We often forget that true skinCARE is not about applying products, or running to get another trendy treatment. True skinCARE is a lot about preserving, protecting, maintaining what we already have + nourishing our cells from within + regulating functions + creating the best possible environment for our skin to thrive. And as to skincare products, I definitely now prioritize products that target skin aging factors at a cellular level vs products that are just for surface effects What about you? What are your skinCARE musts? Do you prioritize collagen stimulation or preservation? . . #matureskincare #skincollagen #skincareafter40 #skinelasticity #skinelastin