It was Vincent Van Gogh that famously professed, “The whole future of art is to be found in the South of France.” Teeming with history, architecture and innumerable idyllic landscapes, the mélange of Mediterranean resort towns has long acted as a source of inspiration for creatives in all forms. Perhaps it’s not all surprising that we, too, can’t seem to stay away. This very southern coast shaped the spirit of our Summer Collection. So our team returned to photograph the season’s campaign — and indulged in a few extra stops along the way. Third on our itinerary is a seaside spot rich with both unrivaled beaches and literary history. (F. Scott Fitzgerald conceived some of his most famous works here in the 1920s.) Where we stayed, shopped and ate on the next slides.

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onJun 18, 2026
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It was Vincent Van Gogh that famously professed, “The whole future of art is to be found in the S...
Jun 18, 2026, 12:06 AM

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