February Recap 🤠 Here’s what went down this month at Will & Bear. Dusty Launch Our new Dusty Wide Brim officially hit the road. Soft wool felt, fully packable, and built with that classic outback energy. Already road-tested from golden hour shoots to coastal drives. Teddy is back in stock 🧸 Teddy is back. After selling out faster than expected, we opened pre-orders so no one misses out. Soft. Structured. Easy. The kind of hat that becomes your everyday go-to. Free Beanie Week 🧢 Buy any hat, get a free Tasman beanie. You legends showed up — they flew out the door and kept a lot of heads warm. Valentine’s Giveaway 🤎 Love was in the air. Thousands entered and the community absolutely showed up. Hat Travel Tips ✈️ Quick recap: • Pack soft wool hats flat • Stuff the crown with clothes • Use a hat clip • Or wear it (always easiest) Best Seller of the Month 🏆 William Oak takes the crown. Classic, timeless, and clearly a favourite. Thanks for being here legends. Loz & the Will & Bear crew 🤎 #willandbear #australianbrand #hatstyle #packablehat #outbackhat #adventurestyle #travelready #roadtripessentials #aussiebrand #exploremore

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onMar 3, 2026
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Will & Bear - AU

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February Highlights at Will & Bear
Mar 3, 2026, 8:11 AM

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