales during Apr 2025 were $101K in revenue.

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Best Selling Product

Of all Blume products monitored by Particl in the last month, Clear Skin Kit: Acne Essentials is the best selling, at a price of $75. 26 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Clear Skin Kit: Acne Essentials
Clear Skin Kit: Acne Essentials
First seen Mar 5, 2024 ·
$999K999K sold
Product image for Meltdown Acne Oil
Meltdown Acne Oil
First seen Dec 11, 2024 ·
$999K999K sold
Product image for Milky Fade Serum
Milky Fade Serum
First seen Jan 29, 2022 ·
$999K999K sold
Product image for Meltdown Acne Oil
Meltdown Acne Oil
First seen Mar 5, 2022 ·
$8.2K174 sold
Product image for Superbalm Tripeptide-1 Vanilla Lip Balm
Superbalm Tripeptide-1 Vanilla Lip Balm
First seen Aug 20, 2024 ·
$3.6K111 sold
Product image for Meltdown Gel Cream with Ceramides
Meltdown Gel Cream with Ceramides
First seen Mar 21, 2023 ·
$3.5K146 sold
Product image for Sunburst Mineral SPF 50 Sunscreen
Sunburst Mineral SPF 50 Sunscreen
First seen Mar 1, 2024 ·
$3.4K85 sold
Product image for Blume’s Skin Prep & Glowy Makeup Masterclass
Blume’s Skin Prep & Glowy Makeup Masterclass
First seen Apr 3, 2025 ·
$999K999K sold
Product image for Meltdown Daily Balancing Gel Cleanser
Meltdown Daily Balancing Gel Cleanser
First seen Jan 16, 2024 ·
$999K999K sold
Product image for Superpower Clay Mask
Superpower Clay Mask
First seen Oct 21, 2021 ·
$999K999K sold

Similar Competitors

Herbivore Botanicals, Glossier, TULA Skincare, and more have been identified as similar to Blume by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Blume based on their promotions, marketing, and Particl's proprietary data. Recently, Blume has been up to the following:

Product Types

Skin Care is the most common product type of all Blume products, it made $98K in revenue last month alone.
Blume operates across broader categories like Personal Care, Party & Celebration, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Skin Care

