*In a collection of pilot studies (including fMRI*, Digit-Forward-Backward Repetition Test, and Maze Navigation Test**) we have shown that In the Zone Functional Fragrance activated several areas of the brain essential for working memory functions. These included the brain stem (linked to attention and alertness), the orbitofrontal cortex and the prefrontal cortex (areas heavily involved in cognitive control and decision-making), as well as the Anterior Cingulate Cortex. These brain areas are essential for working memory functions, allowing the subject to retain and utilize information while performing tasks. In The Zone products showed the strongest performance in working memory tests (verbal and spatial) when tested against a commercial fragranced product and un-fragranced lotion. The scent was also rated most pleasant, suggesting a link between olfactory stimulation and improved cognitive function. These findings suggest the fragrance's potential to enhance cognitive performance 💚 *Pilot fMRI study 2022 **Pilot Study 2024: exploring the potential cognitive benefits of our blend of Petitgrain, Eucalyptus, Patchouli and Frankincense. Results indicated that participants exposed to this fragrance outperformed placebo and control groups in both verbal and spatial working memory tasks.