YEW!! 🤙 We’re beyond stoked to welcome @infinity_surf to the RUX retailer family! Nestled in the legendary surf town of Dana Point, CA, Infinity has been shaping wave-riding history since 1970—over *50 years* and *50,000+ boards* deep. From the shaping bay to the back of the van, these folks know their gear. CEO Dave Boehne has been a longtime RUX user and now he's bringing the system into the shop to help keep your surf lifestyle dialed. Whether you're organizing your truck for dawn patrol or packing up for a Baja strike mission, RUX is now on hand at one of the most iconic surf shops in the game. Check out Infinity Surf in Dana Point or online at [infinitysurf.com](https://infinitysurf.com/) 🌊 @infinity_surf 📍 Dana Point, CA #RUXLife #InfinitySurfboards #SurfShopGoals #OrganizeAdventure #DanaPointVibes #AlwaysReady