20

Company Assets

Particl has collected over 25M promotional assets for companies like Blume. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from Blume
Instagram from May 8, 2025
Join us for Blume Buds & Bites Event!
You’re invited to Blume Buds & Bites with @its.theflowerproject by @floralsupport!⁠ ⁠ 🌸 Build your own bouquet with The Flower Project by Floral Support⁠ 🌸 Enjoy charcuterie & sweet treats from a 7’ long grazing table⁠ 🌸 Take home your very own Blume Buds and more⁠ 🌸 Mix and mingle with new and old friends⁠ ⁠ With limited space, tickets are $45 to ensure a spot for those excited to join.⁠ ⁠ 📍 114 E 4th Ave, Unit 220, Vancouver - In the alley with access from Quebec Street.⁠ 📆 Wednesday, May 14 | 5–7 PM⁠ ⁠ Spots are limited - buy your tickets via link in bio. We can’t wait to see you there!
Instagram from May 8, 2025
Promotion of Superbalm Vanilla Cream & Toffee Duo
Life’s too short to choose just one - you need both. ✨ Complete the set with Superbalm Vanilla Cream & Superbalm Toffee.⁠ ⁠ 🤍 Vanilla Cream – Clear, buttery hydration for everyday softness⁠ ⁠ 🤎 Toffee – A warm brown tint for the perfect effortless glow⁠ ⁠ One for daily moisture, one for a little extra something. Grab both now - available online & in stores @SephoraCanada 🇨🇦⁠ ⁠
Instagram from May 7, 2025
Who isn’t in love with Superbalm Toffee
Who isn’t in love with Superbalm Toffee? 🤎 This lip balm delivers the perfect warm brown tint while giving your lips the deep hydration they crave.⁠ ⁠ Say goodbye to flakes and chapped lips - just one swipe, and you're covered.⁠ ⁠ Powered by:⁠ ✨ Tripeptide-1 – Supports collagen for a smooth, plump look⁠ ✨ Squalane – A moisture-locking powerhouse for soft, supple lips⁠ ✨ Murumuru & Mango Seed Butters – Rich in fatty acids to deeply nourish and repair⁠ ✨ Sodium Hyaluronate – Draws in hydration for long-lasting moisture⁠ ⁠ Now available online & in stores @SephoraCanada 🇨🇦
Instagram from May 7, 2025
Join us for Blume Buds & Bites - an afternoon of blooms, bites, and beautiful moments
Join us for Blume Buds & Bites - an afternoon of blooms, bites, and beautiful moments. You’ll create your own little bouquet with the help of @its.theflowerproject by @floralsupport, graze on delicious charcuterie, and spend quality time with your mom, your friends, or someone special. Plus, you’ll head home with free Blume Buds and more to keep the spring feeling going. It’s the perfect spring reset - with flowers in hand and something tasty on your plate. You’ll get: 💗 Build your own bouquet with The Flower Project by Floral Support 💗 Enjoy charcuterie & sweet treats from a 7’ long grazing table 💗 Take home your very own Blume Buds and more 💗 Mix and mingle with new and old friends With limited space, tickets are $45 to ensure a spot for those excited to join. 📍 114 E 4th Ave, Unit 220, Vancouver - In the alley with access from Quebec Street. 📆 Wednesday, May 14 | 5–7 PM Spots are limited - buy your tickets via link in bio. We can’t wait to see you there! 🌸
Instagram from May 6, 2025
still recovering from festival season
still recovering from festival season? same. 💤 head to our pinned post to enter the inh x @blume giveaway for a chance to win everything you need to recover, recharge & reset 🧖‍♀️🎀 t&c: giveaway ends 5/8/25 at 11:59pm pst. 5 winners will be chosen and contacted by @insertnamehere’s verified account via instagram dm by 5/9/25. no purchase necessary. must be a us/can resident and 18+ to enter. good luck!
Instagram from May 6, 2025
The only balm you need - meet Superbalm Toffee
The only balm you need - meet Superbalm Toffee. Rich moisture, a warm tint, and buttery hydration in every swipe. 🤎✨⁠ ⁠ Shop online and in stores @sephoracanada 🇨🇦
Instagram from May 5, 2025
Here’s a side-by-side comparison of our two powerhouse Superbalms: Vanilla Cream and Toffee
Here’s a side-by-side comparison of our two powerhouse Superbalms: Vanilla Cream and Toffee. ✨⁠ ⁠ Vanilla Cream⁠ 🤍 Lightweight, buttery hydration with a glossy finish⁠ 🤍 Smells like a dreamy vanilla bean⁠ 🤍 A go-to classic for soft, nourished lips⁠ ⁠ Superbalm Toffee⁠ 🤎 The same ultra-moisturizing formula, now with a warm brown tint⁠ 🤎 Smells like a familiar sweet, caramelized toffee with a hint of warmth⁠ 🤎 Sheer, buildable colour for that effortless look⁠ ⁠ Which one’s your fave, or are you team both? Now available @SephoraCanada 🇨🇦
