Say hello to our newest obsession: The Darling Effect! This sweet little line is full of feminine charm—think cozy blankets, dreamy florals, pretty drinkware, fun purse accessories, and all the things that just spark joy. It’s playful. It’s thoughtful. And it’s perfect for gifting—think bridal showers, grads, Mother’s Day, birthdays… all the moments that deserve a little extra sweetness. We’ve been swooning over every piece—take a peek through the photos and tell us: Which one’s your fave? . . . #emmadowntown #emmagirls #darlingeffect #newline #newaddition #floralprint #fungifts #giftsforgiving