We eat organic, why don’t we wear it?  Less than 2% of global cotton production is organic, and over 98% of cotton used across the fashion industry is conventional.  Stella denim is made from organic cotton, always. That means 71% less water, 62% less energy and zero harmful pesticides when compared with conventional cotton. It’s better for our environment, farmers and their communities, as well as our wardrobes and our bodies.  Shop #StellaDenim in-store and online at stellamccartney.com   #StellaMcCartney #crueltyfree