Instagram from May 2, 2025
Our community showed up for us 😭 We sold out our very first lip tint, Superbalm Toffee in just one week
Our community showed up for us 😭 We sold out our very first lip tint, Superbalm Toffee in just one week! 🤎 Being a small team of 8 women can be tough sometimes, but it’s moments like these that keep us going each and every day. And an extra big thank you to our favourite girl, @spencer.barbosa for all of her love and support in ensuring such a successful launch!! 💖✨ With so much love and gratitude, The Blume Team
Instagram from May 2, 2025
We’re all about real results - and you delivered
We’re all about real results - and you delivered.✨⁠ ⁠ In a consumer perception study, Superbalm Toffee proved to be a must-have:⁠ ⁠ 🤎 96% said it provided immediate hydration⁠ 🤎 96% noticed softer, smoother lips⁠ 🤎 96% found it helped heal & reduce dry, flaky skin⁠ 🤎 100% said it enhanced the look of healthy lips⁠ 🤎 100% agreed it layered beautifully with makeup⁠ ⁠ Tried it? Let us know what you think. Now available @SephoraCanada 🇨🇦⁠ ⁠
Instagram from May 1, 2025
post-festival hangover
post-festival hangover? let’s fix that 🧖‍♀️ we’ve teamed up with our AANHPI-founded friends @blume to give 5 winners the ultimate post-festival pamper kit! from @insertnamehere you’ll win: ✨ gloss gems ✨ powder puff dry shampoo ✨ satin pillowcase ✨ got to gua sha from @blume you’ll win: ✨ daydreamer face wash ✨ skin therapy nourishing face oil ✨ superbalm lip squeeze in vanilla how to enter: 🧘‍♀️ follow @insertnamehere + @blume 🧘‍♀️ tag a friend who needs this reset too 💜 bonus entry if you share this to your story! t&c: giveaway ends 5/8/25 at 11:59pm pst. 5 winners will be chosen and contacted by @insertnamehere’s verified account via instagram dm by 5/9/25. no purchase necessary. must be a us/can resident and 18+ to enter. good luck! #inhhair #blume
Instagram from May 1, 2025
Have you picked up Superbalm Toffee yet
Have you picked up Superbalm Toffee yet? The perfect warm brown tint is waiting for you.⁠ ⁠ 🤎 Packed with squalane, mango seed butter, and murumuru seed butter for deep hydration⁠ 🤎 Infused with tripeptide-1 to support collagen production for smoother, fuller lips⁠ 🤎 Sheer, buildable tint that complements all skin tones⁠ 🤎 Non-sticky, glossy finish for effortless wear⁠ 🤎 Smells like rich, caramelized toffee with a hint of warm vanilla⁠ ⁠ Now available online & in stores @SephoraCanada 🇨🇦⁠ ⁠
Instagram from Apr 30, 2025
Superbalm Toffee is Spencer’s fave - and for good reason
Superbalm Toffee is Spencer’s fave - and for good reason.⁠ ⁠ Packed with all your favourite ingredients like squalane, murumuru seed butter, mango seed butter, and tripeptide-1, this ultra-nourishing balm delivers deep hydration with a buildable warm tint that flatters every skin tone.⁠ ⁠ Now available online & in stores @sephoracanada. 🤎
Instagram from Apr 30, 2025
Superbalm Vanilla Cream or Toffee - what’s your pick
Superbalm Vanilla Cream or Toffee - what’s your pick? 🤎 Classic, clear hydration or a warm brown tint? We say both. ✨⁠ ⁠ Shop online and in stores @sephoracanada and blume.com 🔗⁠
Instagram from Apr 29, 2025
Meet Canadian founders @bunny
Meet Canadian founders @bunny.ghatrora @taran_smiles the visionaries behind @blume. We asked them to share everything about building their brand and more. -- Faites la connaissance des fondatrices canadiennes @bunny.ghatrora et @taran_smiles, visionnaires de la marque @blume. Nous leur avons demandé de nous raconter l’histoire de la création de leur marque et plus.
Instagram from Apr 28, 2025
Superbalm Toffee is packed with skin-loving ingredients to hydrate, smooth, and add the perfect warm brown tint
Superbalm Toffee is packed with skin-loving ingredients to hydrate, smooth, and add the perfect warm brown tint.⁠ ⁠ ✨ Squalane – Lightweight hydration that locks in moisture⁠ ✨ Shea Butter – Soothes and deeply nourishes⁠ ✨ Sodium Hyaluronate – Draws in moisture for a plump, supple feel⁠ ✨ Tripeptide-1 – Helps support a smooth, healthy-looking pout⁠ ⁠ With a buttery texture and a decadent toffee-kissed flavour, this is luxury in a tube.⁠ ⁠ Now available at @sephoracanada and blume.com 🤎

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