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SmartWool | Particl Company Profile

smartwool.com

Logo for smartwool.com

SmartWool

smartwool.com

SmartWool is classified primarily as a(n)
Apparel & Accessories
company.
4 years of historical data available

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SmartWool Overview

Particl's database contains the following information about SmartWool:

Revenue
In the most recent 6 months, SmartWool has earned an estimated 22M in sales revenue from its e-commerce business.
Monitoring
582 Products · 5.8K SKUs/Variants
Data since
Sep 26, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

SmartWool's Sales over time

Total earnings of around $22M in sales revenue over the last 6 months from its e-commerce business, and over 619K units sold in volume. Just the last full month's sales during Jun 2026 were $2.8M in revenue.

A primary line with lower and upper confidence bounds.

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Best Selling Product

Of all SmartWool products monitored by Particl in the last month, Run Low Ankle Socks is the best selling, at a price of $19. 582 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Run Low Ankle Socks
Run Low Ankle Socks
First seen Jul 8, 2024 ·
$999K999K sold
Product image for Run Low Ankle Socks
Run Low Ankle Socks
First seen Jul 1, 2024 ·
$999K999K sold
Product image for Women's Run Low Ankle Socks
Women's Run Low Ankle Socks
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Everyday No Show Socks
Everyday No Show Socks
First seen Jul 1, 2024 ·
$65K4K sold
Product image for Women's Classic All-Season Merino Base Layer Long Sleeve
Women's Classic All-Season Merino Base Layer Long Sleeve
First seen Jul 2, 2024 ·
$50K558 sold
Product image for Hike Crew Socks
Hike Crew Socks
First seen Jul 1, 2024 ·
$48K1.9K sold
Product image for Women's Classic Thermal Merino Base Layer Crew
Women's Classic Thermal Merino Base Layer Crew
First seen Mar 17, 2025 ·
$47K411 sold
Product image for Men's Merino Short Sleeve Tee
Men's Merino Short Sleeve Tee
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Women's Run Low Ankle Socks
Women's Run Low Ankle Socks
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Men's Classic Thermal Merino Base Layer Bottom
Men's Classic Thermal Merino Base Layer Bottom
First seen Jul 2, 2024 ·
$999K999K sold

Similar Competitors

Point6, Woolx, Icebreaker, FITS®, Darn Tough, Patagonia Outdoor Clothing & Gear, and more have been identified as similar to SmartWool by Particl, based on the types of products they sell, and their online presence.

Product Types

Underwear & Socks is the most common product type of all SmartWool products, it made $1.9M in revenue last month alone.
SmartWool operates across broader categories like Clothing, Clothing Accessories, Outdoor Recreation, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Tops

Outerwear

Hats

Bottoms

Gloves

Scarves

Cycling

Hair Accessories

Slippers

260

108

54

46

40

22

10

7

5

3

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about SmartWool all in one place. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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