When tradition meets global flair! Our co-founder, Amrita Sabat, walks international model Ruben RK from Sri Lanka through the stories, weaves, and soul behind every collection at our Utkalamrita store in Saheed Nagar, Bhubaneswar. From the rich textures of Sambalpuri to the elegance of Tussar from Gopalpur – this reel captures the essence of Yashasvi Collection and the beautiful cultural exchange it celebrates. A big shoutout to @rubenrk – Master Mister Global International 2024 – for adding his charm and grace to this special shoot! This was not just a shoot, but a moment of pride in showcasing Odisha’s heritage to the world. #Utkalamrita #YashasviCollection #AmritaSabat #RubenRK #GlobalModelIndia #OdishaHandlooms #SambalpuriSaree #TussarSilk #HandloomLove #CulturalHeritage #OdishaToTheWorld #SareeStories #EthnicElegance #WeaveWithPride