Meet Estee: A former firefighter (yep, total badass) turned wellness coach, @simply.estee focuses on helping women build strength, confidence, and consistency. As an entrepreneur and mother of two, she knows firsthand the juggle — and the power of showing up, even when it’s hard. When she’s not coaching clients or homeschooling her kids, she’s chasing waves on her stand-up paddleboard or diving under Hawaiian waters. How does she get it all done? “It’s not about doing it all. It’s about doing what you can — consistently.”