The Tastemakers 2025: Walé Adeyemi, Designer and Creative Director⁠ ⁠ When Walé Adeyemi first founded his streetwear label, B-side, in 1995, he set up a stall in Camden Market opposite a record store. Soon, those in the know would buy their drum and bass records at the shop — and then pop to Walé’s afterwards for a B-side of a very different kind. In the decades since, Adeyemi, who was awarded an MBE in 2008 for his services to British fashion, has been the creative director of New Era and an Ambassador for the Prince’s Trust — as well as styling dozens of names in the musical pantheon: including Beyoncé, Outkast, Mos Def, Rihanna, Usher, and Missy Elliott.⁠ Photographer: @barney_curran Styling: @zakmaoui Words: @joffybullmore Click the link in the bio to read more.⁠