Welcome to our Week of Willie! Throughout our 30th year, our Kākou series recognizes significant people who’ve supported our business and mission over the last three decades. This month, we are celebrating longtime biodiesel supporter and our good friend, Willie Nelson — in honor of his birthday this week. Both Willie and Annie Nelson were among our very first biodiesel customers on Maui. They have been strong supporters of biodiesel, farmers and environmental causes for decades — and since this is THE Willie Nelson, we think a full WEEK of recognition is well deserved. First up in this video, our founders Bob and Kelly King, in a field of sunflowers growing at their farm in Mauiʻs Central Valley, reflect on the invaluable support and encouragement Willie gave them and our company from the earliest days of biodiesel. “As a music legend and a respected advocate for America’s farmers for decades, Willie Nelson was instrumental in building credibility for our emerging fuel technology, especially among America’s truckers,” Kelly King explains. “Willie helped make biodiesel trustworthy and cool.” Learn more in our Reel and stay tuned for much more to come. Mahalo Willie and Annie for all your support!! #willienelson #kakou #pacificbiodiesel #bethechange #sustainablehawaii #foodtofuel #wastetoenergy #circulareconomy #biodiesel #hawaiibiodiesel #hawaiibiofuel #biofuel #sustainability #renewablefuel #sunflowers #mauisunflowers #kauaisunflowers #sunflowerfarm #hawaiiag #farm

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onApr 28, 2025
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Willie Nelson

willienelson.com

Welcome to our Week of Willie
Apr 28, 2025, 11:13 PM

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