Built for the relentless pursuit of excellence, no matter where it's found. "In addition to recognising that deviance is created by the responses of people to particular kinds of behaviour, by the labelling of that behaviour as deviant, we must also keep in mind that the rules created and maintained by such labelling are not universally agreed to. Instead, they are the object of conflict and disagreement, part of the political process of society." Dissident. A Uniform For The Unruly.