Why do police, firefighters, and serving military love our socks? After over a decade of service within the infantry and special operations, it’s safe to say I learned a thing or two about the humble sock. After years of frustration and too many backcountry missions ruined from blisters and discomfort due to average socks, I knew I couldn’t be the only one faced with this problem. That is why we decided to partner with the New Zealand Sock Company. Using our experience as veterans and outdoorsmen, and their experience manufacturing socks for decades, I knew we could provide a collection of socks that you can trust time and time again. Using the award winning Nuyarn® merino wool, our socks dry faster, last longer, they’re more thermally efficient and they just do a better job of keeping your feet dry, comfortable and blister free. 🧦 Enhanced Performance with Nuyarn® Merino Wool 🧦 Battle Odor with Confidence 🧦 Proudly Made in New Zealand 🧦 Grab 2+ and get 20% OFF Treat your feet, make the upgrade and see why first responders and those who serve choose our socks as their go-to. Exclusive to our NZ & AU website.