You Must Create, Past and Present YMC presents a documentary by @benjireeves and @milotravers The film explores the story of YMC - a name taken from a quote by industrial designer Raymond Loewy: “You must create your own design style” - founded in London in 1995, quietly rebellious and rooted in utility, and staying true to its mission - to make thoughtful, functional clothing that shapes its own path. Watch the full film on youmustcreate.com Director & DOP - @milotravers Creative Director & Producer - @benjireeves Editor - @jess__vincent Colourist - @ikohchung c/o @washldn Music - @hellomrkit Sound Mix - @Gs.wav / @plates.audio
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onMay 4, 2025Youmustcreate
youmustcreate.com
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You Must Create, Past and Present
YMC presents a documentary by @benjireeves and @milotravers
The film explores the story of YMC - a name taken from a quote by industrial designer Raymond Loewy: “You must create your own design style”
May 4, 2025, 8:33 AM
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