JONI — the scent of the summer is here! Over the years, I’ve offered quarterly boxes with apothecary-led items that reflected the seasons. Lately, I find myself drawn somewhere different, with a desire to play more with scent. And rather than building a collection around a landscape or a place in nature (which is where I typically draw inspiration), each seasonal release explores more of “a feeling” through scent. If you asked me, “If you could go back to any moment in time, what would it be?” the answer to that has never changed. I grew up listening to the music with my parents and hearing stories about what life was like. Joni isn’t the subject of the fragrance; she’s the doorway into it—a place, a time, a song, a mood. Inspired by the botanical revival of the late 1960s through the early 1970s, the name evokes an era of creativity and freedom—when music, botanicals, and self-expression became deeply intertwined. It’s the quiet counterculture—folk music and the exploration of personal freedom. This scent is built around the botanicals that were a part of a cultural shift, and Joni is my olfactory interpretation of the era. It’s how that era lives in my imagination. It’s geranium, cedarwood, and lemongrass, with just a trace of patchouli—anchoring the brighter notes and giving the scent its warmth and depth. It’s a California summer. Laurel Canyon hillsides warmed by the afternoon sun. Bare feet in dry grass. Guitars strumming through open air. Wildflowers along roadsides. Salt carried in on the breeze, and long evenings that seemed to stretch on forever. One Scent. Three Ways. Created to be experienced together, this collection invites you to discover how the same botanical composition transforms across three different mediums: body oil, eau de parfum, and candle. Each reveals a distinct expression of the scent—warmer on the skin, brighter as a perfume, and softer as it fills a room. Joni is here for the summer. Wear it, burn it, live with it. Tell me where it takes you!