Reality TV stars have launched dozens of business ventures, but few have been able to scale their brands for the long haul. Kristin Cavallari is an exception. When she launched her lifestyle company Uncommon James in 2017, she wasn’t coasting off the strength of her name, but chasing something she’d been craving for years: the chance to build something entirely her own with full creative control. As part of our Made by Women series, we're chatting with the founder about why she hasn't taken on a cent of outside investment, the business mistake that still haunts her, the earrings that put her brand on the map, and more.